• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The Chronicles of a Mobile-Web Economy
 

The Chronicles of a Mobile-Web Economy

on

  • 3,961 views

Ever since the launch of the iPhone, the iTunes platform has brought together the mobile and web developers into the same space of development. How does the developer navigate in such a space filled ...

Ever since the launch of the iPhone, the iTunes platform has brought together the mobile and web developers into the same space of development. How does the developer navigate in such a space filled with apps stores (Android Market, Apple iTunes and Nokia Ovi)? This talk addresses the trends and observations in the current market and seek to provide a perspective in where the roadmap for the mobile-web economy will head to.

Presented at 16th Infocomm & Media Horizons, 7th October, Genexis Theatre, Fusionopolis.

Statistics

Views

Total Views
3,961
Views on SlideShare
3,845
Embed Views
116

Actions

Likes
15
Downloads
240
Comments
0

5 Embeds 116

http://www.bernardleong.com 42
http://sgentrepreneurs.com 42
http://mobilethinking.nl 15
http://www.slideshare.net 14
http://www.techinasia.com 3

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The Chronicles of a Mobile-Web Economy The Chronicles of a Mobile-Web Economy Presentation Transcript

  • The Chronicles of a Mobile Web Economy Media, Apps Store & Augumented Reality Dr Bernard Leong Partner, Thymos Capital LLP http://www.bernardleong.com Twitter/GMail: bleongcw
  • Outline • Trends and Observations of Mobile-Web in Asia Pacific. • 3 Lessons on Developing Mobile-Apps Store. • Where do we go from there?
  • Source: Chris Anderson, “The Long Tail”
  • Inventory Storage & Distribution Costs Insignificant Source: Chris Anderson, “The Long Tail”
  • Inventory Storage & Distribution Costs Insignificant User Driven Innovation Source: Chris Anderson, “The Long Tail”
  • Inventory Storage & Distribution Costs Insignificant User Driven Innovation Opportunities for Niches Markets Source: Chris Anderson, “The Long Tail”
  • Inventory Storage & Distribution Costs Insignificant User Driven Innovation Opportunities for Niches Markets Signal to Noise is higher Source: Chris Anderson, “The Long Tail”
  • Inventory Storage & Distribution Costs Insignificant User Driven Innovation Opportunities for Niches Markets Signal to Noise is higher Niche getting to the Mainstream is tough Source: Chris Anderson, “The Long Tail”
  • Inventory Storage & Distribution Costs Insignificant User Driven Innovation Opportunities for Niches Markets Signal to Noise is higher Niche getting to the Mainstream is tough Platforms are “Walled Gardens” Source: Chris Anderson, “The Long Tail”
  • Mobile Subscribers (M)/ Internet Users (M) Internet Penetration (%) (Mobile Penetration %) China 300 22.4 595 / (44.7%) Hong Kong 4.8 69.5 11.4 /(163.1%) India 81 7.1 413 / (N/A) Indonesia 25 10.5 128 / (N/A) Japan 94 73.8 102 / (N/A) South Korea 36.7 76.1 46 / (93.4%) Malaysia 15.8 62.8 27.1 / (N/A) Philippines 14 14.6 68.1 / (60%) Singapore* 3 122% 5 / (136%) Taiwan 15 20.5 25 / (110%) Thailand 13 24.2 61.9 / (89%) Vietnam 20 17.2 62 / (N/A) Source: Asia Digital Marketing Mobile-Web Users in Asia Pacific Markets 2008 Association Report 2009 *IDA Official Stats
  • Mobile Internet Penetration by Market Major Trends Ongoing in the Mobile-Web Economy
  • Asia Mobile Users Drive Mobile Internet Usage
  • Before 9 Jan 2007... Web Developers Mobile Developers
  • Mobile-Web Developers
  • After that, the iPhone changed the mobile-web landscape
  • Developers Consumers Apps Store (Publishers) Content Providers Telcos ©BL Mobile-Web Apps Store EcoSystem
  • Lesson 1 Focus on one platform before scaling it up.
  • Apps Store HTC Hero, Lenovo OPhone, Handsets Motorola MC iPhone Nokia N97 LG, Motorola, Blackberry Storm (Examples) series, LG, HTC Samsung Galaxy Phillips Operating iPhone OS 3.0 Symbian OS 9.4 Google Android Blackberry OS 4.7 Windows Mobile System (Mac OS X) Series 60 Rel 5 Developer (70%), Developer (70%), Revenue Nokia (30%) in Developer (70%), Google (30%) - Model net refunds after Developer (80%) Developer (70%) Apple (30%) for sale pays carriers and for credit card sales, per sale per sale of apps. billing settlement Developers fixed operator costs billing ©BL
  • Apps Store Standard Program Annual US$200 (US$99) and Developer 50 Euros $25 (includes ten app $99 Enterprise Program Fee submissions) (US$299) Paid Apps: Austria, Frane, Germany, Apps Store in 77 Market Coverage Global Netherlands, Spain, US, UK & Canada Global Countries US & UK Free Apps: Global Downloads 2B 10M N/A N/A N/A ©BL
  • Apps Store Developers paid via Credit Card or Payment direct deposit into Phone Bill with Google Checkout PayPal Credit Card Model bank account telco billing (monthly) 18M licenses 30M devices sold to all Market Size 50M Nokia (17M iPhones and N/A 21M subscribers handset (by 2008) Devices 13M iPod Touch) vendors for Windows CE developer.android msdn.microsoft Resources developer.apple.com publish.ovi.com na.blackberry.com .com .com ©BL
  • Demo in SingTel HTC Dream Android Launch Former CTO of Mixi is advisor to this company http://www.foyage.com
  • Lesson 2 Don’t put your eggs on one apps store basket!
  • Free Premium Version and Premium (US$7.95) Free Version (US$3.99) iTunes has too many twitter apps and none Highest downloaded paid app of them are monetising well. in Ovi Store (no competitors) Identify the Blue Ocean and Your App might make the mark
  • Lesson 3 Understand the App Store Cycle & Support
  • Apps Discovery Share/Tell a Friend (Viral Screenshots, Rankings, Ratings and comments Repeat Process Decision to Purchase Transaction Payment Model Apps & Updates Integrated with Telco Operator Purchases & Downloads Status Check out Account Mobile or Desktop initiated Revenue Sharing
  • What’s interesting for Developers?
  • “And one last thing...”
  • BuUuk - Android & iPhone App in SG Augmented Reality - The Next Craze
  • Thank You http://www.bernardleong.com Twitter/GMail: bleongcw