CONTENTEVERYONEChanging Content, Changing Roles   #everyone
HI. I’M COREY VILHAUER           @mrvilhauer
BLEND  INTERACTIVE     @blendtweets  SIOUX FALLS,SOUTH DAKOTA
ACTUALSan Diego   Beach              ACTUAL            Sioux Falls                 Snow
“Get your content ready to goanywhere. Because it’s going     to go everywhere.”                    - Brad Frost
WHY SHOULD WE?
HOW SHOULD WE?
CONTENT STRATEGYIS GETTING LOUDER
“Get your content ready to goanywhere. Because it’s going     to go everywhere.”                    - Brad Frost
“Get your content ready to go anywhere. Because it’s goingTO BELONG TO EVERYONE.”                 - Corey Vilhauer
CONTENT STRATEGY
CONTENT STRATEGY PEOPLE
THE PSYCHOLOGY OF ORGANIZATIONAL     CHANGE:CONTENT STRATEGY    EDITION
CHANGEIS HARD
“Change isn’t an event;   it’s a process.”       - Dan Heath / Chip Heath
“Content strategy is really  about choreographingmultiple talents, roles and     personalities...”                - Ahava ...
LACK OF OVERSIGHTTALENT MISMATCHPOLITICAL INFIGHTING
OUR ROLESDEFINE US
WRITING IS EGO
WORDS ARE PERSONAL
FAILURE IS  CERTAIN,UNAVOIDABLE    AND NECESSARY
“You need to create theexpectation of failure - not the failure of the mission itself,     but failure en route.”         ...
“No matter how good a cook  you are, and no matter howhard you try, the first pancake of the batch always sucks.”          ...
EMPATHY“...empathy can be described  as feeling the feelings of  another with the greatest     accuracy and effort.”       ...
HOW DO WE DO IT?
1.BE CURIOUS
ASK QUESTIONS
What makes you crazy?            What kind of help do             you wish you had?What is your workflow?         Who owns ...
Who can lead thisproject for us?        How do we treat content?        How can we change this?Do I need a beer?
“There’s a chance that  things’ll get weird.             - Archers of Loaf
2.BE CLEAR
500pxTERMSOF SERVICE
3.BE DELIBERATE          (does not need)
PROVIDE TOOLS
PROVIDE TOOLSWITHIN REASON
“When the client feels likethey have some input during the project planning phase,they are more likely to enjoy          t...
4.BE CONNIVING
TAKE ADVANTAGE      OF GOALS
IDENTIFYSTRENGTHSAND PLAYTO THEM
5.BE A TEACHER
AHA!
LISTENUNDERSTANDSOLVE
KNOWING INFO ≠COMMUNICATING INFO
PEOPLE WORK DIFFERENTLY
YOU CAN’T WINEVERY BATTLE.
HOW MUCH CHANGE CAN WE HANDLE?
HOPE FOR THE BEST
THANK YOU.
I am stillCOREY VILHAUERblendinteractive.com eatingelephant.com   blackmarks.net
RESOURCESeatingelephant.com/  contenteveryone
"Content Everyone: Changing Content, Changing Roles" - Corey Vilhauer at Digital Content Strategies Conference 2013
"Content Everyone: Changing Content, Changing Roles" - Corey Vilhauer at Digital Content Strategies Conference 2013
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"Content Everyone: Changing Content, Changing Roles" - Corey Vilhauer at Digital Content Strategies Conference 2013

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"Content Everyone: Changing Content, Changing Roles" by Corey Vilhauer at Digital Content Strategies Conference 2013 in San Diego, March 14, 2013.

"Content Everyone: Changing Content, Changing Roles" - Corey Vilhauer at Digital Content Strategies Conference 2013

  1. 1. CONTENTEVERYONEChanging Content, Changing Roles #everyone
  2. 2. HI. I’M COREY VILHAUER @mrvilhauer
  3. 3. BLEND INTERACTIVE @blendtweets SIOUX FALLS,SOUTH DAKOTA
  4. 4. ACTUALSan Diego Beach ACTUAL Sioux Falls Snow
  5. 5. “Get your content ready to goanywhere. Because it’s going to go everywhere.” - Brad Frost
  6. 6. WHY SHOULD WE?
  7. 7. HOW SHOULD WE?
  8. 8. CONTENT STRATEGYIS GETTING LOUDER
  9. 9. “Get your content ready to goanywhere. Because it’s going to go everywhere.” - Brad Frost
  10. 10. “Get your content ready to go anywhere. Because it’s goingTO BELONG TO EVERYONE.” - Corey Vilhauer
  11. 11. CONTENT STRATEGY
  12. 12. CONTENT STRATEGY PEOPLE
  13. 13. THE PSYCHOLOGY OF ORGANIZATIONAL CHANGE:CONTENT STRATEGY EDITION
  14. 14. CHANGEIS HARD
  15. 15. “Change isn’t an event; it’s a process.” - Dan Heath / Chip Heath
  16. 16. “Content strategy is really about choreographingmultiple talents, roles and personalities...” - Ahava Leibtag
  17. 17. LACK OF OVERSIGHTTALENT MISMATCHPOLITICAL INFIGHTING
  18. 18. OUR ROLESDEFINE US
  19. 19. WRITING IS EGO
  20. 20. WORDS ARE PERSONAL
  21. 21. FAILURE IS CERTAIN,UNAVOIDABLE AND NECESSARY
  22. 22. “You need to create theexpectation of failure - not the failure of the mission itself, but failure en route.” - Dan Heath / Chip Heath
  23. 23. “No matter how good a cook you are, and no matter howhard you try, the first pancake of the batch always sucks.” - Merlin Mann
  24. 24. EMPATHY“...empathy can be described as feeling the feelings of another with the greatest accuracy and effort.” - Whitney Hess
  25. 25. HOW DO WE DO IT?
  26. 26. 1.BE CURIOUS
  27. 27. ASK QUESTIONS
  28. 28. What makes you crazy? What kind of help do you wish you had?What is your workflow? Who owns this project?Why do you continuedoing this?
  29. 29. Who can lead thisproject for us? How do we treat content? How can we change this?Do I need a beer?
  30. 30. “There’s a chance that things’ll get weird. - Archers of Loaf
  31. 31. 2.BE CLEAR
  32. 32. 500pxTERMSOF SERVICE
  33. 33. 3.BE DELIBERATE (does not need)
  34. 34. PROVIDE TOOLS
  35. 35. PROVIDE TOOLSWITHIN REASON
  36. 36. “When the client feels likethey have some input during the project planning phase,they are more likely to enjoy the ride.” - Melissa Rach
  37. 37. 4.BE CONNIVING
  38. 38. TAKE ADVANTAGE OF GOALS
  39. 39. IDENTIFYSTRENGTHSAND PLAYTO THEM
  40. 40. 5.BE A TEACHER
  41. 41. AHA!
  42. 42. LISTENUNDERSTANDSOLVE
  43. 43. KNOWING INFO ≠COMMUNICATING INFO
  44. 44. PEOPLE WORK DIFFERENTLY
  45. 45. YOU CAN’T WINEVERY BATTLE.
  46. 46. HOW MUCH CHANGE CAN WE HANDLE?
  47. 47. HOPE FOR THE BEST
  48. 48. THANK YOU.
  49. 49. I am stillCOREY VILHAUERblendinteractive.com eatingelephant.com blackmarks.net
  50. 50. RESOURCESeatingelephant.com/ contenteveryone
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