Entrepreneurship in South East Asia market

Entrepreneurship in theSoutheast Asian market Bernard Leong Co-Founder 1

The actual topic is too wide, so I shall narrow the scopeFocus on Consumer Internet (Social Media, Mobile-Web, Local, E- Commerce) and Enterprise (Cloud Computing) 2

The Southeast Asia market appears to be “fragmented” Total Population: 613M 4th most populated place after Facebook, India and China Total Mobile Subscribers: 550M ~11% GloballyTotal Internet Subscribers: 139M ~15% of Asian Internet Users (including China & India) 3

The Southeast Asia is the new frontier for Digital & Mobility 200 Mobile Penetration (%) Internet Penetration (%) 150 100 50 0 Indonesia Malaysia Philippines Singapore ThailandSmartphone 9% 14% N/A 54% 13% Sources: Wired, TomiAnohen Consulting 4

The Southeast Asia is the new frontier for Digital & Mobility 150 Mobile Penetration (%) Internet Penetration (%)112.5 7537.5 0 Cambodia Laos Myanmar VietnamMyanmar - emerging market since opening up politically this year. 5

The Southeast Asia market is friendly to US technology companies Penetration (%) % 60 58.4 56.1 45 42 30 26.5 19.9 15 17 0 Brunei Singapore Malaysia Philippines Thailand IndonesiaNumber ofFacebook 0.2M 2.6M 12M 27M 13.3M 41M Users 6

Early adopters are friendly to other US services in Southeast Asia 3M+ members in Southeast Asia 11.4M+ members in Southeast Asia (excludes Vietnam, Laos, Myanmar) 6M+ members in Southeast Asia (excludes Vietnam, Laos, Myanmar)Sources: LinkedIn, Symocos & Olivia Woods 7

The Southeast Asia is the new frontier for Digital & Mobility “The Digital Media Habits & Attitudes of Southeast Asians Consumers”, Nielsen, Oct 2011 8

Singapore is the preferred regional HQ for Finance, IT & MediaHowever, the local ofﬁces for global tech companies are mainly sales, business development & marketing. 9

The Southeast Asia VC industry is primitive & non-existent Lack of Exits in the range of US$100M 10

Exits rarely happened for Southeast Asia except very few instances Acquired by Acquired by 2010 Most are undisclosed i.e. it’s not a huge acquisition. 11

Groupon Clone Wars in Southeast AsiaGroupon’s strategy focused on the 4th and 5thstrongest player and acquired them at low cost. 12

Samwer Brothers are now in town with a clear SEA strategy ... 13

Interesting Companies from US are in Singapore ... Greylock, Andressen Horowitz, Neoteny Labs &Charles River Ventures funded US$4.3 Series A round 14

Interesting Companies from US are in Singapore ...• 50M registered users: IM, microblogging, games, virtual gifting & picture sharing•Funded by Accel, Redpoint, DCM, Gree & an Indonesian entrepreneur - 3rd round offunding US$8-9M 15

Rise of Venture Incubators Start-ups Graduated: Just Started 1st Batch Status not known yet 40 Companies and 46 Founders 16

Interesting Tales from Malaysia• Acquire Friendster for US$39.5M• Online Payments• Now owns 0.16% now worth US$160M 17

Indonesia is the next big market E-Commerce Platform 9K active shops 200K active products listedFunded by East Ventures & recently closed US$700K with Cyberagent Ventures 18

Indonesia is the next big market Platforms: 16K users 325K challenges completed 19

Indonesia is the next big market 20

What’s missing in the ecosystem? Series A Funding Gap Talent to Scale Companies Business Operators as VCs 21

Are we ready yet? Probably yes ...“Life offer no guarantees. But it does offer strategies formanaging the odds, indeed, even managing luck. Theeseence of “managing luck” involves four things: (1)cultivating the ability to zoom out to recognize luck when ithappens, (2) developing the wisdom to see when, and whennot, to let luck disrupt your plans, (3) being sufﬁciently well-prepared to endure an inevitable spate of bad luck, and (4)creating a positive return on luck – both good luck and bad– when it comes. Luck is not a strategy but getting a positivereturn on luck is”- Jim Collins “Great by Choice” 22

So watch this space ... Acknowledgements: Saumil Nanavati Rama Mamuaya Daniel Cerventus Willis Wee Gwen Tan 23

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Entrepreneurship in South East Asia market

by Bernard Leong on Feb 03, 2012

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