Getting Up To Speed With SEO - Social Media Day South Florida

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SEO optimization for your content offsite and onsite.

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Getting Up To Speed With SEO - Social Media Day South Florida

  1. 1. GETTING UP TO SPEED WITH SEO #SMDAYSFL Twitter: @blancastella Instagram: @micaminar
  2. 2. IBM Watson - Cognitive Computing http://www.ibm.com/smarterplanet/us/en/ibmwatson/what-is-watson.html
  3. 3. Can An UNLINKED Brand Mention Count As A link? searchenginewatch.com/sew/opinion/2412546/why-i-shall- no-longer-use-the-term-link-building
  4. 4. Google Knowledge Graph
  5. 5. In psychology and cognitive science, a schema (plural schemata orschemas) describes an organized pattern of thought or behavior that organizes categories of information and the relationships among them.
  6. 6. I
  7. 7. Rich Snippets
  8. 8. https://adwords.google.com/KeywordPlanner SEO- Keyword Ideas Free Tools
  9. 9. https://adwords.google.com/KeywordPlanner Google Keyword Planner
  10. 10. Keyword Eye http://www.keywordeye.com/basic/
  11. 11. Wordstream.com
  12. 12. Latent Semantic Indexing (LSI) - Lsigraph.com
  13. 13. Click to add text
  14. 14. Titles & Meta Description WordPress SEO by Yoast
  15. 15. SMO- Social Media Optimization Social Metrics Pro Plugin
  16. 16. Google Business Also Known As Google Plus Local Google.com/Business
  17. 17. 7 Pack For Google Plus Local
  18. 18. This is OFF SITE Views Different from Website views
  19. 19. Verified Google Business Listing
  20. 20. Rinse & Repeat • Yelp • Foursquare • Yellow Pages • Super Pages • Yahoo Local • Angies List • And many more....
  21. 21. Don't Snooze on The N.A.P. • Name • Address • Phone Number
  22. 22. Google Analytics (Website Google Webmaster Tools Google Insights Analyze Traffic Results
  23. 23. Google Webmaster Tools
  24. 24. Video Optimization • YouTube Is owned by Google • Second Largest Search Engine • Bounce rate decreases when embedded on website • Video views
  25. 25. http://skinandhairdoc.co m/hair- conditions/folliculitis- treatment/2791/
  26. 26. You Tube Video Manager • Tags • YouTube Suggested Tags • Location • Custom Thumbnail • Link to Website • Keyword in Title & description
  27. 27. Blanca Stella Mejia blanca@blancastella.com 305.710.1311 Twitter: @blancastella

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