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Segment 3 of 3
Modern Markering, Demystified.
From process to plan, and the pitfalls of uninformed decisions.
45min + 15min Q&A
Speaker: Bryan Landaburu, President, Fuze @fuze
Are you a lucky person? Do you have the one idea to save the world? If so, you may not need marketing. For the rest of the many merchants out there, Marketing is a critical element to business success. Most merchants launched their site with great intent, but few actually have a marketing plan to attract and retain customers. Even if you experienced some success out of the gate, without a consistent marketing effort, bringing new and repeat customers to your store will always have limited success. In this session we will boil down multi-channel marketing to its simplest core. There are countless trends and fads out there. More than buzz words, here we will explore traditional and new media concepts that combine both on and offline tactics, goal setting and ROI tracking. A conceptual framework will be discussed and a number of new tools will be reviewed in the form of 25 tools you simply must take a look at.
- Find 'em
- Get 'em there
- Make 'em comfortable
- Sell 'em something
- Get it to 'em fast
- Bring 'em back
- Get 'em to tell their friends
Email, PPC, microsites, blogs, landing pages, reputation management, reviews, tried & true methods and 25 tools worth a look (or reintroduction)
Visit http://ifuze.com/miva for a full overview