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The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010
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The Mysterious Art of the Content Inventory - Gilbane San Francisco 2010

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Presented by Deane at Gilbane San Francisco 2010.

Presented by Deane at Gilbane San Francisco 2010.

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  • To answer questions about your content
  • HTML or PDF has a huge impact on migratbility
  • Helps with government and operations management.
  • Budget timeHave organizational authority to askHave authority to make a decision when there’s no compliance
  • 400 press releasesEditorial – yes, go through each oneCensus – no, just get the total numberFunctional – no, so long as I know what one looks like, it doesn’t matter how many there are
  • Transcript

    • 1. The Mysterious Art of the Content Inventory
      Deane Barker
      Content Management Practice Director
      Blend interactive
    • 2. @gadgetopia
    • 3. The reasons for a content inventory
      The different types of inventory
      Getting a list of all your content
      The information to track
      Challenges you’re going to encounter
      The Rolling Inventory
    • 4. Why do a content inventory?
    • 5. Why do a content inventory?
      To evaluate, implement, and execute a content strategy
    • 6. Why do a content inventory?
      To guide or scope a re-development project
    • 7. Why do a content inventory?
      To guide a content governance or operations management initiative
    • 8. What are the different flavors of inventory?
    • 9. What are the different flavors of inventory?
      Editorial.
      Review content for editorial value.
      How valuable is our content to the consumer?
      How well does the content serve our goals?
    • 10. What are the different flavors of inventory?
      Census.
      Identify content to better track or manage it, or to scope a migration effort.
      How much content do we have?
    • 11. What are the different flavors of inventory?
      Functional.
      Review content to determine the level of functionality present.
      How complicated is our content?
    • 12. What are the different flavors of inventory?
      It’s very common for an inventory to mix the three goals.
    • 13. How do we identify all our content?
    • 14. How do we identify all our content?
      Manual or automated, depending on the size of the site.
    • 15. How do we identify all our content?
      Drawbacks
      time-consuming
      easy to miss hard-to-find content
      Benefits
      simplest
      experience interacting with the content
      Manual – start at the home page, and keeping surfing
    • 16. How do we identify all our content?
      Benefits
      Can be simple and fast.
      Drawbacks
      Requires a CMS
      What about content not in the CMS?
      Export– get a list from your CMS
    • 17. How do we identify all our content?
      Benefits
      Nicely comprehensive
      Drawbacks
      Won’t catch authenticated, non-linked, or non-addressable content
      Crawl– get a list from a public or private spidering service or product
    • 18. How do we identify all our content?
      The best solution will likely be a hybrid.
    • 19. What questions should we be asking about our content?
    • 20. What questions should be asking about every page?
      Because, eventually, you get down to columns on a spreadsheet.
    • 21. What questions should be asking about every page?
      Identifier
      URL
      Title
    • 22. What questions should be asking about every page?
      Try to re-use the identifier out of your CMS, if feasible.
    • 23. What questions should be asking about every page?
      What type of content is it? What “bucket” does it fit into?
    • 24. What questions should be asking about every page?
      Who is the stakeholder behind this content? Who owns it?
    • 25. What questions should be asking about every page?
      What format is the content in? HTML or PDF? Free-form or structured?
    • 26. What questions should be asking about every page?
      Where does the source content live? In what repository?
    • 27. What questions should be asking about every page?
      Who is the intended audience?
    • 28. What questions should be asking about every page?
      What is the velocity of this content – how often does it change from both a creation and update standpoint?
    • 29. What questions should be asking about every page?
      Why does it change? What is the trigger that caused an update of this specific content, or more content of this type?
    • 30. What questions should be asking about every page?
      Why does it change? What is the trigger that caused an update of this specific content, or more content of this type?
    • 31. What questions should be asking about every page?
      What are the security implications of this content? Is it public? If not, who can view it and why?
    • 32. What questions should be asking about every page?
      Who can edit or delete this content, or add new content of this type?
      Evaluate this both organizationally and technically!
    • 33. What questions should be asking about every page?
      Who can edit or delete this content, or add new content of this type?
    • 34. What questions should be asking about every page?
      How much traffic does this content receive?
    • 35. What questions should be asking about every page?
      Does this content have any value? If it doesn’t have value, why is it here?
    • 36. ROT
      Redundant
      Obsolete
      Trivial
    • 37. What questions should be asking about every page?
      If this content went away tomorrow, would anyone care?
    • 38. What challenges will we face?
    • 39. What challenges are we going to face?
      Getting a comprehensive inventory
    • 40. What challenges are we going to face?
      Collaboration between multiple parties
    • 41. What challenges are we going to face?
      Managing and documenting feedback and discussion
    • 42. What challenges are we going to face?
      Keeping up with additions throughout the inventory process.
    • 43. What challenges are we going to face?
      Getting information about content from the organization.
    • 44. What challenges are we going to face?
      Making decisions about content at the individual or type level
    • 45. What challenges are we going to face?
      Not all content has a URL
    • 46. The End Product
    • 47. The End Product
      Invariably a matrix of some sort.
      Often supplemented by some analysis document.
    • 48. The End Product
      If multiple parties are involved, consider a single-source tool.
    • 49. The End Product
      Can you use metadata in your CMS to store content inventory data?
    • 50. The Rolling Inventory
      Or, how to keep it going…
    • 51. The Rolling Inventory
      At least once per quarter, take some time to inventory new content.
    • 52. The Rolling Inventory
      Set policy-based review dates on all new content.
    • 53. About Me
      Deane Barker
      Email: deane@blendinteractive.comBlog: gadgetopia.com
      Twitter: @gadgetopia

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