The trend is being driven by your customers … the Internet is THE place they go to find products & services and more importantly YOU! The Internet continues to grow in popularity among consumers searching for information about products & services … as preference for yellow pages and newspapers declines More and more, the Internet is where YOUR customers are
Small Business Continues to Move Online Small business is evolving from just being online to doing business online Increasingly, customers expect small businesses to respond quickly!
Search: From Hunted to Hunter – What’s Your GQ?
5.3 billion internet searches were performed in February 2006
Average web user performed 43.1 searches
Businesses of all sizes are expected to spend $5 billion dollars advertising on search engines
When your site is shown in both organic and paid results for a search, searchers click one of your listings more than 90 percent of the time
43% of search engine users are seeking local merchants to buy something offline
U.S. SBs are increasingly utilizing the Internet to facilitate supply chain practices and enhance customer service. 57% of PC SBs are purchasing more products and services online while 52% believe that using the Internet will help their business grow while strengthening their customer relationships.
The Internet is an integral part of business for the PC SB market. 44% of these business are willing to change their company’s business processes and policies in order to keep current with evolving Internet business practices .
53% surveyed have downloaded or listened to a podcast at least once, with 41% claiming to have listened to podcasts on more than one occasion
65% said they listen to podcasts for BOTH personal AND business interest
60% of respondents said info on business or technology topics currently delivered as traditional white papers or analyst reports would be more interesting as podcasts . And 55% of them would be more likely to consume white papers if they were delivered in this manner
27% said podcasts already influence work-related purchase decisions