Building Online Communities: Business Strategies, Tools and Trends (Chinese)

Bernard Leong , Thymos Capital LLP & , SGEntrepreneurs.com

✤ ✤ : ✤ : ✤ : ✤

✤ “ ” ✤ ✤

MMORPG

, RSS “ ” Source: Charlene Li & Josh Bernoff, Groundswell Source: Nielsen Online Global Index, Dec 2008

Source: Boyd, Ellison

2006-2009

. 2008 2007 85.9% 84.0% 1.9% 85.2% 83.4% 1.9% 73.4% 72.0% 1.4% 66.8% 61.4% 5.4% 65.1% 62.5% 2.7% Source: Nielsen Online Global Index, Dec 2008

Facebook 2007 2008 566% 18% 63% Facebook 566% 150 300 450 600 Source: Nielsen Online Global Index, Dec 2008

Facebook 18 - 49 Facebook Source: Nielsen Online Global Index, Dec 2008

✤ ✤ ✤ ——

25.1 22.8 22.9 ( ) 16.7 1.85 0.091 10.3 22 19.9 Alexa 4 24 54

37.2 15.1 9.8 ( ) 0.545 0.20 3.326% 38.6 6.9 8.02 Alexa 95 347 14

20.6 17.1 20.7 ( ) 0.039 0.19 0.091 18.3 20.5 22.5 Alexa 360 81 148

( ) CYWORLD ( ) Dr Bernard Leong , Thymos Capital LLP & , SGEntrepreneurs

• CyWorld : Young Joon HYUNG (1999) • SK Telecom 7.16 (2003) • : 20 (2008) • , • (Mini-Hompy) • : , , : (Dottori)

Minihompy Source: P. Ng, A. Kang, A. Quah & M. Netzley (SMU)

( ) 13-18 19-24 25-29 30-34 35-39 40-60+ 14% 25% 18% 14% 14% 16%

• Minihompy - , , , • (Dottori): (35%), (40%) • CyWorld Mobile SK Telecom 34 2005 3

CyWorld (2008) 23 43 NateOn ) MSN 21 ( CyWorld Mobile CyWorld 19 1 CyWorld 17 CyWorld 10 US$34M 15 2004 2005 2006 2007

• StudiVZ SkyRock • : • • : (StudiVZ & SkyRock), (MySpace & Facebook)

1. CyWorld ? 2.CyWorld 3. CyWorld 2005 , ? 4. CyWorld

2009 3 / /Widget /Widget (

✤ : ✤ : ✤ :

Facebook—— MySpace) Bebo ( ) MySpace

& Source: “CyWorld” Plus8Star by Benjamin Joffe

: IM SMS IM QQ , QQ IM QQ.com QQ , QQ , QQ QQ QQ 2.5G, , WAP MMORPG

( ) FACEBOOK Dr Bernard Leong , Thymos Capital LLP & , SGEntrepreneurs

• Facebook : Mark Zuckerburg, Chris Hughes • : 7.16 ( , ) • : 30 (2008) • 120 , 8.5 1 30 • :

: 1,332,060,000 :1,166,900,000 Facebook , : 307,010,000 Facebook:250,000,000 : 230,781,846 Source: AllFacebook.com

Facebook 2007 2008 2009 : : : 19000000 28000000 69000000 : : : 7300000 11000000 18000000 : : : 6400000 9600000 19000000 : : : 1400000 3400000 12000000 : : : 890000 3200000 11000000 Source: AllFacebook.com

5 Source: AllFacebook.com

( ) 350 1047 ( ) 0 475 0 45% 250 400 10% 88.5% 1.75 2.77

1. Facebook ? 2. Facebook 3. Facebook 4. Facebook 2009 , ?

: http://www.bernardleong.com/ : bleongcw (at) gmail, mac Twitter: @bleongcw

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Building Online Communities: Business Strategies, Tools and Trends (Chinese)

by Bernard Leong on Sep 04, 2009

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Building Online Communities: Business Strategies, Tools and Trends (Chinese) — Presentation Transcript