Bernard Leong
, Thymos Capital LLP & , SGEntrepreneurs.com

✤
✤ :
✤ :
✤ :
✤

✤ “
”
✤
✤

MMORPG

,
RSS
“ ”
Source: Charlene Li &
Josh Bernoff, Groundswell
Source: Nielsen Online Global Index, Dec 2008

Source: Boyd, Ellison

2006-2009

.
2008 2007
85.9% 84.0% 1.9%
85.2% 83.4% 1.9%
73.4% 72.0% 1.4%
66.8% 61.4% 5.4%
65.1% 62.5% 2.7%
Source: Nielsen Online Global Index, Dec 2008

Facebook 2007 2008 566%
18%
63%
Facebook 566%
150 300 450 600
Source: Nielsen Online Global Index, Dec 2008

Facebook
18 - 49
Facebook
Source: Nielsen Online Global Index, Dec 2008

✤
✤
✤
——

25.1 22.8 22.9
( )
16.7 1.85 0.091
10.3 22 19.9
Alexa 4 24 54

37.2 15.1 9.8
( )
0.545 0.20 3.326%
38.6 6.9 8.02
Alexa 95 347 14

20.6 17.1 20.7
( )
0.039 0.19 0.091
18.3 20.5 22.5
Alexa 360 81 148

( )
CYWORLD ( )
Dr Bernard Leong
, Thymos Capital LLP & , SGEntrepreneurs

• CyWorld : Young Joon HYUNG (1999)
• SK Telecom 7.16 (2003)
• : 20 (2008)
• ,
• (Mini-Hompy)
• : , , : (Dottori)

Minihompy
Source: P. Ng, A. Kang, A. Quah & M. Netzley (SMU)

( )
13-18 19-24 25-29 30-34 35-39 40-60+
14%
25%
18%
14%
14% 16%

• Minihompy -
, , ,
• (Dottori):
(35%), (40%)
•
CyWorld Mobile SK
Telecom 34
2005 3

CyWorld
(2008)
23
43
NateOn
)
MSN
21
(
CyWorld Mobile
CyWorld
19
1
CyWorld
17 CyWorld
10
US$34M
15
2004 2005 2006 2007

• StudiVZ SkyRock
• :
•
• : (StudiVZ &
SkyRock), (MySpace &
Facebook)

1. CyWorld
?
2.CyWorld
3. CyWorld 2005
,
?
4. CyWorld

:

,
,

,

2009 3
/
/Widget
/Widget
(

: .

✤ :
✤ :
✤ :

Facebook—— MySpace) Bebo
( )
MySpace

:

&
Source: “CyWorld” Plus8Star by
Benjamin Joffe

:
IM
SMS IM
QQ , QQ
IM
QQ.com
QQ , QQ , QQ QQ
QQ
2.5G, , WAP
MMORPG

( )
FACEBOOK
Dr Bernard Leong
, Thymos Capital LLP & , SGEntrepreneurs

• Facebook : Mark Zuckerburg, Chris Hughes
• : 7.16 ( , )
• : 30 (2008)
• 120 , 8.5 1
30
• :

: 1,332,060,000
:1,166,900,000 Facebook
,
: 307,010,000
Facebook:250,000,000
: 230,781,846
Source: AllFacebook.com

Facebook
2007 2008 2009
: : :
19000000 28000000 69000000
: : :
7300000 11000000 18000000
: : :
6400000 9600000 19000000
: : :
1400000 3400000 12000000
: : :
890000 3200000 11000000
Source: AllFacebook.com

5
Source: AllFacebook.com

( ) 350 1047
( ) 0 475
0 45%
250 400
10% 88.5%
1.75 2.77

1. Facebook
?
2. Facebook
3. Facebook
4. Facebook 2009
, ?

: http://www.bernardleong.com/
: bleongcw (at) gmail, mac
Twitter: @bleongcw