Overview                   Analytics Premium A digital analytics platform with enterprise-size features Extra Processing P...
Extra Processing Power                         "
Lifted Data Limits What is it?   • Google Analytics Standard Data Collection Limit: 10 million hits per month   • Google A...
Data Freshness What is it?  • A dedicated processing pipeline for Premium clients  • Get data within 4 hours guaranteed - ...
Unsampled Reports What is it?  • Google Analytics Standard: Custom report queries with more than 500k visits are sampled  ...
Advanced Analysis                    &
Custom Variables - Up to 50 What is it?  • Name-Value Pair Tags that you can use to refine GA tracking and segment your tr...
Attribution Modeling Can’t wait to hear from Bill Kee...                                       (
Joe ChristopherDirector of AnalyticsEmail: joe@blastam.comTwitter: @joechristopher                           )*
Google Analytics Premium Overview - GA Event, San Francisco 2011
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Google Analytics Premium Overview - GA Event, San Francisco 2011

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What is Google Analytics Premium? Who is it for? Get these questions answered. Review the Google Analytics Premium Overview presentation from our Google Analytics Event held in San Francisco, October 2011.

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Google Analytics Premium Overview - GA Event, San Francisco 2011

  1. 1. Overview Analytics Premium A digital analytics platform with enterprise-size features Extra Processing Power Advanced Analysis Service Level Agreement Dedicated Support !
  2. 2. Extra Processing Power "
  3. 3. Lifted Data Limits What is it? • Google Analytics Standard Data Collection Limit: 10 million hits per month • Google Analytics Premium Data Collection Limit: 1 billion hits per month Why is it important? • You need to collect and have access to ALL of your data Who is it valuable for? • For companies with sites that get more than 10 million hits per month #
  4. 4. Data Freshness What is it? • A dedicated processing pipeline for Premium clients • Get data within 4 hours guaranteed - typically within 2 hours or less Why is it important? • Make more informed decisions more quickly Who is it valuable for? • For companies that need to react quickly to marketing initiatives $
  5. 5. Unsampled Reports What is it? • Google Analytics Standard: Custom report queries with more than 500k visits are sampled • Google Analytics Premium: Unsampled & unaggregated downloads of up to 1 million rows Why is it important? • Sampled data is not always as accurate as you need your data to be - you want confidence • Get ALL of your data out of GA and into your backend data processing systems or other analysis tools Who is it valuable for? • For companies that value complete data - that’s everyone, right? !"#$%&($"&#)&(*$&+,(-.&/01.22+,#3)4#235*%3#1,"6 %
  6. 6. Advanced Analysis &
  7. 7. Custom Variables - Up to 50 What is it? • Name-Value Pair Tags that you can use to refine GA tracking and segment your traffic • Google Analytics Standard: 5 Custom Variables • Google Analytics Premium: 50 Custom Variables Why is it important? • Increase the depth of data that can be collected • Enhance the capabilities of segmentation Who is it valuable for? • For companies that need clear insight into business opportunities • Sites with unique attributes that need to be tracked !"#$%&($"&#)&(*$&+,(-.&/01.22+,#3)4#235789:
  8. 8. Attribution Modeling Can’t wait to hear from Bill Kee... (
  9. 9. Joe ChristopherDirector of AnalyticsEmail: joe@blastam.comTwitter: @joechristopher )*
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