Barack Obama's Social Media Lesson to Small Businesses

Barack Obama’s Social Media Lesson to Small Businesses Presented by: Brent Leary, CRM Essentials

“ People like doing business with people they like …

… and love doing business with people they trust!”

But how do you get people to like you when:
They don’t know you exist
They don’t live near you
You don’t have a big marketing budget

Sales & Marketing Challenges
The Problem
Avg. Business has 7% awareness
90%+ of market not ready to buy
Awareness = 6-7 touches per yr
80% of new sales take 8-15 contacts to gain interest
Avg. salesperson abandons after 1-2 calls
50% of all leads buy – in 6-18 months
Result
Huge numbers of missed opportunities
* Source: Cargill Consulting Group, Inc., Griffin Consulting Group, Sales & Marketing Mgmt Magazine, Harvard Business Review, Dartnell Institute

Who can help us win friends and influence people in a Web 2.0 world?

Barack Obama: Yes We Can???
A Black guy…
With a funny name…
And that notorious middle name…
Having serious pastor problems …
Wearing this outfit….
Wants to be the next POTUS ?
SAY WHAT?

Barack Obama: He Did What???
Raised over $250M …
From ordinary folks…
Donating small amounts…
Winning contests in Iowa,
Montana, North Dakota , etc…
To beat the Clintons???
That’s Pretty Audacious?

How did he do it?

Barack Blogs…

Barack‘s on
“ He’s building a new Democratic infrastructure , regimenting it under his brand, and enlisting new technologies and more sophisticated voter contacting techniques to turn it from a normal Get Out The Vote (GOTV) effort into a lasting movement. ” ZDNet May 2008

Barack‘s on YouTub

Barack‘s got widgets too!

Barack is even on

And Barack Podcasts…

Easy Things to Build Up Your GQ (Google Quotient)
Comment on popular industry blogs
Write reviews on Amazon, Epinions.com, etc.
Participate in conversation already taking place
Load content on sites like ScribD and Slideshare.net

“ Dramatize your ideas”

New Tools of the Trade del.icio.us

“ COLT 45… it does it every time”
Create content that will make people C omment O n and L ink T o it

Thank You!
Brent Leary
[email_address]
Blog
WWW.BRENTLEARY.COM
For More Show Info: www.BusinessTechnologyRadio.com

http://barack20.com	104
http://www.barack20.com	92
http://crm2.typepad.com	55
http://cuadernosblogosfericos.blogspot.com	44
http://blog.web2marketer.com	42
http://www.slideshare.net	30
http://www.bnext.com.tw	29
http://www.sortedsites.info	27
http://lsdev.biz	24
http://www.socialmediamagazine.com	20
http://coltpr.wordpress.com	9
http://chanroeun.wordpress.com	9
http://socialmarketingspain.wordpress.com	7
http://blog.kryptonite.co.nz	2
http://feeds.feedburner.com	2
http://www.emoticon.es	2
http://mykongossa.ning.com	2
http://widgets.clearspring.com	2
http://student.kuleuven.be	2
http://hinsdaletech.wikispaces.com	2
http://www.twiddla.com	2
http://demo.lamscommunity.org	1
http://webcache.googleusercontent.com	1
http://www.prometheo.be	1
http://theamazingaffiliate.com	1
http://realnetworking.blogspot.com	1
http://www.blogger.com	1
http://angelsanchezcaceres.blogspot.com	1
http://www.sortedsites.com	1

Barack Obama's Social Media Lesson to Small Businesses

by Brent Leary on Jun 25, 2008

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Barack Obama’s Social Media Lesson to Small Businesses — Presentation Transcript