"Creating a Methodology: The Myth of Perfection" - Now What? Conference 2014
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"Creating a Methodology: The Myth of Perfection" - Now What? Conference 2014

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"Creating a Methodology: The Myth of Perfection" - Now What? Conference 2014 "Creating a Methodology: The Myth of Perfection" - Now What? Conference 2014 Presentation Transcript

  • CREATING A METHODOLOGY And the Myth of Perfection Corey Vilhauer Now What? 2014
  • I’M COREY VILHAUER @mrvilhauer
  • “I’m sorry, I must be the worst speaker you’ve ever seen.” - Me, Probably.
  • LET’S TALK ABOUT WEB CONTENT
  • “I’m sorry, we must be the worst team you’ve ever worked with.” - A Real Client
  • METHODOLOGIES WHAT A METHODOLOGY IS
  • METHODOLOGY A formal documentation of a set of processes
  • ASK A QUESTION RESEARCH A PROBLEM FORM A HYPOTHESIS TEST THE HYPOTHESIS COMMUNICATE/CHANGE
  • METHODOLOGIES ALLOW FOR REPLICATION
  • EACH COMPANY IS DIFFERENT
  • EACH INITIATIVE IS DIFFERENT
  • EACH PROJECT IS DIFFERENT
  • EACH ONE OF US IS DIFFERENT
  • WE ARE ALL SNOWFLAKES
  • METHODOLOGIES WHAT A METHODOLOGY IS WHY THEY MATTER
  • “We don’t really have a process for getting articles approved.” - A Real Client
  • “We send things to university relations but we are never really sure when they’re finally published.” - A Real Client
  • “LOL” - A Real Client
  • 1. COMMUNICATE OUR PROCESSES
  • 2. STANDARDIZE OUR PATH
  • 3. ALLOW FOR THOUGHTFUL VARIANCES
  • YOU CAN’T BREAK THE RULES IF YOU DON’T MAKE THE RULES YOU CAN’T BREAK THE RULES IF YOU DON’T MAKE THE RULES
  • METHODOLOGIES WHAT A METHODOLOGY IS WHY THEY MATTER HOW TO BEGIN
  • XX THESE ARE GUIDES NOT METHODOLOGIES
  • A GUIDE, NOT A MAP
  • WE CAN’T TELL YOU WHAT TO DO
  • ALWAYS BE COLLECTING
  • X X
  • MAKE A LIST
  • DETERMINE HOW
  • DETERMINE WHY
  • BRING ‘EM TOGETHER
  • YOU ARE NEVER FINISHED
  • “Instead of driving an idea blindly into the world … you are guided by the feedback you get. There are no beginnings or endings - just small steps forward. - Robin Sloan
  • METHODOLOGIES COMMUNICATION REPLICATION CHANGE
  • THANK YOU www.eatingelephant.com/nowwhat2014 @mrvilhauer for notes and resources: