Why I conduct this training Shushan Harutyunyan - journalism editor and media consultant specializing in multimedia reporting and social media. Worked as a journalist in mainstream media for six years including being an anchor at A1+ TV company, a reporter at hetq.am, a journalist blogger at 7or.am daily, an Editor in Chief at Sobesednik weekly, and an Editor at antarner.net environmental publication. Currently the Web Editor in Chief of Cosmopolitan Armenia. TEDx Yerevan speaker, the recipient of ―Na-Ne‖ women journalists’ award among others. Initiator of Armenian Students Information Network online campaign, ―One Woman-One World‖ photo project. Volunteer, org-team member in BarCamp Yerevan and in the School for Young Leaders. Internet enthusiast, blogger
What to expectSocial Media: why it mattersPractical toolsSocial Media in ActionPeace InnovationHope for a better future
A very #trending introduction The name Napoleon is of Italian origin. The meaning of Napoleon is "from naples, lion". It is also of Greek origin, where its meaning is "lion". Napoleon, is generally used as a boys name. It dropped out of the list of top 1000 most unique baby boy names in the world in 2011. Egypt’s Jamal Ibrahim has named his newborn daughter Facebook Jamal Ibrahim in 2011, a tribute to the central role the social network played in helping organize the demonstrations leading to Hosni Mubarak resigning from the presidency he’d held for 30 years. In 2011, Facebook was included in the list of top 1000 most unique baby girl names in the world. Source :Thinkbabynames.com
Media Revolution Time spent to reach 50 million audience Radio: 38 years TV: 13 years Internet: 4 years iPod: 3 years Facebook: 2 years Google+: 88 days Source: Socialnomics.net
A new WEB Web 1.0: Democratized access to information Web 2.0: Democratized participation
Seeing people as masses In the past… • People were struggling for liberalization which was the democratic right to know. • Information was obtainable only through media industries, which were intimately connected to “There are no masses, there are only state power. ways of seeing people as masses.” Raymond Williams (1921-1988) a writer and sociologist, UK.
The people formerly known as the audienceWe wish to inform media people of our existence, and of a shift inpower that goes with the platform shift you’ve all heard about Source: Jay RosenI, Huffingtonpost.com
The mass audience has been breaking up The writing readers. The viewers who picked up a camera. The formerly atomized listeners who with modest effort can connect with each other and gain the means to speak— to the world, as it were.
Social Media: definition Social media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals. "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.
Why Social Media Matters? After more than 40,000 responses to the survey, 74.6% said that Facebook was a major way in which they received news and information from NPR, and 72.3% said they ―expect‖ their friends to share links to interesting information and news stories with them online. News is not what mass media publishes. News is what your ―friends‖ share online.
Social Media Revolution
South Caucasus: Internet Usage & Social Media Internet Users Penetration Facebook (31-Dec-2011) (% Population) (31-Mar-2012) Armenia 1,396,550 47.1 % 282,700Azerbaijan 3,689,000 44.1 % 782,000 Georgia 1,300,000 28.3 % 907,620 Source: Internetworldstats.com
Practical Tools Blogs: Blogger, Drupal, ExpressionEngine, LiveJournal, Open Diary, TypePad, Vox, WordPress, Xanga, Dailybooth, FMyLife, Foursquare, Google Buzz, Identi.ca, Jaiku, Nasza-Klasa.pl, Plurk, Posterous, Qaiku, Tumblr, Twitter Location-based social networks: Facebook places, Foursquare, Geoloqi, Google Latitude, Gowalla, The Hotlist, Yelp, Inc. Social Bookmarking. (Del.icio.us, Blinklist, Simpy) Social News.(Digg, Chime.In, Newsvine, NowPublic, Propeller, Reddit) Social Networking. (ASmallWorld, Bebo, Chatter, Cyworld, Diaspora, Facebook, Google+, Hi5, Hyves, IRC, LinkedIn, Mixi, Netlog, Ning, Orkut, Plaxo, Tagged, Tuenti, XING,Yammer) Social Photo and Video Sharing. (YouTube, Flickr) Wikis.(PBworks, Wetpaint, Wikia, Wikidot, Wikimedia, Wikispaces, Wikinews) Livecasting: blip.tv, Justin.tv, Livestream, oovoo, OpenCU, Skype, Stickam, Ustream, YouTube Music and audio sharing: Bandcamp, ccMixter, Groove Shark, The Hype Machine, imeem, Last.fm, MySpace Music, Pandora Radio, ReverbNation.com, ShareTheMusic, Soundclick,SoundCloud, Spotify, Turntable.fm, 8tracks.com Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr, Webshots, Pinterest Presentation sharing: Prezi, scribd, SlideShare Video sharing: Dailymotion, Metacafe, Nico Nico Douga, Openfilm, sevenload, Viddler, Vimeo, YouTube
No one speaks for me, I speak for myself Freedom of speech – Internet liberalization Public right to know – Individuals participation Democracy was a right - Now it is an action
Empowered with Social Media tools: Arab Uprisings, 2011 ―Instead, that defining image is this: a young woman or a young man with a smartphone. Shes in the Medina in Tunis with a BlackBerry held aloft, taking a picture of a demonstration outside the prime ministers house. He is an angry Egyptian doctor in an aid station stooping to capture the image of a man with a head injury from missiles thrown by Mubaraks supporters. Or it is a Libyan in Benghazi running with his phone switched to a jerky video mode, surprised when the youth in front of him is shot through the head‖. The Guardian.
Occupy Wall Street, 2011 Facebook pages have popped up for major cities across the country. Twitter hashtags have been established for communication at general assemblies. Countless videos have been posted to YouTube, Vimeo and Livestream. We found some moving personal accounts of job loss and helplessness shared on the blog, "We are the 99 percent. Meetup groups have formed in 872 cities across the U.S., using the Occupy Together website as a central hub. We look forward to seeing the status updates, tweets, Instagrams...you get it.
Invisible Children – Kony 2012Released on March 5, 2012. The purpose is to promote the charitys "Stop Kony" movement to makeUgandan indicted war criminal and International Criminal Court fugitive Joseph Kony globally known in orderto have him arrested by December 2012, the time when the campaign expires.
The campaign has resulted in a resolution by the United States Senate and contributed to the decision to send troops by the African Union. Source: Kony2012.com
Peace Innovation #1. Tell you about Peace Dot #2. Invite you to create your own Peace Dot page #3. Help you learn more about peace innovation
Come Together – Facebook
Conflict Kitchen A take-out restaurant that only serves cuisine from countries with which the United States is in conflict. Each iteration of the project is augmented by events, performances, and discussions that seek to expand the engagement the public has with the culture, politics, and issues at stake within the focus country.
Peace ―in action‖ through social media "Lately, in the news, weve been hearing about a war coming -- a big one -- while we the common people are sitting and watching it come, like it has nothing to do with us. So three days ago, I posted a simple message on Facebook. To the Iranian people -- to all fathers, mothers, children, sisters and brothers -- we will never bomb your country. We love you. Within 24 hours, thousands of people shared the post on Facebook. Within 48 hours, the Iranian people started responding -- hundreds of messages telling the Israeli people, We love you back. Please help us to prevent this war by spreading this message." Source: Huffingtonpost.com
We Love You Iran & Israel
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