Hyper Local Consumer Engagement


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Delivered during the New Media Asia Conference 2011 on 12 May 2011, where I share some of the current trends in Location Based Services and Mobile Marketing. I also talked about how Chalkboard helps small and medium businesses.

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Hyper Local Consumer Engagement

  1. 1. Hyper Local Consumer Engagement Bernard LeongCo-Founder & CTO 1
  2. 2. Social Interactions escalate, amplify & distribute virally and in real-time. 2
  3. 3. Mobility extends the engagement of social interactions into location based services 3
  4. 4. Fusion of Online and Offline worlds with LocalVideo, Image and Augmented Reality services 4
  5. 5. Social E-Commerce on the Rise from Deals toPoint of Sales transactions using mobility and technology 5
  6. 6. How effective has been the consumer engagements with known platforms? 677M Users 180M Users 7M Users3B Shares / Day 155M Tweets/Day 3M Check-ins/Day Note: 60% of Facebook Traffic in Indonesia comes only from Mobile. 6
  7. 7. Mobile Marketing & Location Based Servicesbudget ($)Marketing Global Mid size companies Brands with country-wide ops Small Medium Businesses + Mom-Pop Shops # of companies 7
  8. 8. Mobile Advertising Networks vs Marketing Budgetsbudget ($)Marketing Why? Global Mid size companies Small Medium Businesses Brands with country-wide ops + Mom-Pop Shops # of companies 8
  9. 9. Challenges from Small & Medium Businesses Listings on Printed Media S$10K Annual Subscription Electronic Banner ~S$15-20K per month Note: 7 out of 10 consumers treat Short Messaging Services sms marketing as S$0.15 per SMS spam in SG 9
  10. 10. Challenges from Small & Medium Businesses• Bridging the technology gap for the small and medium businesses that are left behind.• Understand their costs and the ROI.• Distribute the messages across different channels. 10
  11. 11. How do we keep costs lowAverage Cost of Marketing per day & affordable? 1. Simple & Self-served S$300 model. 2. Integrated with social media & basic analytics. 3. Distribution via 3rd party apps S$100 S$32 RM$0.99 S$0.99 Electronic Banner Printed Media SMS Chalkboard Types of Media 11
  12. 12. On Mobile Phones 1 Malaysia MY Malls HotlinesInside Games Inside Applications You can also access via browsers on smartphones (iPhone, Android & Blackberry) using m.yourchalkboard.com 12
  13. 13. www.entrepreneurs.myOn Websites www.greyreview.com 13
  14. 14. Chalkboard Web Ad 14
  15. 15. Customers can call you instantly 15
  16. 16. Customers can find your shop easily 16
  17. 17. Send unlimited promotions instantly 2 easy ways to update: ✓ SMS to our number +6012-3909327 OR ✓ Login to our website www.YourChalkboard.com Delivery Of Promotion Takes <1 min! 17
  18. 18. Customers can email & share yourpromotion via social media to their friends 18
  19. 19. Zoom into Location for Analytics 19
  20. 20. There’s just one more thing... 20
  21. 21. All you have to do is to go to our Facebook page & like us and ... https://www.facebook.com/pages/Chalkboard/130677093655001 21
  22. 22. Special Event Only happening in Kuala Lumpur, Malaysia June 2011We will send you a private invite via our Facebook Page. We look forward to see you there. Contact Me via bleongcw via Twitter or (at) yourchalkboard.com 22