Books are so last century
                                                   Scott McNulty
Monday, May 24, 2010
Why am I here?

      • eReader junkie


      • Wrote a book sold only in
        electronic form


      • Former Wharto...
A Brief eBook Timeline




Monday, May 24, 2010
Gutenberg Project   1971
Monday, May 24, 2010
Rocket eBook/
                           SoftBook    1998
Monday, May 24, 2010
Amazon buys
                        Mobipocket   2005
Monday, May 24, 2010
Sony Reader   2006
Monday, May 24, 2010
E-Ink

      • Low power


      • High contrast


      • Reflective




Monday, May 24, 2010
Kindle   2007
Monday, May 24, 2010
Kindle   2007
Monday, May 24, 2010
The Oprah Effect   2008
Monday, May 24, 2010
Kindle 2 & DX   2009
Monday, May 24, 2010
nook   2009
Monday, May 24, 2010
More Sony Readers   2009
Monday, May 24, 2010
iPad   2010
Monday, May 24, 2010
Kobo   2010
Monday, May 24, 2010
AZW (based on mobi)       ePub




                       Amazon         Everyone Else
Monday, May 24, 2010
Format Support


                       Platform ePub PDF Mobi AMZ   Text   Doc

                       Kindle     ✗ ✔ ✔  ...
ePub

      • Uses XHTML, XML, and CSS to create file


      • Supports DRM


      • Open, standard format




Monday, Ma...
DRM


                         Platform      Amazon   iTunes   Adobe DRM


                          Kindle        ✔      ...
Annotation

Monday, May 24, 2010
Highlights

Monday, May 24, 2010
Highlights per book

Monday, May 24, 2010
Cushing Academy   Library goes bookless


Monday, May 24, 2010
Student participants reduced the amount of paper
       they used to print course readings by almost 50
       percent. Ho...
“Much of my learning comes from a physical interaction with
       the text: bookmarks, highlights, page-tearing, sticky n...
Darden’s Kindle experiment is not
            quite over but the verdict is
            already in: Most Darden students
 ...
Find Me

      • Twitter: @blankbaby


      • Blog: http://
        blog.blankbaby.com


      • Google: Scott McNulty (I...
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Transcript of "Book as so last century"

  1. 1. Books are so last century Scott McNulty Monday, May 24, 2010
  2. 2. Why am I here? • eReader junkie • Wrote a book sold only in electronic form • Former Wharton Computing Employee • Will present for food Monday, May 24, 2010
  3. 3. A Brief eBook Timeline Monday, May 24, 2010
  4. 4. Gutenberg Project 1971 Monday, May 24, 2010
  5. 5. Rocket eBook/ SoftBook 1998 Monday, May 24, 2010
  6. 6. Amazon buys Mobipocket 2005 Monday, May 24, 2010
  7. 7. Sony Reader 2006 Monday, May 24, 2010
  8. 8. E-Ink • Low power • High contrast • Reflective Monday, May 24, 2010
  9. 9. Kindle 2007 Monday, May 24, 2010
  10. 10. Kindle 2007 Monday, May 24, 2010
  11. 11. The Oprah Effect 2008 Monday, May 24, 2010
  12. 12. Kindle 2 & DX 2009 Monday, May 24, 2010
  13. 13. nook 2009 Monday, May 24, 2010
  14. 14. More Sony Readers 2009 Monday, May 24, 2010
  15. 15. iPad 2010 Monday, May 24, 2010
  16. 16. Kobo 2010 Monday, May 24, 2010
  17. 17. AZW (based on mobi) ePub Amazon Everyone Else Monday, May 24, 2010
  18. 18. Format Support Platform ePub PDF Mobi AMZ Text Doc Kindle ✗ ✔ ✔ ✔ ✔ ✔* Sony ✔ ✔ ✗ ✗ ✔ ✔ iPad (iBooks) ✔ ✗ ✗ ✗ ✗ ✗ nook ✔ ✔ ✗ ✗ ✗ ✗ Kobo ✔ ✔ ✗ ✗ ✗ ✗ Monday, May 24, 2010
  19. 19. ePub • Uses XHTML, XML, and CSS to create file • Supports DRM • Open, standard format Monday, May 24, 2010
  20. 20. DRM Platform Amazon iTunes Adobe DRM Kindle ✔ ✗ ✗ Sony ✗ ✗ ✔ iPad (iBooks) ✗ ✔ ✗ nook ✗ ✗ ✔ Kobo ✗ ✗ ✔ Monday, May 24, 2010
  21. 21. Annotation Monday, May 24, 2010
  22. 22. Highlights Monday, May 24, 2010
  23. 23. Highlights per book Monday, May 24, 2010
  24. 24. Cushing Academy Library goes bookless Monday, May 24, 2010
  25. 25. Student participants reduced the amount of paper they used to print course readings by almost 50 percent. However, e-readers must be significantly improved to have the same value in a teaching environment as traditional paper texts, participants said. Princeton - http://bit.ly/princekindle Administration Monday, May 24, 2010
  26. 26. “Much of my learning comes from a physical interaction with the text: bookmarks, highlights, page-tearing, sticky notes and other marks representing the importance of certain passages — not to mention margin notes, where most of my paper ideas come from and interaction with the material occurs,” he explained. “All these things have been lost, and if not lost they’re too slow to keep up with my thinking, and the ‘features’ have been rendered useless.” Princeton - Students http://bit.ly/princestudent Monday, May 24, 2010
  27. 27. Darden’s Kindle experiment is not quite over but the verdict is already in: Most Darden students prefer not to use the electronic reading devices in the B-school classroom. Darden http://bit.ly/dardenkindle Monday, May 24, 2010
  28. 28. Find Me • Twitter: @blankbaby • Blog: http:// blog.blankbaby.com • Google: Scott McNulty (I’m the one that isn’t a church organist and who doesn’t make nature sound CDs). • Email: smcnulty@gmail.com Monday, May 24, 2010
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