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Black Enterprise Small Business Boot Camp Presented by:  Brent Leary, CRM Essentials
“ Social ”  challenges facing small businesses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales & Marketing Challenges  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lead Generation: Road to the Final Four ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pyramid Of Customer Loyalty
Technology Solutions to Business Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Acquisition Process Campaigns Leads Generates Converts into Opportunities Contacts Account Forecast Feeds Into Analyzed to determine success
Creating an effective web presence ,[object Object],[object Object],[object Object]
 
 
 
 
 
Creating an effective web presence ,[object Object],[object Object],[object Object]
 
 
 
 
 
Creating an effective web presence ,[object Object],[object Object],[object Object]
 
 
Creating an effective web presence ,[object Object],[object Object],[object Object]
 
 
Blogging + Podcasts + RSS = REACH! Blogging Podcasting RSS
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],Technology Solutions to Business Challenges
Web 2.0 - 21 st  Century Networking
 
 
 
 
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],Technology Solutions to Business Challenges
Small Business Continues to Move Online Small business is evolving from just being online to  doing business online .  Increasingly, consumers  expect  small businesses to respond  quickly!
Example of a Small Business Sales Cycle Marketing Collateral 10 %  Likelihood of winning Needs Analysis 20 %  Likelihood of winning Presentation 40 %  Likelihood of winning Proposal 60 %  Likelihood of winning Contract Submitted 80 %  Likelihood of winning Closed Lost Negotiation 90 %  Likelihood of winning Closed Won
 
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],Technology Solutions to Business Challenges
Podcasting: Only the Beginning…. ,[object Object],[object Object],[object Object],[object Object],Knowledgestorm survey of 3,900 B2B purchasers
 
 
 
New Tools of the Trade del.icio.us
[object Object],[object Object],[object Object],[object Object],[object Object],Technology Solutions to Business Challenges
High Level Challenges Are you having problems responding to customer requests? Are you losing to competitors? Are you closing  enough deals? Do email campaigns work for you? Having trouble finding  customer information quickly? Any issues sharing customer Information across  the company? Are your sales people always in the office? Lost any good customers lately? Is the sales pipeline full?
Web Presence ,[object Object],[object Object],[object Object]
Presence on the Web ,[object Object],[object Object],[object Object],[object Object]
Automate Everything ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],The Audacity of Content
[object Object],The Audacity of Content
Pyramid Of Customer Loyalty
[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object],For More Show Info: www.BusinessTechnologyRadio.com

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Be Small Business Boot Camp Update

  • 1. Black Enterprise Small Business Boot Camp Presented by: Brent Leary, CRM Essentials
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  • 7. Customer Acquisition Process Campaigns Leads Generates Converts into Opportunities Contacts Account Forecast Feeds Into Analyzed to determine success
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  • 26. Blogging + Podcasts + RSS = REACH! Blogging Podcasting RSS
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  • 30. Web 2.0 - 21 st Century Networking
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  • 39. Small Business Continues to Move Online Small business is evolving from just being online to doing business online . Increasingly, consumers expect small businesses to respond quickly!
  • 40. Example of a Small Business Sales Cycle Marketing Collateral 10 % Likelihood of winning Needs Analysis 20 % Likelihood of winning Presentation 40 % Likelihood of winning Proposal 60 % Likelihood of winning Contract Submitted 80 % Likelihood of winning Closed Lost Negotiation 90 % Likelihood of winning Closed Won
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  • 49. New Tools of the Trade del.icio.us
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  • 51. High Level Challenges Are you having problems responding to customer requests? Are you losing to competitors? Are you closing enough deals? Do email campaigns work for you? Having trouble finding customer information quickly? Any issues sharing customer Information across the company? Are your sales people always in the office? Lost any good customers lately? Is the sales pipeline full?
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