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Northwestern marketing strategy
 

Northwestern marketing strategy

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  • Laura Lake from About.com states “We can use social media to provide an identity to who we are and the products or services that we offer. We can create relationships using social media with people who might not otherwise know about our products or service or what our companies represent. Social media makes us "real" to consumers. If you want people to follow you don't just talk about the latest product news, but share your personality with them. We can use social media to associate ourselves with our peers that may be serving the same target” (Lake13).
  • The benefits for Northwestern Technologies to Use Social Media Marketing is that it is more flexible and adaptable, gets genuine responses, you get to question your audience at a moment’s notice, significantly less expensive, and recruit for in-person focus groups. There is a significant Power in conjunction with Social Media as it relates to Information technology (IT) Companies. For example, Small businesses use Social Media Marketing as a promotional technique for brand visibility. Businesses can use promotions, exclusives, and deals as an incentive to gain clientele. These promotions, exclusives, and deals can be in the form of a free drink or trinket.  Additionally, Social Media Marketing helped Barack Obama interface with users on Twitter and Facebook. Eventually, this form of marketing campaign helped him to reach viewers he would have never been able to reach. Additionally, he was able to provide the one on one attention to voters. Social Media has put Betty White on Saturday Night Live in 2010. For example, when Facebook users performed a virtual petition for Betty White to perform on Saturday Night Live it went viral. On July 8, 2010 Betty White performed on due to the mass virtual petition.
  • Social Media Markets gain in sales, exposure, brand visibility, and profits. Furthermore, they seen an increase in customer traffic.For example, more than half of marketers who have been using social media for at least 3 years report it has helped them improve sales. More than half who spend 11 or more hours per week find the same results and 62% of those who spend 40+ hours earn new business through their efforts.  Conversely, 57% of all marketers taking this survey report social media has not helped them improve sales. This may be because they lack tools to track sales (Exam13)”. “With as little as 6 or more hours per week, the vast majority of marketers (92%+) indicated their social media  efforts increased exposure for their businesses. Nearly all marketers (95%+) who've been employing social media marketing for two years or longer report it generates exposure for their businesses” (Exam13). The Social Media Examiner Report of 2013 quotes “Marketers who invest the most time in social media marketing gain the most business partnerships. Of those with 3 years or more of experience, 62%+ saw new partnerships. However, more than half of marketers who've invested at least 1 year in social media marketing also report that new partnerships were gained” (Exam13). More than half of those investing as little as 6 hours per week in social media were able to build new partnerships. Marketers selling to other businesses were more likely to achieve this benefit (58%) than those selling to consumers (51%).The Social Media Examiner Report of 2013 quotes “Nearly half of those who spend at least 6 hours per week or more on social media efforts saw a benefit of reduced marketing expenses” (Exam13).  Additionally, The Social Media Examiner speculated that “At least 62% of businesses with 10 or fewer employees agreed social media reduced marketing expenses, while only 38% of businesses with 1000 or more employees agreed” (Exam13). Furthermore, “A significant 78%+ of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing” (Exam13). Lastly, “Those who've been doing this for 2 years or more reported substantially better results (81%+ reported benefits) compared with those with less experience” (Exam13).
  • The Social Media Examiner Report of 2013 quotes “Nearly half of those who spend at least 6 hours per week or more on social media efforts saw a benefit of reduced marketing expenses” (Exam13). Additionally, The Social Media Examiner speculated that “At least 62% of businesses with 10 or fewer employees agreed social media reduced marketing expenses, while only 38% of businesses with 1000 or more employees agreed” (Exam13).Furthermore, “A significant 78%+ of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing” (Exam13). Lastly, “Those who've been doing this for 2 years or more reported substantially better results (81%+ reported benefits) compared with those with less experience” (Exam13).
  • Social media gives marketers a voice and provides the human interaction human crave in today's society. “Analysis indicates that a significant percentage of marketing’s impact is delivered through Social Voice – in the cases examined this ranged between 10% and 54% – suggesting that Social Voice is a key element of the consumer decision journey” (Lake13). She also states, “Social Voice helps bridge the distance between awareness, interest (driven by media), consideration, and, ultimately, sales” (Lake13).
  • MKH Marketing states “Analysis indicates that a significant percentage of marketing’s impact is delivered through Social Voice – in the cases examined this ranged between 10% and 54% – suggesting that Social Voice is a key element of the consumer decision journey” EWOM13). They continue by stating “Social Voice helps bridge the distance between awareness, interest (driven by media), consideration, and, ultimately, sales” (EWOM13).
  • Social Voice helps bridge the distance between awareness, interest (driven by media), consideration, and, ultimately, sales. Companies are tired of marketing lingo. Social media allows companies to be able to speak plainly to other companies. At a minimum B2B businesses should at least be involved in communities and social network where there customers already are. Explore the opportunity to reach out to key influencers in your target market and optimize your content and social media applications for syndication.
  • Enjoy!

Northwestern marketing strategy Northwestern marketing strategy Presentation Transcript

  • Recruit for in-person focus groups Significantly less expensive Question your audience at a moment’s notice Get genuine responses More flexible and adaptable the Reasons why
  • of Social Media Social Media Petition impacts the outcome of events. Getting that One on One to win an Election. Promotional Technique to promote Brand Visibility
  • Repeat The Process The Engagement Process Assess Constantly assess and Reasses. Productivity How it measures up PROCESS Compliment Complaint Other Issue
  • Improved sales more than half of marketers who have been using social media for at least 3 years report it has helped them improve sales Increased exposure Nearly all marketers (95%+) who've been employing social media marketing for two years or longer report it generates exposure for their businesses. Grew business partnerships more than half of marketers who've invested at least 1 year in social media marketing also report that new partnerships were gained Reduced marketing expenses Nearly half of those who spend at least 6 hours per week or more on social media efforts saw a benefit of reduced marketing expenses. Increased traffic 78%+ of participants found that increased traffic occurred with as little as 6 hours per week invested in social media marketing.
  • consumer research via social media It Works The Customer Make you visable to customers and putsa human behind the product Creates relationships with people who we would not have reached otherwise Role It puts a face on the the company
  • via Social Voice 1.EWOM Analysis indicates that a significant percentage of marketing’s impact is delivered through Social Voice
  • Effectiveness in Social Media Social media enables you to : • Share your expertise and knowledge • Tap into the wisdom of your consumers • Enables customers helping customers • Engages prospects through customer evangelism No Market Lingo • Companies are tired of the market lingo Key Influencers •Optimize your brand by comunicating with those who will promote your product Time is Money •The more time you invest the more money you can make
  • PROCESS Works Cited MarketShare/ KellerFay Group. Quantifying the Role of Social Voice in Marketing Effectiveness. 25 October 2012. 7pages. Accessed: 24 July 2013. http://marketshare.com/images/documents/white- papers/marketshare_kellerfay_socialvoice-executivesummary.pdf Stelzner, Michael. 2013 Social Media Marketing Industry Report (2013) 43 pages. Http://www.socialmediaexaminer.com/SocialMediaMarketingIndustry Report2013.pdf Lake, Laura. Social media gives marketers a voice and provides the human interaction human crave in today's society. 2013. 1 page. http://marketing.about.com/od/strategytutorials/a/socialmediamktg.ht m Wikipedia. Social media marketing. 2010. 1 page. Accessed: 21 July 2013. http://en.wikipedia.org/wiki/Social_media_marketing Mkhmarketing. Consumer as Chief Marketing Officer. 2013. http://mkhmarketing.wordpress.com/2013/02/11/consumer-as-chief- marketing-officer/