"Creating a Methodology: The Myth of Perfection" - Now What? Conference 2014
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"Creating a Methodology: The Myth of Perfection" - Now What? Conference 2014

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    "Creating a Methodology: The Myth of Perfection" - Now What? Conference 2014 "Creating a Methodology: The Myth of Perfection" - Now What? Conference 2014 Presentation Transcript

    • CREATING A METHODOLOGY And the Myth of Perfection Corey Vilhauer Now What? 2014
    • I’M COREY VILHAUER @mrvilhauer
    • “I’m sorry, I must be the worst speaker you’ve ever seen.” - Me, Probably.
    • LET’S TALK ABOUT WEB CONTENT
    • “I’m sorry, we must be the worst team you’ve ever worked with.” - A Real Client
    • METHODOLOGIES WHAT A METHODOLOGY IS
    • METHODOLOGY A formal documentation of a set of processes
    • ASK A QUESTION RESEARCH A PROBLEM FORM A HYPOTHESIS TEST THE HYPOTHESIS COMMUNICATE/CHANGE
    • METHODOLOGIES ALLOW FOR REPLICATION
    • EACH COMPANY IS DIFFERENT
    • EACH INITIATIVE IS DIFFERENT
    • EACH PROJECT IS DIFFERENT
    • EACH ONE OF US IS DIFFERENT
    • WE ARE ALL SNOWFLAKES
    • METHODOLOGIES WHAT A METHODOLOGY IS WHY THEY MATTER
    • “We don’t really have a process for getting articles approved.” - A Real Client
    • “We send things to university relations but we are never really sure when they’re finally published.” - A Real Client
    • “LOL” - A Real Client
    • 1. COMMUNICATE OUR PROCESSES
    • 2. STANDARDIZE OUR PATH
    • 3. ALLOW FOR THOUGHTFUL VARIANCES
    • YOU CAN’T BREAK THE RULES IF YOU DON’T MAKE THE RULES YOU CAN’T BREAK THE RULES IF YOU DON’T MAKE THE RULES
    • METHODOLOGIES WHAT A METHODOLOGY IS WHY THEY MATTER HOW TO BEGIN
    • XX THESE ARE GUIDES NOT METHODOLOGIES
    • A GUIDE, NOT A MAP
    • WE CAN’T TELL YOU WHAT TO DO
    • ALWAYS BE COLLECTING
    • X X
    • MAKE A LIST
    • DETERMINE HOW
    • DETERMINE WHY
    • BRING ‘EM TOGETHER
    • YOU ARE NEVER FINISHED
    • “Instead of driving an idea blindly into the world … you are guided by the feedback you get. There are no beginnings or endings - just small steps forward. - Robin Sloan
    • METHODOLOGIES COMMUNICATION REPLICATION CHANGE
    • THANK YOU www.eatingelephant.com/nowwhat2014 @mrvilhauer for notes and resources: