Content in a Zombie Apocalypse

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Karen McGrane's talk from Now What 2014.

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Content in a Zombie Apocalypse

  1. 1. CONTENT IN A ZOMBIE APOCALYPSE @karenmcgrane
  2. 2. PRINT
  3. 3. WEB
  4. 4. MOBILE
  5. 5. TABLETS
  6. 6. SMART TV
  7. 7. IN-CAR
  8. 8. STAR TREK COMPUTER
  9. 9. GOOGLE GLASS
  10. 10. WATCHES
  11. 11. STADIUM SCOREBOARDS
  12. 12. DIGITAL SIGNAGE
  13. 13. REFRIGERATOR
  14. 14. TOAST
  15. 15. CONTENT EMAIL INTRANET SOCIAL MEDIA MICROSITES MOBILE WEB WEBSITE PRINT TABLET APPS MOBILE APPS BLOGS SMART TV IN-CAR SYSTEMS GOOGLE GLASS DIGITAL SIGNAGE DELICIOUS TOAST WATCHES
  16. 16. PROTECT OURSELVES
  17. 17. TRUE SEPARATION OF CONTENT FROM FORM
  18. 18. The future of content management systems is in their ability to capture the content in a clean, presentation-independent way. —Daniel Jacobson, Netflix
  19. 19. THE WEB IS NOT A LASER PRINTER
  20. 20. Imitating paper on a computer screen is like tearing the wings off a 747 and using it as a bus on the highway. —Ted Nelson
  21. 21. THE PAGE IS DEAD! NOW WHAT?
  22. 22. BLOBS vs. CHUNKS
  23. 23. STRUCTURED CONTENT SEMANTIC METADATA CONTENT PACKAGES AUTHOR EXPERIENCE
  24. 24. SEMANTIC METADATA
  25. 25. Ethan Resnick, @studip101 Metadata is a love note to the future. Metadata is the new art direction. Jason Scott, @textfiles
  26. 26. CONTENT PACKAGES
  27. 27. A PACKAGE OF IMAGE CROPS
  28. 28. TRUNCATION IS NOT A CONTENT STRATE…
  29. 29. DON’T CREATE CONTENT FOR A SPECIFIC CONTEXT.
  30. 30. AUTHOR EXPERIENCE
  31. 31. They hate all the fields. They say they want Microsoft Word. WYSIWYG is what they understand.
  32. 32. If I had asked people what they wanted, they would have said faster horses. —Not Henry Ford
  33. 33. “Beautiful software, even for back-end users, is becoming an expectation. We’re moving in this direction because we now understand that better content management systems foster better content. —Matt Thompson
  34. 34. THE WEB ISN’T PRINT.
  35. 35. THE WAY PEOPLE CREATE CONTENT HAS TO CHANGE.
  36. 36. OUR FUTURE DEPENDS ON FIGHTING OFF THE ZOMBIES.
  37. 37. THANK YOU @karenmcgrane karen@bondartscience.com www.bondartscience.com +1 (917) 887-8149

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