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SEO Workshop (Blazin Multimedia)



Blazin Multimedia's presentation slides for the SBDC (SEO & Local Search Seminar). Includes tips and tricks on how to optimize your site to rank organically via SEO and locally via Google Places.

Blazin Multimedia's presentation slides for the SBDC (SEO & Local Search Seminar). Includes tips and tricks on how to optimize your site to rank organically via SEO and locally via Google Places.



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SEO Workshop (Blazin Multimedia) Presentation Transcript

  • 1. Company Dominate Your Local Market withLOGO SEO & Google Places www.BlazinMultimedia.com
  • 2. How Search Engines WorkBlazin MultimediaCompany name • Bots & Spiders Crawl and Index Content • Parses Data, Recalculates & Reorganizes Constantly • Bots & Spiders Use An Algorithm to Determine Relevancy • Algorithm is mathematical formula used to Determine how much more relevant one site is over another • More Inbound Links The More Relevant • The More Authoritative The Source The More Powerful the Link • The More Relevant the Link Source The More Powerful • Google Page Rank • Domain Age & Reputation
  • 3. On- Page Optimization OverviewBlazin MultimediaCompany name MOST IMPORTANT ELEMENTS • Title Tags • Header Tags • Meta Tags • Keyword Density • Alt Tags • Image Filename Optimization • W3C Compliancy (Accessibility) • Download Times • Code to Text Ratio • SEO Friendly URL’s • Internal Linking
  • 4. Title Tags <title>Blazin MultimediaCompany name • #1 Most Important Factor in Determining Relevancy • Must Be Keyword Rich • Use Your Keywords Early & Often • Keyword Prominence (How Early They Appear) • Keyword Proximity (How Close) • Target 1 to 2 Keywords (Stemmed 2nd Keyword) • Must Be Sales Oriented • Limited to 65 Characters (12% CTR reduction when ellipses display)
  • 5. Header Tags <h1><h2><h3>Blazin MultimediaCompany name • The #2 Most Important Relevancy Indicator For the Spiders • Header Tags Are Used for Formatting of Section Titles • (3) kinds of Header Tags H1, H2, H3 • Most Important header tag is the H1 Tag • Should Be Used Once if Possible • If Forced to Use Multiple Times Do Not Confuse the Spiders • Should Be As Close to the opening body tag <body> • Header Tags Can Look Ugly (Manipulate with CSS) • H2 & H3 Tags Carry Less Weight and Usually Aren’t Worth Manipulation • Use Image Titles To Assist With Sculpting The Relevancy
  • 6. Header Tag ExampleBlazin MultimediaCompany name
  • 7. Meta Keyword TagsBlazin MultimediaCompany name • Helps Spiders & Bots More Accurately Determine What Your Website is About • Google Uses it Less than Others • Recommend Using No More Than 5-8 Meta Keywords • Be Careful About Exposing Your Targeted Terms to Competitors • Google Does Not Like To See Keywords Used in your Meta Keyword Tags that are Not Used in the Body of your Page.
  • 8. Meta Description TagsBlazin MultimediaCompany name • Has Little to No Effect on SEO Ranks • Should Be Sales Oriented • Should Be No Longer than 150 Characters • You Must Have A Unique Meta Description on Every Page
  • 9. Keyword DensityBlazin MultimediaCompany name • The more times keywords used on page the more relevant • Too much can hurt you • Related Terms are Now Being Considered • Optimal keyword density is roughly 3-6% • Tools to Show You Keyword Density www.SEOChat.com
  • 10. Internal LinkingBlazin MultimediaCompany name • The #1 Easiest Way To Build incoming links • Use of Keyword Rich Anchor Text Is Key • Only Point One Link Per Page Back To Others • Don’t Over Do It & Mix Your Anchor Text Up • Homepage Carries The Most Link Juice • Link Juice and Page Rank Sculpting Techniques • Reduce The Number of Outgoing Links From Homepage • Use Links In Body of Page Content Rather than Footer • 1st Link Priority • Google Gives More Weight to One Way Links Than Reciprocal Links. So Strategically Plan Out Internal Linking
  • 11. Code to Text Ratio & Loading TimesBlazin MultimediaCompany name • Spiders & Bots are Programmed to Conserve Resources. • It Will Only Endure A Certain Amount of Extraneous Code Before it Terminates • The Spiders Return More Frequently to Sites With Light Code • Loading Times Are Factored Heavily into your sites Scorecard on both SEO and PPC • Fast Web Hosting Servers are a Must • Try to Keep Page Size Below 2mb max • We recommend a minimum text to code percentage of 20% • Free Tool To Check Your Code to Text Ratio www.SEOChat.com • Free Tool to Test Your Sites Downloading Speed www.BrowserMob.com
  • 12. Importance of Landing PagesBlazin MultimediaCompany name • Bounce Rates Are Factored into Google’s Judgement of Relevancy and Quality • The More Back Button Triggers The Faster Your Site Will Fall. • Content Must Be Highly Relevant and Targeted To The Visitor • Telling More of a Complete Story On Each Page is Paramount • Giving Users Outside Resources To Explore is Rewarded • www.LandingPageDesignKings.com
  • 13. Duplicate Content PenaltiesBlazin MultimediaCompany name Top 3 Ways Duplicate Content Occurs • 1.) Canonicalization – both the www and non-www versions point to your site • 2.) Web Dev’s usage of /index.html or /index.php • 3.) Printer Friendly Pages How To Correct These Issues 1.) Adjust your .htaccess file & set it Webmaster Tools 2.) Use 301 redirects to point the /index files back to the root 3.) Use Robots.txt file to block the spiders from indexing printer friendly pages
  • 14. Other On-Page FactorsBlazin MultimediaCompany name • SEO Friendly URL’s • Bullets, Bolding & List Power • Image Filename Optimization • Alt Tag Optimization • XML Sitemaps • Extensive Redirection • Domain Registration Length • Directory Listings (Yahoo, DMOZ & Wikipedia) • Robots.txt File
  • 15. Most Common On-Page MistakesBlazin MultimediaCompany name • Company Name in Title Tag • Title Tag Keyword Stuffing • Non Sales Oriented Title Tag (Decreases CTR) • Meta Keyword, Keyword Stuffing • No Internal Linking • Overuse of the Anchor Text “Home” • The Use of “click here” as anchor text • Canonicalization (www and non-www versions) • Low quality Landing Page
  • 16. Top 6 Recommended Free On-Page Optimization SEO ToolsBlazin MultimediaCompany name • Google Webmaster Tools • www.SEOChat.com (Code to Text Ratio Tool) • www.WebsiteGrader.com (Site Audit Report Card) • www.GoRank.com/seotools (Keyword Density Analyzer) • www.copyscape.com (Duplicate Content Checker) • www.BrowserMob.com (Speed Tester)
  • 17. CompanyLOGO Keyword Research www.BlazinMultimedia.com
  • 18. Keyword ToolsBlazin MultimediaCompany name • Google keyword tool • Meta tags of competitors • Websites of competitors • Google Related Searches • Google Insights
  • 19. Google Keyword ToolBlazin MultimediaCompany name
  • 20. Google InsightsBlazin MultimediaCompany name
  • 21. Google Insights #2Blazin MultimediaCompany name
  • 22. Related SearchesBlazin MultimediaCompany name
  • 23. CompanyLOGO Competitive Research www.BlazinMultimedia.com
  • 24. Top 6 Things We’re Looking ForBlazin MultimediaCompany name How To Access Your Competition • How Many Competitors • Strength of Competition • Age of Domain • How Many Incoming Links • How Well Optimized Their Page Is (Keyword in domain, title, meta and header tags?) • How Much Content They Have
  • 25. Google Advanced OperatorsBlazin MultimediaCompany name Advanced Operators for Competitor Strength Assessment • Quotation mark queries (# of competitors) • intitle:”my keyword” (how strong?) • inurl:”my keyword” (how strong?)
  • 26. How Many Competitors (Exact Srch)Blazin MultimediaCompany name
  • 27. Strength of CompetitionBlazin MultimediaCompany name
  • 28. Whois.net (Domain Age)Blazin MultimediaCompany name
  • 29. Archive.org (Wayback Machine)Blazin MultimediaCompany name Landing Page & Sales Offer Research
  • 30. CompanyLOGO Link Building www.BlazinMultimedia.com
  • 31. Link BuildingBlazin MultimediaCompany name Where do you get links? • Social Bookmarking • Social Blog Pages (squidoo, wordpress, hubpages, wetpages) • Forums • Blog Comments • Directories • Link Bait (games, comedy, themes) • Article Directories (ezinearticles, articlebase etc.) • Press Releases (PRWeb.com) • Guest Blogging
  • 32. CompanyLOGO Google Places www.BlazinMultimedia.com
  • 33. Google 7-BoxBlazin MultimediaCompany name
  • 34. Google Mixed ResultsBlazin MultimediaCompany name
  • 35. Google Places OverviewBlazin MultimediaCompany name The Most Important Factors for Ranking • Strong On-Page SEO is Key • Incoming Links • Content is King • Citations • Reviews • Optimized Places Page • Optimized Images • Optimized Videos
  • 36. Optimizing Your ListingBlazin MultimediaCompany name
  • 37. Videos & Additional DetailsBlazin MultimediaCompany name
  • 38. Photos (Keyword Optimized)Blazin MultimediaCompany name Keyword Rich Filenames and/or Flickr Geo-Tagged
  • 39. Reviews (How To Find Them)Blazin MultimediaCompany name
  • 40. Places To Get Reviews & CitationsBlazin MultimediaCompany name • Judy’s Book • Localeze • Kudzu • City Search • HotFrog • Local.com • Dexknows • Foursquare • Yellow Pages • Angie’s List • Yellow Book • Yelp.com • Yellow Bot • Brownbook.net • Merchant Circle • Superpages * Citations Are To Google Places What Links Are to SEO
  • 41. Citations Must Match ExactlyBlazin MultimediaCompany name
  • 42. Video CitationsBlazin MultimediaCompany name Remember to Geo-Tag
  • 43. Other Important DetailsBlazin MultimediaCompany name • Use full 200 word description with keywords and location text in them • Categories Selected should Legitimately Describe Your Business • Don’t Spam The Category List • Links from Other Sites in Same Geographic Location is Premo (Chamber of Commerce, Better Business Bureau, Local Papers etc..) • Build A Few Links to Google Places Pages • Build A Few Links to Citations Pages
  • 44. CompanyLOGO CONTACT INFO: Blazin Multimedia 732-926-9417 sbdc@blazinmedia.com www.BlazinMultimedia.com www.BlazinMultimedia.com