Google Analytics Segmentation Visualization Customization, GA Event - San Francisco 2011

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Stop analyzing your data on an aggregate level. Learn how to take it to the next level with Google Analytics advanced segmentation visualization customization.

Stop analyzing your data on an aggregate level. Learn how to take it to the next level with Google Analytics advanced segmentation visualization customization.

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  • 1. Custom VariablesTake your analysis to the next levelCustom Variables in GA are name-value pair tags that you can use to refine GA trackingand segment your trafficAsync Syntax:!_gaq.push([_setCustomVar, slot_index, name, value, opt_scope]); A few use-cases: • Track logged-in users and what they do on your site in comparison to anonymous users. • Track visitors that have signed up for your newsletter across multiple sessions to see how their behavior compares to everyone else. • Hook into Google Website Optimizer or other A/B and multi-variate testing tools to perform deeper conversion analysis on tested changes. • Increment a variable for each transaction and track behavior of first transaction versus multiple transactions completed. !
  • 2. Segmentation Its easy to create segments... "Analyzing data in aggregate is a crime" - Avinash Kaushik (2008) "
  • 3. Segmentation Its easy to create segments... #
  • 4. Segmentation Its easy to create segments... $
  • 5. Segmentation Its easy to create segments... %
  • 6. Segmentation Its easy to create segments... &
  • 7. Segmentation Its easy to create segments...
  • 8. Segmentation Why Segment? “Donʼt just log into [GA] and go on a fishing expedition...” - Avinash Kaushik Acquisition Behavior Outcome How are your efforts to acquire traffic Are visitors doing what you want What are people doing on your site? performing? them to do?Examples • Acquisition: Social media traffic Tip: Mix and match these and segment the inverse. • Behavior: Count of visits > 4 • Outcome: Visits with an average order value > $120Result: Actionable Insight Source: Avinash Kaushik - www.kaushik.net (
  • 9. Introducing a feature released a week ago: Flow Visualization Available for Google Analytics Standard & Premium )*
  • 10. Flow Visualization3 Types of Flow Visualization Reports " Goal Flow " Visits Flow " Navigation Flow ))
  • 11. Goal Flow Visualization )!
  • 12. Visits Flow )"
  • 13. Navigation Flow )#
  • 14. Navigation Flow )$
  • 15. Navigation Flow )%
  • 16. Flow Visualization Use Case )&
  • 17. Joe ChristopherDirector of AnalyticsEmail: joe@blastam.comTwitter: @joechristopher )