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Brad Farris of Anchor Advisors talks about Content Marketing
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Brad Farris of Anchor Advisors talks about Content Marketing

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Brad Farris of <a>Anchor Advisors</a> talks about how developing content for your website, email newsletter and social media sites can generate traffic, leads and business. Originally presented …

Brad Farris of <a>Anchor Advisors</a> talks about how developing content for your website, email newsletter and social media sites can generate traffic, leads and business. Originally presented at the SBA Small Business Week Event in Chicago, IL June 30, 2011

Published in: Business, Technology

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Transcript

  • 1. Using Content Marketing to Turn Cold Leads into Hard Cash
  • 2. Introduction
    2
    Spent the last 10 years with Anchor Advisors helping Chicago area business owners to grow their business.
    Wrote an eBook about effective small business leadership
    On Twitter @blfarris
  • 3. The Problem
    3
  • 4. Converting Cold Leads…
    These people are:
    In my target market
    Have problems we can solve
    Need help and advice
    Are interested in the kind of solutions we provide
    It’s just not the right time…
    4
  • 5. How can I…
    Let them get to know us better
    Build our credibility
    Provide value
    Keep the relationship “fresh”
    Without a lot of cost, time, or investment?
    5
  • 6. Create an e-Newsletter
    Identify a Conversationor Topic that you’ve used frequently
    Write a Lousy First Draft
    Send it to a Writer
    Research Key Phrases
    Add it to Our Website
    Send it out!
    6
  • 7. Use Your Content to Make More Content
    7
  • 8. And Even More Content
    8
  • 9. Other Examples
    Interior Design Firm broadcasts their media mentions. (@MaryCookAssoc)
    Branding/Design firm posts completed jobs to their FB photo gallery. (@eWebSmart)
    Tax Consulting firm posts changes to laws & key cases. (@YCSTax)
    Web Design Firm uses Twitter to talk about industry trends, FB to talk to prospective employees! (@Orbiteers)
    9
  • 10. The Result
    Better search engine rankings and more traffic to your website
    People get to know more about you, your services and your results.
    When the time is right prospects call “ready-to-go”
    Get Referrals that are On Target
    10
  • 11. Find Out More
    Brad Farris 773.282.7677
    www.AnchorAdvisors.com
    www.Twitter.com/blfarris
    www.LinkedIn.com/in/BradFarris
    www.YouTube.com/AnchorAdvisors
    www.FaceBook.com/AnchorAdvisors
    Find these Slides at www.slideshare.net/blfarris
    11