Why Mobile Matters & How to Take Advantage of It
by Bernard Leong on Aug 25, 2010
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Recently, since the launch of the iPhone, a couple of new trends have developed: ...
Recently, since the launch of the iPhone, a couple of new trends have developed:
(a) the emergence of mobile apps store,
(b) the convergence between mobile and web developers,
(c) the focus on deploying apps relevant to the consumers in the marketplace and
(d) social media deployment thru mobile for customer interaction & engagement.
How does one from another industry for e.g. healthcare and travel able to tap on the new mobile trends in engaging and interacting with consumers? We explore how social media with mobile can help other industries in searching for ways and means to connect with customers. In this talk, we discuss the emerging trends and how to navigate and tap on the mobile ecosystem and deliver new value to the customers.
Delivered on
(a) 24 August 2010 in Ascendas Lunch Time Talks
(b) 20 Jan 2011 in HDB ICT Seminar
(c) 21 Jan 2011 in Rotary Club Suntec City Singapore
Updated on Jan 26 with new statistics and new notes on the case study on Chalkboard.
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