Personal Branding
Restarting the game :)

Shushan Harutyunyan
28.11.2013
What is personal branding
Personal
Positioning

Reputation
management

Personal branding is what
people talk about you
whe...
Why should be care about Personal
Branding?
People use to Google your names
People search your name in social networks
Wha...
How to create our Personal Brands?
Manage
your brand
(every day)

Define your
brand, be as
specific as possible.

Create
y...
Thank you
www.about.me/shushan
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Personal Branding

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Personal Branding

  1. 1. Personal Branding Restarting the game :) Shushan Harutyunyan 28.11.2013
  2. 2. What is personal branding Personal Positioning Reputation management Personal branding is what people talk about you when you are NOT in the room. Social Capital The term is thought to have been first used and discussed in a 1997 article by Tom Peters. Personal branding is the practice of people marketing themselves and their careers as brands.
  3. 3. Why should be care about Personal Branding? People use to Google your names People search your name in social networks What appears on web stays there forever The web has a problem with “memory” Online democracy is not “democratic”
  4. 4. How to create our Personal Brands? Manage your brand (every day) Define your brand, be as specific as possible. Create your profile Conduct a research, find your competitors Define your brand make up
  5. 5. Thank you www.about.me/shushan

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