More than just technology: Enterprise 2.0

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This is the presentation I gave at XPLOR 2009 in St. Petersburg, FL

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More than just technology: Enterprise 2.0

  1. 1. More than just technology: ENTERPRISE 2.0 Presented by: Bob Larrivee Director and Industry Advisor AIIM
  2. 2. About AIIM  International - Members in 146 countries  Independent - Unbiased and vendor neutral  Implementation Focused - Processes, not just technology  Industry Intermediary - users, suppliers, consultants, analysts, and the channel  www.aiim.org  www.informationzen.org
  3. 3. What is Enterprise 2.0?  Most organizations look at Enterprise 2.0 as the application of Web 2.0 to the enterprise, next generation of Enterprise Content Management technology, or as technology that enables people to collaborate and/or form online communities. Source: 2008 AIIM Market IQ Report on Enterprise 2.0  “A system of web-based technologies that provide rapid and agile collaboration, information sharing, emergence and integration capabilities in the extended enterprise” Source: AIIM
  4. 4. Enterprise 2.0 Technologies  Blogs  Wikis  Really Simple Syndication (RSS)  Podcasting  Social Bookmarking  Mashups Source: redfin.com (commercial offering, mashup of MLS data with Microsoft virtual earth, local databases on schools, etc.)
  5. 5. Is Enterprise 2.0 Important?  44% indicate Enterprise 2.0 technologies are imperative or significant for their organizations  74% have little to no understanding of what it is  Technology, change  Many are incorporating RSS, wikis and blogs to improve collaboration and innovation Source: 2008 AIIM Market IQ Report on Enterprise 2.0 (441)
  6. 6. Market Drivers Behind Business Trends Technology Trends E Business n Intelligence t e r Knowledge p Management Business r Business Web 2.0 Intelligence i Intelligence s Innovation e Management 2 . User Source: AIIM Market Intelligence 0 Expectations © AIIM | All rights reserved 6 © AIIM | All rights reserved
  7. 7. Special Recognition
  8. 8. Web 2.0 and Enterprise 2.0  User Expectations Driven From the Commercial Web  Interfaces  Social computing  Callable software  Technically it’s a pure leverage play  …but Culturally a very different proposition © AIIM | All rights reserved 8 © AIIM | All rights reserved
  9. 9. Worker Models for Enterprise 2.0 Isolated Fully Engaged Islands of Me One-way Me Team Me Proactive Me Two-way Me Islands of We Extended Me 2.0 1.5 1.0 © AIIM | All rights reserved 9
  10. 10. Enterprise 2.0 Readiness  Culture  Propensity for success or failure Technology Culture  Measuring change management  (Business) Strategy  Putting the E in Enterprise 2.0  ROI fundamentals Strategy  Beyond a pilot  Competitive edge  Technology/Infrastructure  Aligned with and support goals and objectives  Bolsters culture  Changes culture 10 © AIIM | All rights reserved
  11. 11. What is Information Governance?  Accountability for organization’s information systems and assets  Good governance:  Enables the organization to respond to change and new opportunities  Helps foster information exchange with customers, partners and providers  Enables productivity improvements  Sustains good information management practices  Ensures compliance with regulations/legislation 11 © AIIM | All rights reserved
  12. 12. Governance Framework  A Sound Governance Framework includes: Policies Standards Processes Tools & People Audit Technology 12 © AIIM | All rights reserved
  13. 13. Core Concepts for Governance  Policy  Processes and standards for management of information  Management  Roles and responsibilities to enact and enforce governance  Organization  Groups and structures required to manage information 13 © AIIM | All rights reserved
  14. 14. Governance 2.0  A defining difference between Web 2.0 and Enterprise 2.0  What's the point of your implementation of Enterprise 2.0?  Who's driving it?  What's the fit into other systems?  Do specific tools/systems need their own specialized Governance? 14 © AIIM | All rights reserved
  15. 15. Basic Governance Structure  Enterprise-wide Governance  Localized Governance  Position as an Enabler not a Restriction  Start from Business Applications, NOT Tools 15 © AIIM | All rights reserved
  16. 16. Change Management  New Tools  New Rules and Processes  New Concepts of Sharing  Transition is Difficult 16 © AIIM | All rights reserved
  17. 17. User/Change Management Respect Vision Trust Motivation
  18. 18. Why is User/Change Management Important?  Potential User Impacts  Job definition/role/job security  Corporate culture change  Exposure  Time management  Enterprise 2.0 Can Change All Roles  Change can be threatening  Define & position positively, upfront  Trust & confidence at all levels is key 18 © AIIM | All rights reserved
  19. 19. Enabling vs Allowing Change  Management needs to foster changing of responsibilities  For both top-down and grass roots  Put your money (and time) where your mouth is  Allow time for existing job function while incorporating new responsibilities  Otherwise, likely to quot;starvequot; the initiative 19 © AIIM | All rights reserved
  20. 20. Managing Dissenters  Determine legitimacy of grievances  Is more training necessary?  Lack of confidence/awareness  Technology/security  Community  Incentives  Changing business model  Managing users and incentives is perpetual and cyclical (and critical) 20 © AIIM | All rights reserved
  21. 21. Conclusion Enterprise 2.0 changes the way we work and the tools we use to conduct business and communicate Internally and externally. Enterprise 2.0 is not just about technology, it is about people, process and change.
  22. 22. Thank you Bob Larrivee Director and Industry Advisor AIIM International blarrivee@aiim.org www.aiim.org www.nformationzen.org

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