Barack Obama's Social Media Lesson to Small Businesses

Slide 1: Barack Obama’s Social Media Lesson to Small Businesses Presented by: Brent Leary, CRM Essentials

Slide 2: “People like doing business with people they like…

Slide 3: …and love doing business with people they trust!”

Slide 4: But how do you get people to like you when: • They don’t know you exist • They don’t live near you • You don’t have a big marketing budget

Slide 5: Sales & Marketing Challenges The Problem • Avg. Business has 7% awareness • 90%+ of market not ready to buy • Awareness = 6-7 touches per yr • 80% of new sales take 8-15 contacts to gain interest • Avg. salesperson abandons after 1-2 calls • 50% of all leads buy – in 6-18 months • Result – Huge numbers of missed opportunities * Source: Cargill Consulting Group, Inc., Griffin Consulting Group, Sales & Marketing Mgmt Magazine, Harvard Business Review, Dartnell Institute

Slide 6: Who can help us win friends and influence people in a Web 2.0 world?

Slide 7: Barack Obama: Yes We Can??? • A Black guy… • With a funny name… • And that notorious middle name… • Having serious pastor problems… • Wearing this outfit…. • Wants to be the next POTUS? SAY WHAT?

Slide 8: Barack Obama: He Did What??? • Raised over $250M… • From ordinary folks… • Donating small amounts… • Winning contests in Iowa, Montana, North Dakota, etc… • To beat the Clintons??? That’s Pretty Audacious?

Slide 9: How did he do it?

Slide 10: Barack Blogs…

Slide 13: Barack‘s on “He’s building a new Democratic infrastructure, infrastructure regimenting it under his brand, and enlisting new technologies and more sophisticated voter contacting techniques to turn it from a normal Get Out The Vote (GOTV) effort into a lasting movement.” movement. ZDNet May 2008

Slide 15: Barack‘s on YouTub

Slide 17: Barack‘s got widgets too!

Slide 20: Barack is even on

Slide 22: And Barack Podcasts…

Slide 25: Easy Things to Build Up Your GQ (Google Quotient) • Comment on popular industry blogs • Write reviews on Amazon, Epinions.com, etc. • Participate in conversation already taking place • Load content on sites like ScribD and Slideshare.net

Slide 28: “Dramatize your ideas”

Slide 29: New Tools of the Trade del.icio.us

Slide 30: “COLT 45… it does it every time” Create content that will make people Comment On and Link To it

Slide 31: Thank You! • Brent Leary • BLEARY@CRM-ESSENTIALS.COM • Blog – WWW.BRENTLEARY.COM For More Show Info: www.BusinessTechnologyRadio.com