Building a (Mobile-Web) Start-up: the 2011 way


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Delivered on 25 April for Rotary Club, Tanglin

Synopsis: The era of business plans and presentations to raise money for mobile-web tech start-up ideas is over. In Silicon Valley, the venture incubator, Y-Combinator led by Paul Graham together with the business angels there have crushed the old school way of building an internet start-up by three core concepts: agile, iterate & pivot. In this talk, we examine how these three core concepts are applied in practice by examining the case studies of the latest and hottest of start-ups in US: Facebook, Twitter, Groupon and FourSquare.

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Building a (Mobile-Web) Start-up: the 2011 way

  1. 1. Building a Mobile-Web startup: The 2011 Way Bernard Leong Co-Founder, CTO 1
  2. 2. Race to Reach 1st Million UsersYears Years Year 2010 2
  3. 3. Let’s start with something we know .... 620M Users 155M Tweets/Day 3M Check-ins/DayEach has successfully carved out their own dominance. 3
  4. 4. Social Interactions escalate, amplify & distribute in a quick & viral way 4
  5. 5. Information propagating via real-time ... 5
  6. 6. The Power of MobilityLocation, Location & Location 6
  7. 7. Social E-Commerce on the Rise 7
  8. 8. Making the Plaform Accessible to All & Slowly Exerting Control 8
  9. 9. Principle 1: Agile 9
  10. 10. Minimum Viable Product 10
  11. 11. 11
  12. 12. How simple we want the process to be?Do we really need them to fill up everything? 12
  13. 13. Principle 2: Iterate 13
  14. 14. Less is More in Product Development 14
  15. 15. Jan 2010 July 2010 March 2011 15
  16. 16. Principle 3: Pivot 16
  17. 17. 17
  18. 18. Firehose Strategy: Open the Floodgates! 18
  19. 19. Chalkboard Viewership 10,000,000 Launch of Web Ads 7,500,000 Opening up of API to 3rd Party Apps 5,000,000 2,500,000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 0 Unique Views 2010 Over 11 Million Views! 19
  20. 20. 3 Key Issues before fundraising Do you have a product to demo?Can you demonstrate whether you have customers?Can you validate if the customers are willing to pay for the product/service? 20
  21. 21. What’s the end point for your business or idea? Business Idea Seed Stage Series A to D IPO or Acquisition?Technology Development of standard Industry Idea & Building Communities Standard 21
  22. 22. What’s your Plan B? Where do you sit in the ecosystem?When do you quit? 22
  23. 23. Final ThoughtsLearn from Everyone, Follow no one,Observe the Patterns, Work Like Hell. Slideshare/Twitter/GMail: bleongcw 23