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Blogging Zero to Hero
 

Blogging Zero to Hero

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Learn how to blog and be successful at it.

Learn how to blog and be successful at it.

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    Blogging Zero to Hero Blogging Zero to Hero Presentation Transcript

    • Be a Blogging Rock Star
      • Jason Blanton http://www.blantonio.us
    • Introduction
      • You can download this presentation and find links to all resources on my blog.
      • http://www.blantonio.us
      • Contact me at [email_address]
      • Or Twitter @blantonious
    • Choosing your Topic
      • Write about your passion
      • Write about something you want to learn
      • Write about what’s hot
      • Write about whatever you damn well please
      • Just be sure you write about something
      • There are no rules.
    • Host your own blog
      • Get to choose your blog platform WordPress is what I’ll cover.
      • More flexibility over a hosted blog.
      • Your not tied to a specific service.
      • The fun of building your own domain authority. 
      • Its cool to have your own domain.
    • Title and Domain
      • Picking your Title and Domain
      • Title will be easier than the Domain
      • http://www.nameboy.com uses keywords to make a domain name that is available
      • Register name: I use Dotster because of service and ease of use. Not the cheapest. http://www.dotster.com
    • Hosting and Blog Software
      • WordPress – Easy, Supported and FREE
      • Web host needs PHP and MySQL
      • I use Hostgator which also has Fantastico Hostgator will cost you $10 a month
      • Alternative Install: Wordpress.org “Famous Five minute Install”
      • Now your Domain, Hosting and WordPress install is complete.
    • Configure
      • Login to www.domain.com/wp-admin
      • Go through and get acquainted with administration area.
      • Chane permalinks from ?p=21 to post name or something more meaningful
      • Also should hold comments in moderation until approved. Helps with Spam.
      • Go through and make changes that suit your needs.
    • Blog Theme
      • Use a free theme in the beginning.
      • Hire someone on Scriptlance.com to tweak free theme if need be.
      • A custom theme will cost anywhere from $200 to about $1000.
      • FTP theme to wp-content/themes and activate in administration console.
    • Plugins
      • WordPress Plug-ins are apps that allow you to extend WordPress to do almost anything you can think of.
      • Plug-in directory can be found here: http://wordpress.org/extend/plugins/
      • Most plug-ins are free but there are a few that will cost you. Usually $50 - $100
      • FTP plugins to wp-content/plugins and activate them in Admin area.
    • Recommended Plug-ins
      • Askimet – Fights against comment spam
      • Share This – Allow readers to easily share on social media and bookmark sites
      • Feedburner Replacement – Replaces default RSS feed with FeedBurner RSS
      • Popularity contest – Lists your most popular posts in sidebar.
      • Subscribe to comments – Emails commenter any new comments.
    • Plug-ins cont.
      • Related Posts – Puts list of related posts under each post.
      • WP-Contact Form – Easily create a contact form for visitors to email you.
      • WordPress DataBase BackUp – Easily backup your WordPress Database.
      • All in one SEO Pack – Helps with Search Engine Optimization.
    • Writing
      • By far the most important part of Blogging.
      • Write in a conversational tone.
      • Write for People First and search engines second.
      • Choose your writing frequency and stick with it. Your readers will demand it.
      • Remember that your posts are the start or continuation of a conversation.
    • Writing cont.
      • Include links to other resources that you write about in your posts.
      • Proof read your posts and have someone else proof them if you can.
      • Be real, use your own voice.
    • Blogging Bascis
      • Read and subscribe to other blogs.
      • Comment on other blogs.
      • Set up Google News Alerts to keep up with what’s going on in your Niche.
      • Continue Learning as Blogging evolves.
    • Promotion
      • Once your blog is going its time to tell people about it.
      • Don’t spam, but tell your friends, family and social networks about your blog.
      • Ping other blogs by linking to them.
      • Make it easy for others to share your posts. (Share This Plug-in)
      • Post to your Facebook, MySpace and other social media networks.
    • Promotion Cont.
      • Have contests – Give something away as a reward to get people to do something.
      • Reward participation – Give your readers a link back for commenting or giving you a link.
      • Keep it compelling. Once you get a reader your goal is to keep them.
      • Thank your readers for commenting, linking, subscribing . . .
    • Still more promotion
      • Guest write for other blogs. The owners usually let you plug your own blog.
      • Trade links with other blogs in your niche.
      • Twitter about new posts.
      • Put your blogs url in the signature of all emails.
      • But most importantly write compelling content that people want to share.
    • A word on making money
      • The easiest way to make money blogging, is to get a job and blog while your on the clock. 
    • Resources
      • http://www.wordpress.org
      • http://www.feedburner.com
      • http://www.technorati.com
      • http://www.successforyourblog.com
      • http://www.problogger.net
      • http://www.copyblogger.com
    • Have Fun!
      • You can forget about the first 19 slides of this talk if you can’t have fun while your Blogging!
      • Thank you and I look forward to reading you in the Blogosphere.
      • [email_address]