Bernard Leong

, Thymos Capital LLP &   , SGEntrepreneurs.com
✤



✤   :

✤   :
✤   :

✤
✤       “
    ”
✤




✤
MMORPG
,




    RSS
“    ”




                                   Source: Charlene Li &
                                 Josh Be...
Source: Boyd, Ellison
2006-2009
.
        2008           2007


85.9%          84.0%                              1.9%


85.2%          83.4%             ...
Facebook                                2007   2008                          566%




                      18%



       ...
Facebook
                                18 - 49




Facebook




           Source: Nielsen Online Global Index, Dec 2008
✤




✤




✤

    ——
25.1   22.8   22.9
 (      )


            16.7   1.85   0.091


            10.3   22     19.9


Alexa        4     24   ...
37.2    15.1    9.8
 (      )


            0.545   0.20   3.326%


            38.6    6.9     8.02


Alexa        95    ...
20.6    17.1   20.7
 (      )


            0.039   0.19   0.091


            18.3    20.5   22.5


Alexa       360     8...
(        )
CYWORLD (                                      )




       Dr Bernard Leong
  , Thymos Capital LLP &   , SGEnt...
•   CyWorld         : Young Joon HYUNG (1999)

•     SK Telecom 7.16                     (2003)

•                 : 20   ...
Minihompy




     Source: P. Ng, A. Kang, A. Quah & M. Netzley (SMU)
(    )
13-18   19-24      25-29         30-34       35-39   40-60+




                           14%
            25%


  ...
• Minihompy        -
      ,       ,    ,



•            (Dottori):
    (35%),                (40%)

•
      CyWorld Mobi...
CyWorld

                                                                    (2008)
    23
                               ...
• StudiVZ       SkyRock


•                       :


•



•                   :              (StudiVZ &
    SkyRock),    ...
1.     CyWorld
            ?

2.CyWorld


3.          CyWorld 2005
            ,
            ?

4.          CyWorld
:
,
,
,
2009   3



             /

                     /Widget




           /Widget



                 (
:   .
✤   :

✤   :

✤   :
Facebook——           MySpace)   Bebo




       (   )




               MySpace
:
&




    Source: “CyWorld” Plus8Star by
             Benjamin Joffe
:



             IM
                             SMS      IM
     QQ   , QQ


                             IM
           ...
( )
FACEBOOK




     Dr Bernard Leong
, Thymos Capital LLP &   , SGEntrepreneurs
•   Facebook         : Mark Zuckerburg, Chris Hughes

•                  : 7.16            (   ,         )

•             ...
: 1,332,060,000

                      :1,166,900,000    Facebook
                                               ,
       ...
Facebook

          2007                2008             2009

                  :                 :                :
    ...
5




    Source: AllFacebook.com
(   )     350    1047

(   )      0      475

           0      45%

          250     400

          10%    88.5%

      ...
1.       Facebook
                     ?

2.       Facebook


3.   Facebook


4.         Facebook 2009
     ,             ...
: http://www.bernardleong.com/
    : bleongcw (at) gmail, mac
Twitter: @bleongcw
Building Online Communities: Business Strategies, Tools and Trends (Chinese)
Building Online Communities: Business Strategies, Tools and Trends (Chinese)
Building Online Communities: Business Strategies, Tools and Trends (Chinese)
Building Online Communities: Business Strategies, Tools and Trends (Chinese)
Building Online Communities: Business Strategies, Tools and Trends (Chinese)
Building Online Communities: Business Strategies, Tools and Trends (Chinese)
Building Online Communities: Business Strategies, Tools and Trends (Chinese)
Building Online Communities: Business Strategies, Tools and Trends (Chinese)
Building Online Communities: Business Strategies, Tools and Trends (Chinese)
Building Online Communities: Business Strategies, Tools and Trends (Chinese)
Building Online Communities: Business Strategies, Tools and Trends (Chinese)
Building Online Communities: Business Strategies, Tools and Trends (Chinese)
Building Online Communities: Business Strategies, Tools and Trends (Chinese)
Building Online Communities: Business Strategies, Tools and Trends (Chinese)
Building Online Communities: Business Strategies, Tools and Trends (Chinese)
Building Online Communities: Business Strategies, Tools and Trends (Chinese)
Building Online Communities: Business Strategies, Tools and Trends (Chinese)
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Building Online Communities: Business Strategies, Tools and Trends (Chinese)

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The presentation (in Chinese) focuses on building online communities from the perspective of social networks. We discuss the various business models, the global trend, the tools that people use via social networks. We use two case studies: CyWorld and Facebook for discussion.

The seminar is delivered in the MSc in Technopreneurship programme in Nanyang Technological University, Singapore.

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Transcript of "Building Online Communities: Business Strategies, Tools and Trends (Chinese)"

  1. 1. Bernard Leong , Thymos Capital LLP & , SGEntrepreneurs.com
  2. 2. ✤ ✤ : ✤ : ✤ : ✤
  3. 3. ✤ “ ” ✤ ✤
  4. 4. MMORPG
  5. 5. , RSS “ ” Source: Charlene Li & Josh Bernoff, Groundswell Source: Nielsen Online Global Index, Dec 2008
  6. 6. Source: Boyd, Ellison
  7. 7. 2006-2009
  8. 8. . 2008 2007 85.9% 84.0% 1.9% 85.2% 83.4% 1.9% 73.4% 72.0% 1.4% 66.8% 61.4% 5.4% 65.1% 62.5% 2.7% Source: Nielsen Online Global Index, Dec 2008
  9. 9. Facebook 2007 2008 566% 18% 63% Facebook 566% 150 300 450 600 Source: Nielsen Online Global Index, Dec 2008
  10. 10. Facebook 18 - 49 Facebook Source: Nielsen Online Global Index, Dec 2008
  11. 11. ✤ ✤ ✤ ——
  12. 12. 25.1 22.8 22.9 ( ) 16.7 1.85 0.091 10.3 22 19.9 Alexa 4 24 54
  13. 13. 37.2 15.1 9.8 ( ) 0.545 0.20 3.326% 38.6 6.9 8.02 Alexa 95 347 14
  14. 14. 20.6 17.1 20.7 ( ) 0.039 0.19 0.091 18.3 20.5 22.5 Alexa 360 81 148
  15. 15. ( ) CYWORLD ( ) Dr Bernard Leong , Thymos Capital LLP & , SGEntrepreneurs
  16. 16. • CyWorld : Young Joon HYUNG (1999) • SK Telecom 7.16 (2003) • : 20 (2008) • , • (Mini-Hompy) • : , , : (Dottori)
  17. 17. Minihompy Source: P. Ng, A. Kang, A. Quah & M. Netzley (SMU)
  18. 18. ( ) 13-18 19-24 25-29 30-34 35-39 40-60+ 14% 25% 18% 14% 14% 16%
  19. 19. • Minihompy - , , , • (Dottori): (35%), (40%) • CyWorld Mobile SK Telecom 34 2005 3
  20. 20. CyWorld (2008) 23 43 NateOn ) MSN 21 ( CyWorld Mobile CyWorld 19 1 CyWorld 17 CyWorld 10 US$34M 15 2004 2005 2006 2007
  21. 21. • StudiVZ SkyRock • : • • : (StudiVZ & SkyRock), (MySpace & Facebook)
  22. 22. 1. CyWorld ? 2.CyWorld 3. CyWorld 2005 , ? 4. CyWorld
  23. 23. :
  24. 24. , ,
  25. 25. ,
  26. 26. 2009 3 / /Widget /Widget (
  27. 27. : .
  28. 28. ✤ : ✤ : ✤ :
  29. 29. Facebook—— MySpace) Bebo ( ) MySpace
  30. 30. :
  31. 31. & Source: “CyWorld” Plus8Star by Benjamin Joffe
  32. 32. : IM SMS IM QQ , QQ IM QQ.com QQ , QQ , QQ QQ QQ 2.5G, , WAP MMORPG
  33. 33. ( ) FACEBOOK Dr Bernard Leong , Thymos Capital LLP & , SGEntrepreneurs
  34. 34. • Facebook : Mark Zuckerburg, Chris Hughes • : 7.16 ( , ) • : 30 (2008) • 120 , 8.5 1 30 • :
  35. 35. : 1,332,060,000 :1,166,900,000 Facebook , : 307,010,000 Facebook:250,000,000 : 230,781,846 Source: AllFacebook.com
  36. 36. Facebook 2007 2008 2009 : : : 19000000 28000000 69000000 : : : 7300000 11000000 18000000 : : : 6400000 9600000 19000000 : : : 1400000 3400000 12000000 : : : 890000 3200000 11000000 Source: AllFacebook.com
  37. 37. 5 Source: AllFacebook.com
  38. 38. ( ) 350 1047 ( ) 0 475 0 45% 250 400 10% 88.5% 1.75 2.77
  39. 39. 1. Facebook ? 2. Facebook 3. Facebook 4. Facebook 2009 , ?
  40. 40. : http://www.bernardleong.com/ : bleongcw (at) gmail, mac Twitter: @bleongcw
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