20131028 Techniques of Addictive Games

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20131028 Techniques of Addictive Games

  1. 1. Mr.Mean Sriwilairit 53270336
  2. 2. Techniques of addictive video games Mr.Mean Sriwilairit 53270336
  3. 3. Introduction • Games are fun • People need some fun • People are addicted to it
  4. 4. • Quit playing games looks easy • But for players, it’s NOT
  5. 5. • Behind hours of fun playing, there are financial, reputation, advertisement of the games’ firms • They try to develop games • And lure more customers • Anyhow..
  6. 6. Introduction • Games are fun • People need some fun • People are addict to it • Some games are really fun • But some are actually NOT..
  7. 7. Introduction • Some games are really fun • But some are actually not.. • But people still play them • They are addicted • Let’s see how they’re addicted
  8. 8. Content Preview Real game component that make the game fun Additional component to set the player in their products Games are NOT games
  9. 9. dve ger a n f ha clif se n ca io ties y ci w os it s ne i cur tion e unc lock entur f y un de adv nger tr iso cliffha ep d s ase rl wo tion c it ua s ties y ci w t iosi s ne cur tion unc loc k ent ur e f y un d e a dv nger tr iso cliffha ep ds ase rl wo tion c itua s Story & Exploration ties y ci w osit s ne i cur tion unc lock enture f y un de adv nger tr iso cliffha ep ds ase rl wo tion c ities a ty c w situ si ur io c fun try e
  10. 10. • Players like to know what will happen next
  11. 11. • Players follow the story and play in order to know it
  12. 12. • Players like to know what are there in different parts
  13. 13. • Players wonder of secrets and want to unveil them
  14. 14. • Players like to try new modes in the game
  15. 15. • And also everything the game has offered
  16. 16. f ec t rd er ewa st r in dw go res sco bal igh glo ition H ord m pet rec co tion e rfec ard tim k pe w rea est re n b st b od wi fa eg fam s ore l h s c loba Hig rd g tion i o pet ion rec com ct ime k perfe ard t w rea est re n b st b od wi fa eg fam Challenge & ig h H Achievement rec res l sco ba igh glo ition H or d m pe t rec co tion e fec rd tim k per wa rea est re n b st b od wi fa eg res l m fa sco a tim b
  17. 17. • Best old trick: Aim for highest score
  18. 18. • More trick: Aim for highest score locally or globally
  19. 19. • People cannot resist to have a challenge [explicit / implicit]
  20. 20. • Games provide achievement system to make players interest to complete them
  21. 21. • People repeat doing them to achieve their satisfaction
  22. 22. • People repeat doing them for self-betterment
  23. 23. er ie xp top us e stat ege est l qu xp eve cter L ask t ara e list nce ch ad eri e gr up d exp orl ve top us w pro e stat im leg rivi p es t l qu xp eve cter L ask t ara e list nce c h ad er ie gr up d exp orl ve top us w ro tat imp lege s rivi p Rank & Mission es t l qu xp eve cter L ask t ara e list nce c h ad er ie gr up d exp orl ve top us w ro tat imp lege s es t ivi pr l qu p eve L c ha up w
  24. 24. • Leveling technique is a basic gamer magnet
  25. 25. Level-up techniques
  26. 26. • People start to hit monsters, pressing buttons until level up or ranking up
  27. 27. • Games provide reward after players accomplish levels or tasks
  28. 28. • Players increase their levels to have stronger characters
  29. 29. • Players like to add improving characters to their real life task
  30. 30. • Missions, Sub-missions, Side missions, objectives, quests are keeping us worried about
  31. 31. There always something else that needs to be done… So, there’s always a reason to just keep playing
  32. 32. Skinner Box
  33. 33. Are some games intentionally designed to keep you compulsively playing even when you are not enjoying it?
  34. 34. ely ther m ga ible ess obs d im i t nl otio kly m pro wee item aily e free d dat m e ly her up r ti le gat offe ctib ess e s coll rd ob ewa r im it l on oti kly rom wee p item aily e free d r dat m ely up the r ti le ga offe ctib ess e s coll rd ob ewa r Limited & rom p ail d up o virtualgoods im it l on oti kly rom wee p item aily e free d r dat ely up m gathe r t i le offe ctib ess e s coll rd ob m it n li wa re otio
  35. 35. • Limited in everything
  36. 36. • Events in the game for a limited time
  37. 37. • People treat in-game collectibles as their valuable • Digital reward
  38. 38. • People press buttons repetitively to collect their coins
  39. 39. • Updating of games need subscription
  40. 40. • Some techniques are related to financial advantage • Arouse players to pay
  41. 41. Additional: • Effort and rewarding connection of games is clearer than in real life • Game is for mental escape • Game delivers more sense of accomplishment
  42. 42. “The worst thing a kid can say about homework is that it is too hard. The worst thing a kid can say about a game is it's too easy.” Henry Jenkins
  43. 43. Summary • Games are okay • Depends on views whether it is danger or impact • Know their technique, then hook it up
  44. 44. Q&A
  45. 45. References http://www.gamesradar.com/top-7-tricks-that-makevideo-games-highly-addictive By Matt Cundy @gamesradar.com http://www.cracked.com/article_18461_5-creepy-waysvideo-games-are-trying-to-get-you-addicted.html By David Wong @cracked.com

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