Driving Business with Mobile Apps

All About Mobile Apps What is a Smart Phone A miniature computer that has phone capability Access to direct or WiFi internet Camera, keyboard/touch screen, etc. Where Did They Come From (A History of the Smart Phone)

What is a Smart Phone

A miniature computer that has phone capability

Access to direct or WiFi internet

Camera, keyboard/touch screen, etc.

Where Did They Come From

(A History of the Smart Phone)

All About Smart Phones How Many Are There? Over 1 Billion cell phones sold annually worldwide 160 Million Smart Phones Smart Phones make up 28% of US market and growing

How Many Are There?

Over 1 Billion cell phones sold annually worldwide

160 Million Smart Phones

Smart Phones make up 28% of US market and growing

Kings of “Mobile Apps” iPhone vs. Blackberry iPhone Dominant app provider iTunes app store opened 11/2007 65,000 apps in the store (mostly games) 1+ billion downloads (70-80% of apps are either 99 cents or free) 910 “Medical” apps Blackberry Blackberry is more business-centric AppWorld store opened 10/2008 Limited “Health & Wellness” apps (75 currently in store)

iPhone

Dominant app provider

iTunes app store opened 11/2007

65,000 apps in the store (mostly games)

1+ billion downloads (70-80% of apps are either 99 cents or free)

910 “Medical” apps

Blackberry

Blackberry is more business-centric

AppWorld store opened 10/2008

Limited “Health & Wellness” apps (75 currently in store)

Healthcare App Sampler Davis’s Drug Guide (Blackberry & iPhone $49.99 Subscription) Includes generic and trade drug names Therapeutic drug classes Natural/herbal products Dose calculations Lab values Drug interactions IV administration

Davis’s Drug Guide (Blackberry & iPhone $49.99 Subscription)

Includes generic and trade drug names

Therapeutic drug classes

Natural/herbal products

Dose calculations

Lab values

Drug interactions

IV administration

Healthcare App Sampler Nursing Central (Blackberry & iPhone $149) Complete mobile solution for nursing with detailed info written by and for nurses on. App includes: Disease information Tests & procedure summaries Database of 5,000 drugs 60,000 term dictionary terms Delivers favorite nursing journals directly to handheld.

Nursing Central (Blackberry & iPhone $149)

Complete mobile solution for nursing with detailed info written by and for nurses on. App includes:

Disease information

Tests & procedure summaries

Database of 5,000 drugs

60,000 term dictionary terms

Delivers favorite nursing journals

directly to handheld.

Healthcare App Sampler ePocrates (Blackberry & iPhone Free - $159 Subscription) RxPro($ 99.00) and Essentials ($159.00) cover alternative medicines, OTC drugs, plus disease and infection and diagnostic/lab test results. Information on 3,300+ Dosage information, Adverse reactions, Pricing Product photos

ePocrates (Blackberry & iPhone Free - $159 Subscription)

RxPro($ 99.00) and Essentials ($159.00) cover alternative medicines, OTC drugs, plus disease and infection and diagnostic/lab test results.

Information on 3,300+

Dosage information,

Adverse reactions,

Pricing

Product photos

Healthcare App Sampler ECG Guide (Blackberry & iPhone $5.99) ECG interpretation from a Cardiology perspective. Provides up-to-date guideline based content of 200+ high resolution examples of common and uncommon ECG results.

Blausen Human Atlas App 2.0 Which is the most effective patient education tool?

Blausen Human Atlas App 2.0

Blausen iPhone App & Hospital Marketing

Cross Platform Application

Blausen iPhone App & Hospital Marketing

Hospital Sub-Branding

Blausen iPhone App & Hospital Marketing

Blausen iPhone App & Hospital Marketing

Multiple Languages

Blausen iPhone App & Hospital Marketing

Educational Efficiency

Blausen iPhone App & Hospital Marketing