"Creating a Methodology: The Myth of Perfection" - Now What? Conference 2014

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  • 1. CREATING A METHODOLOGY And the Myth of Perfection Corey Vilhauer Now What? 2014
  • 2. I’M COREY VILHAUER @mrvilhauer
  • 3. “I’m sorry, I must be the worst speaker you’ve ever seen.” - Me, Probably.
  • 4. LET’S TALK ABOUT WEB CONTENT
  • 5. “I’m sorry, we must be the worst team you’ve ever worked with.” - A Real Client
  • 6. METHODOLOGIES WHAT A METHODOLOGY IS
  • 7. METHODOLOGY A formal documentation of a set of processes
  • 8. ASK A QUESTION RESEARCH A PROBLEM FORM A HYPOTHESIS TEST THE HYPOTHESIS COMMUNICATE/CHANGE
  • 9. METHODOLOGIES ALLOW FOR REPLICATION
  • 10. EACH COMPANY IS DIFFERENT
  • 11. EACH INITIATIVE IS DIFFERENT
  • 12. EACH PROJECT IS DIFFERENT
  • 13. EACH ONE OF US IS DIFFERENT
  • 14. WE ARE ALL SNOWFLAKES
  • 15. METHODOLOGIES WHAT A METHODOLOGY IS WHY THEY MATTER
  • 16. “We don’t really have a process for getting articles approved.” - A Real Client
  • 17. “We send things to university relations but we are never really sure when they’re finally published.” - A Real Client
  • 18. “LOL” - A Real Client
  • 19. 1. COMMUNICATE OUR PROCESSES
  • 20. 2. STANDARDIZE OUR PATH
  • 21. 3. ALLOW FOR THOUGHTFUL VARIANCES
  • 22. YOU CAN’T BREAK THE RULES IF YOU DON’T MAKE THE RULES YOU CAN’T BREAK THE RULES IF YOU DON’T MAKE THE RULES
  • 23. METHODOLOGIES WHAT A METHODOLOGY IS WHY THEY MATTER HOW TO BEGIN
  • 24. XX THESE ARE GUIDES NOT METHODOLOGIES
  • 25. A GUIDE, NOT A MAP
  • 26. WE CAN’T TELL YOU WHAT TO DO
  • 27. ALWAYS BE COLLECTING
  • 28. X X
  • 29. MAKE A LIST
  • 30. DETERMINE HOW
  • 31. DETERMINE WHY
  • 32. BRING ‘EM TOGETHER
  • 33. YOU ARE NEVER FINISHED
  • 34. “Instead of driving an idea blindly into the world … you are guided by the feedback you get. There are no beginnings or endings - just small steps forward. - Robin Sloan
  • 35. METHODOLOGIES COMMUNICATION REPLICATION CHANGE
  • 36. THANK YOU www.eatingelephant.com/nowwhat2014 @mrvilhauer for notes and resources: