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Social Media for Luxury Real Estate Sales by Brenda Leguisamo
Social Media for Luxury Real Estate Sales by Brenda Leguisamo
Social Media for Luxury Real Estate Sales by Brenda Leguisamo
Social Media for Luxury Real Estate Sales by Brenda Leguisamo
Social Media for Luxury Real Estate Sales by Brenda Leguisamo
Social Media for Luxury Real Estate Sales by Brenda Leguisamo
Social Media for Luxury Real Estate Sales by Brenda Leguisamo
Social Media for Luxury Real Estate Sales by Brenda Leguisamo
Social Media for Luxury Real Estate Sales by Brenda Leguisamo
Social Media for Luxury Real Estate Sales by Brenda Leguisamo
Social Media for Luxury Real Estate Sales by Brenda Leguisamo
Social Media for Luxury Real Estate Sales by Brenda Leguisamo
Social Media for Luxury Real Estate Sales by Brenda Leguisamo
Social Media for Luxury Real Estate Sales by Brenda Leguisamo
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Social Media for Luxury Real Estate Sales by Brenda Leguisamo

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I. Educate YOUR Luxury Real Estate Audience …

I. Educate YOUR Luxury Real Estate Audience
+ Facebook, LinkedIn, Twitter, YouTube, and Google+
+ Focused Strategy and Action Plan
+ Metrics for Consistent Momentum
II. Engage YOUR Connections (Includes 3 Case Studies)
+ Sphere of Influence and Position as a Leader in the Industry
+ Consistently Listen and Engage with Audience in Two-Way Conversations
+ Create and/or Share Value Added Content
III. Grow YOUR Success
+ Outstanding Customer Experience

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  • 1. Social Media for Luxury Real Estate Sales™ Presented by Brenda Leguisamo Miami Waterfront Realtor®, Social Media Speaker & Strategist Keller Williams Elite Properties Thursday, August 21, 2014 © Brenda Leguisamo
  • 2. Brenda Leguisamo Miami Waterfront Realtor®, Social Media Speaker & Strategist • 20 Years+ Sales & Marketing Experience in Both Local and International Markets; • $150 Million+ Revenue in Cross-Sell Online Strategy for Latin America Financial Services; • #1 Miami Top Trending Topic System for Events with Twitter; • 8 Years+ Working with South Florida Entrepreneurs and Community Leaders; • Master in Business Administration; • Board Member of Social Media Club South Florida with 4,000 Members+; • Co-Organizer of Annual Miami Mashable Social Media Day attracting 900 People+ and 3 million+ Twitter Impressions. © Brenda Leguisamo
  • 3. Objectives I. Educate YOUR Luxury Real Estate Audience – Facebook, LinkedIn, Twitter, YouTube, and Google+ – Focused Strategy and Action Plan – Metrics for Consistent Momentum II. Engage YOUR Connections (Includes 3 Case Studies) – Sphere of Influence and Position as a Leader in the Industry – Consistently Listen and Engage with Audience in Two- Way Conversations – Create and/or Share Value Added Content III. Grow YOUR Success – Outstanding Customer Experience © Brenda Leguisamo
  • 4. I. Educate YOUR Luxury Real Estate Audience Some of the Most Used Social Media Networks 1.6 billion total users 255 million monthly active users 1 billion+ active users 80% of traffic is from outside of USA Source: Facebook, Google and http://blog.digitalinsights.in/social-media-users-2014-stats-numbers/ 05205287.html © Brenda Leguisamo
  • 5. I. Educate YOUR Luxury Real Estate Audience (cont.) - Focused Strategy and Action Plan • Complete Profile “About” Section • Nourish and Grow Connections • Create and/or Share Value Added Content Aligned with a Marketing Plan, Company Culture & Authentic Voice © Brenda Leguisamo
  • 6. I. Educate YOUR Luxury Real Estate Audience (cont.) Metrics for Consistent Momentum – Identify Key Factors – Measure Social Media Networks – Analyze for Improved Results © Brenda Leguisamo
  • 7. II. Engage YOUR Connections – Sphere of Influence • Family • Friends • Past Clients • Real Estate Professionals – Position as a Leader in Your Focus Areas for Luxury Real Estate Sales © Brenda Leguisamo
  • 8. II. Engage YOUR Connections (cont.) – Consistently Listen and Engage with Audience in Two- Way Conversations – Share Value Added Content and Solutions – Manage and Exceed Customer Expectations – Do Not Spam on Both Your Profiles nor on Other Peoples Profiles Luxury Real Estate Sales Tips Events Trends Photos Videos Status Updates Tweets Lists Groups Pages Private Messages © Brenda Leguisamo
  • 9. II. Engage YOUR Connections (cont.) Case Study #1: • Photo of Open House Event • Results:  144 Likes  57 Comments  2 Shares  4 Sales Leads Online  12 Families Toured the Home After Seeing Open House Sign © Brenda Leguisamo
  • 10. II. Engage YOUR Connections (cont.) Case Study #2: • Event for Brokers Open House • Results:  25 Brokers RSVP’d  20 Brokers Toured Home  1 Offer  Video Testimonial from Social Media Coaching Realtor® Client  2 Sales Leads from Video © Brenda Leguisamo
  • 11. II. Engage YOUR Connections (cont.) Case Study #3: • Miami New Construction Show August 28 to 31 • Results: (Note: Event is in 2 days and only my results are displayed below. Event promoted by various local and worldwide professionals.)  43 RSVP’s (Buyers, Investors & Realtors®)  15 Sold Daily Event Tickets  3 Sales Leads © Brenda Leguisamo
  • 12. III. Grow YOUR Audience – Provide Outstanding Customer Experience • Think Out-Of-The-Box • Increase Audience Retention • Attract New People and Luxury Real Estate Sales Leads © Brenda Leguisamo
  • 13. III. Grow YOUR Audience (cont.) YOU © Brenda Leguisamo
  • 14. Thank YOU! Social Media for Luxury Real Estate Sales™ Presented by Brenda Leguisamo Miami Waterfront Realtor®, Social Media Speaker & Strategist Contact Brenda for Sales and Social Media Speaking Opportunities Tel: 786-262-5480 Email: brendahomes@kwrealty.com Website and Social Media to Stay Connected: www.brendahomes.kwrealty.com/about © Brenda Leguisamo

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