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"Content Everyone: Changing Content, Changing Roles" - Corey Vilhauer at Digital Content Strategies Conference 2013
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"Content Everyone: Changing Content, Changing Roles" - Corey Vilhauer at Digital Content Strategies Conference 2013

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"Content Everyone: Changing Content, Changing Roles" by Corey Vilhauer at Digital Content Strategies Conference 2013 in San Diego, March 14, 2013.

"Content Everyone: Changing Content, Changing Roles" by Corey Vilhauer at Digital Content Strategies Conference 2013 in San Diego, March 14, 2013.

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  • 1. CONTENTEVERYONEChanging Content, Changing Roles #everyone
  • 2. HI. I’M COREY VILHAUER @mrvilhauer
  • 3. BLEND INTERACTIVE @blendtweets SIOUX FALLS,SOUTH DAKOTA
  • 4. ACTUALSan Diego Beach ACTUAL Sioux Falls Snow
  • 5. “Get your content ready to goanywhere. Because it’s going to go everywhere.” - Brad Frost
  • 6. WHY SHOULD WE?
  • 7. HOW SHOULD WE?
  • 8. CONTENT STRATEGYIS GETTING LOUDER
  • 9. “Get your content ready to goanywhere. Because it’s going to go everywhere.” - Brad Frost
  • 10. “Get your content ready to go anywhere. Because it’s goingTO BELONG TO EVERYONE.” - Corey Vilhauer
  • 11. CONTENT STRATEGY
  • 12. CONTENT STRATEGY PEOPLE
  • 13. THE PSYCHOLOGY OF ORGANIZATIONAL CHANGE:CONTENT STRATEGY EDITION
  • 14. CHANGEIS HARD
  • 15. “Change isn’t an event; it’s a process.” - Dan Heath / Chip Heath
  • 16. “Content strategy is really about choreographingmultiple talents, roles and personalities...” - Ahava Leibtag
  • 17. LACK OF OVERSIGHTTALENT MISMATCHPOLITICAL INFIGHTING
  • 18. OUR ROLESDEFINE US
  • 19. WRITING IS EGO
  • 20. WORDS ARE PERSONAL
  • 21. FAILURE IS CERTAIN,UNAVOIDABLE AND NECESSARY
  • 22. “You need to create theexpectation of failure - not the failure of the mission itself, but failure en route.” - Dan Heath / Chip Heath
  • 23. “No matter how good a cook you are, and no matter howhard you try, the first pancake of the batch always sucks.” - Merlin Mann
  • 24. EMPATHY“...empathy can be described as feeling the feelings of another with the greatest accuracy and effort.” - Whitney Hess
  • 25. HOW DO WE DO IT?
  • 26. 1.BE CURIOUS
  • 27. ASK QUESTIONS
  • 28. What makes you crazy? What kind of help do you wish you had?What is your workflow? Who owns this project?Why do you continuedoing this?
  • 29. Who can lead thisproject for us? How do we treat content? How can we change this?Do I need a beer?
  • 30. “There’s a chance that things’ll get weird. - Archers of Loaf
  • 31. 2.BE CLEAR
  • 32. 500pxTERMSOF SERVICE
  • 33. 3.BE DELIBERATE (does not need)
  • 34. PROVIDE TOOLS
  • 35. PROVIDE TOOLSWITHIN REASON
  • 36. “When the client feels likethey have some input during the project planning phase,they are more likely to enjoy the ride.” - Melissa Rach
  • 37. 4.BE CONNIVING
  • 38. TAKE ADVANTAGE OF GOALS
  • 39. IDENTIFYSTRENGTHSAND PLAYTO THEM
  • 40. 5.BE A TEACHER
  • 41. AHA!
  • 42. LISTENUNDERSTANDSOLVE
  • 43. KNOWING INFO ≠COMMUNICATING INFO
  • 44. PEOPLE WORK DIFFERENTLY
  • 45. YOU CAN’T WINEVERY BATTLE.
  • 46. HOW MUCH CHANGE CAN WE HANDLE?
  • 47. HOPE FOR THE BEST
  • 48. THANK YOU.
  • 49. I am stillCOREY VILHAUERblendinteractive.com eatingelephant.com blackmarks.net
  • 50. RESOURCESeatingelephant.com/ contenteveryone

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