Question #3How can news content be made more eﬀective?
News as opposed to…! Reference content! Branding/lifestyle content
News vs. Reference Content! Reference content generally has no time sensitivity! Reference content is pulled, news content is pushed.! Reference content is generally known-item searching – it’s not usually browsed
News vs. Branding Content! Branding content is meant to drive home an impression of a brand! Imparting actual information about an organization is secondary! More advertising, less news
Key Diﬀerences of News Content! Time horizon! Information architecture! Delivery! Intent
“With Wikipedia, you’re not seeing aseries of posted items. You’re seeing a single body of information, continually updated and groomed.Thus, the basic information stays right where it’s easy to see. Wikis are more ‘speak to me like I know nothing’ information, rather than ‘tell me the very latest nuance’ information.”
Time Horizon! News is generally tied to some moment in time.! It either follows or precedes an event.! After the moment has passed, does news have any value? ! Is the event of any historical importance?
Pull?! Very few people browse news feeds! Any searching of news feeds is generally known-item searching! Posting news items to a news feed is helpful as a link target
Push! To the general public, news content is pushed, rather than pulled! Users know that reference content is there, so they go looking for it – known-item searching.! They don’t know news content exists, and it’s temporal, not permanent.