Miriam works in corporate real estate. She mentions that shes traveling to anothercity next week to look at a new office property. Several employees deduce (correctly,it turns out) from her post that the company might be acquiring a competitor. Anuproar ensues about the assumed layoffs that would result, the stock price of thetarget company skyrockets, and the acquisition is abruptly canceled.
Has Occurred 6% No Concern 50% Others Concerned 27%Personally Concerned 18%
Mike updates his status indicating that hes very frustrated with his job andthat hes about to "go postal." Later that week, Mike uploads a filecontaining 100,000 customer credit card numbers to his personal website,which are later used fraudulently. During his prosecution, his status updateis discovered and the company is sued, citing the fact that they should haveknown he was a security risk.
Has Occurred 0% No Concern 42% Others Concerned 28%Personally Concerned 31%
On an internal company forum for a company consisting of mostly lower-paid employees, postsbegin to appear about the concept of unionization and how it benefits all employees. Severalprivate groups are created to discuss unionization, and open calls appear for employee solidarityin the face of impending wage and benefit cuts.
Has Occurred 3% No Concern 35% Others Concerned 47%Personally Concerned 15%
Mary makes a post to a public newsgroup about how much she enjoyed thecompany picnic and thanking the company for arranging it. Mark, holdinga long-standing grudge against Mary, responds by saying, “I’m sure yourhusband enjoyed it too, Mary, considering how much he drank. Sometimes,less is more.”
Has Occurred 5% No Concern 32% Others Concerned 35%Personally Concerned 27%
John from accounting makes an update to his status saying thathes hoping everyone gets their year-end expense forms in byFriday at noon. John is mistaken -- the actual deadline is Thursdayat noon. Based on Johns post, many people turn in their expenseforms on Friday morning, and are denied reimbursement.
Has Occurred 5% No Concern 34% Others Concerned 29%Personally Concerned 32%
A group collaboration tool is introduced which allows team-basedconversations between workgroups. It is discovered that a majority of theconversation is not work-related, and employees are spending inordinateamounts of time in the tool, talking about unrelated topics.
Has Occurred 11% No Concern 26% Others Concerned 45%Personally Concerned 18%
John is the long-time Director of Facilities. He’s very good at his job, but quiet,unassuming, and a bit socially awkward. His new social intranet includes amicroblog, and, though reluctant and nervous, John attempts to make the most of it,posting items like “Salisbury steak in the cafeteria today! My favorite!” and “We’reresurfacing the parking lot next week! Everyone park on the south end!!!” Someemployees mock John’s posts, and eventually a private email thread starts called“How many exclamation points did John use today!?!”
Has Occurred 15% No Concern 23% Others Concerned 43%Personally Concerned 20%
Ted makes a post to his profile page complaining about the newcompensation structure. Several other employees "like" this post,and chime in with their own comments. These feelings "spill over"into other areas of the company, with employees suddenlydiscussing compensation frequently and indicating that they feeltheyre underpaid. Belong long, dissatisfaction over compensationis widespread and morale has suffered.
Has Occurred 14% No Concern 20% Others Concerned 40%Personally Concerned 26%
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