TTFCM 2009 Overview


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TTFCM 2009 Overview

  1. 1. <ul><li>TrashTalkFCM is an award-winning experiential marketing agency, specializing in the delivery of nontraditional brand marketing solutions that resonate with brand stakeholders. We’ve built an expertise fostering meaningful relationships and emotional engagements between brands and their target consumers. </li></ul><ul><li>We’re a full-service shop, offering a comprehensive suite of services, so we’re able to “plug in” to your marketing mix wherever you need us. Whether you’re looking for that first creative spark, field-level execution of your own ideas, or turn-key marketing solutions, we’re here to help. </li></ul>WHAT IS TRASHTALKFCM?
  2. 2. <ul><li>We produce award-winning experiential campaigns. </li></ul><ul><li>It’s that simple. From initial intake, brand research and ideation, through planning, sourcing, production and reporting, we bring impactful and memorable nontraditional marketing programs to life. </li></ul>WE CREATE
  3. 3. <ul><li>We handle ALL the details. </li></ul><ul><li>With over 10 years experience in the development and execution of national campaigns, from street team programs to multi-market mobile tours and sampling programs, we know what it takes to deliver quality interactions along all touch points. Staffing, scheduling, permits, logistics, analytics… you name it, we do it. We stay up late so you don’t have to. </li></ul>WE ACTIVATE
  4. 4. <ul><li>A smile is worth a thousand impressions. </li></ul><ul><li>When it comes to experiential marketing , brand exposure has to have substance and significance. Interactive programs create meaningful points of contact that encourage dialog, bolster customer relationships and educate prospective consumers. Everything we do is derived from these principles. We ensure that your message stays in the hearts and minds of your audience. </li></ul>WE ENGAGE
  5. 5. <ul><li>Because the numbers are important too. </li></ul><ul><li>At the end of the day , it’s about ROI. That means measuring the efficacy of every campaign to ensure that you’re getting your money’s worth. We understand the importance of analytics and reporting, and we’re adept at integrating measurement tools into any campaign. When objective metrics are required, we work with independent, third-party research companies to ensure results are truly unbiased. </li></ul>WE MEASURE
  6. 6. <ul><li>Staffing: We staff our campaigns with only the most experienced, enthusiastic and professional field teams in the business. Given our extensive activation experience, we maintain an extensive database of qualified managers, staff members and brand ambassadors, who are available to us in most markets. </li></ul><ul><li>General Practices : All of our operations are planned, executed, managed and delivered internally, which means true accountability on our part and the absolute highest level of quality for your campaign. We have 10+ years of experience successfully executing complex, results-driven campaigns for clients nationwide, and we’re well known in the industry for our creativity, our ability to integrate across all media and our unparalleled attention to detail. </li></ul>HOW WE DO IT
  7. 7. <ul><li>Alternative media is the most engaging platform for out-of-home ad messaging. A properly executed alternative media program is informative and generates positive brand recognition. These programs should be used to support the complete marketing mix, and may be tailored to highlight other campaign elements. </li></ul><ul><li>TrashTalkFCM is an industry leader in the area of alternative and specialty media, with a large fleet of proprietary vehicles and unique displays, ready to activate in markets around the country. We go a step beyond out-of-home advertising to develop truly innovative executions that result in lasting memories, and long-term brand recall. </li></ul>ALTERNATIVE MEDIA
  8. 8. <ul><li>TTFCM partners with top agencies and brands to build impactful campaigns that resonate with the media. We understand the function of media relations within the marketing mix and we work with PR agencies to maximize exposure and build a presence in the public domain. From ideation to execution and analytics, we help our partner agencies to create the news and realize client goals. </li></ul>BIG IDEAS GENERATE BIG PRESS Campaign Development Logistics & Build Client Objectives & Approvals Production, Execution & Management Analytics & Recap PARTNER TTFCM
  9. 9. <ul><li>TrashTalkFCM partnered with Edelman Public Relations to produce a fully customized game show for eBay ( ). TTFCM transformed the “Good Morning America” studio in Times Square into a live game show set for “eBay’s Let’s Make a Daily Deal”. The game show combined elements from “The Price is Right” and “Let’s Make a Deal,” with contestants randomly selected from a 50-member studio audience to play a price-guessing game, for a chance to win diamond earrings, flat screen TVs, cameras and a 2009 Chevy Malibu Hybrid. Consumers in the area had a chance to play a mobile version of the game (via SMS or website), which ran outside the studio on the NASDAQ digital billboard in Times Square. </li></ul><ul><li>Edelman secured Mario Cantone of “Sex & the City” to ham it up as the show’s emcee and legendary “Let’s Make a Deal” host Monty Hall for a guest appearance. </li></ul><ul><li>TrashTalkFCM placed a team of 60 Brand Ambassadors throughout Manhattan dressed as “eBay Casting Agents”, to pre-promote the event and then drive traffic to the Times Square studio during the 3-day event. TTFCM also developed a system that allowed event participants to see themselves on the Times Square JumboTron, ensuring lasting memories and positive word of mouth. </li></ul>EXPERIENCE: EBAY
  11. 11. PRESS: EBAY
  12. 12. <ul><li>Jack Morton Worldwide hired TrashTalk to help promote the launch of Subway’s new “Fresh Fit” menu and create a live, experiential campaign that would gain national press, build buzz and connect with consumers who lead active lifestyles. The event kicked off with a huge event in Times Square, featuring LL Cool J, Jared and a crowd of 1000+. A press conference and exclusive access for key media allowed Subway/Jack Morton to maximize media exposure, garnering extensive coverage in top-tier national outlets. </li></ul><ul><li>In the spirit of good health and “Random Acts of Fitness”, TTFCM organized 150 Brand Ambassadors who hit the streets of NYC on Subway-branded TREK mountain bikes. When they spotted consumers performing “Random Acts of Fitness”, the BA’s would stop and give those consumers Subway Cash Cards worth $5. In total 250 bikes were given away on the spot! TTFCM also wrote a custom cheer for the teams to recite to help attract attention. </li></ul><ul><li>Results : Appearances and/or mentions on “Good Morning America”, “The Today Show”, “The Early Show”, “CW Morning”, as well as coverage in top print publications, blog networks and social media sites. In the weeks following the launch, SUBWAY® restaurants experienced a significant increase in both sales and traffic to stores nationwide. To date, this launch is one of the most successful for the brand. </li></ul>EXPERIENCE: SUBWAY
  14. 14. <ul><li>TrashTalkFCM partnered with Philips and their brand strategy firm , Davis & Partners to drive awareness and increase sales for the Philips Norelco Nivea Moisturizing Shaving System. TTFCM designed and fabricated a fully customized 44’ gooseneck trailer, complete with shaving stations, massage stations and flat screen monitors showcasing product. The trailer toured 14 cities over a 4-month period offering exposure for 5 days in each market. Markets included Atlanta, Austin, Boston, Chicago, Dallas, Los Angeles, Minneapolis, New York, Philadelphia, Phoenix, San Francisco, San Diego, Toronto and Washington, DC. Brand Ambassadors and Segway Intercept Teams invited consumers inside the trailer to “test-drive” the shavers, get a massage and learn more about the product. </li></ul><ul><li>Results: 16,489 people visited the trailer, with 65.83% of them testing the product (10,768 shaves). 20.94% of registrants opted in for re-contact and the tour generated a 9.4% increase in unaided awareness. </li></ul>EXPERIENCE: PHILIPS NORELCO
  15. 15. <ul><li>TrashTalkFCM partnered with Philips and their brand strategy firm , Davis & Partners, to introduce and educate consumers on Philips’ new Sonicare Flexcare electric toothbrush. TTFCM created pop-up “sink scenes”, which featured Brand Ambassadors or “brushers”, in brightly colored pajamas, actively “brushing” their teeth with Sonicare Flexcare toothbrushes, just as they would at home, as perplexed consumers gaped at the unusual sight. The sinks were complete with running water, faux marble countertops, cabinetry and vanity mirrors. Additional Brand Ambassadors, in branded Sonicare apparel, were stationed nearby to distribute collateral materials, provide product information and explain the pop-up “sink scenes” to curious onlookers. “Sink scenes” ran for 2 days in high traffic areas including Michigan Avenue in Chicago, Union Square in San Francisco, Love Park in Philadelphia, Pike Place Market in Seattle, City Center in Minneapolis and Downtown Dallas. </li></ul><ul><li>Results: Won a Bronze Addy Award and generated extensive local media & PR coverage. </li></ul>EXPERIENCE: PHILIPS SONICARE
  16. 16. <ul><li>Gold Addy </li></ul><ul><ul><li>Discovery Channel: Shark Week </li></ul></ul><ul><ul><li>Coca-Cola: Full Throttle Launch </li></ul></ul><ul><li>Silver Addy </li></ul><ul><ul><li>Discovery Channel: Shark Week </li></ul></ul><ul><ul><li>Fedex Cup: NYC Golf </li></ul></ul><ul><li>Bronze Addy </li></ul><ul><ul><li>Sonicare: Pop-up Brushers </li></ul></ul><ul><ul><li>Philips Norelco/Nivea: Pop-Up Shavers </li></ul></ul><ul><ul><li>Ikea: Vehicle Wraps </li></ul></ul><ul><li>Reggie Award </li></ul><ul><ul><li>Starbucks: Red Cup </li></ul></ul><ul><li>OBIE Award </li></ul><ul><ul><li>Starbucks: Red Cup </li></ul></ul><ul><ul><li>HBO: Six Feet Under </li></ul></ul><ul><li>Global Marketer Diamond Award </li></ul><ul><ul><li>All Small & Mighty: Laundry Bus </li></ul></ul><ul><li>Yahoo! Big Idea Chair Award </li></ul><ul><ul><li>Starbucks: Red Cup </li></ul></ul><ul><li>One Show Pencil Winner </li></ul><ul><ul><li>Starbucks: Red Cup </li></ul></ul>WE’RE PRETTY GOOD AT WHAT WE DO
  17. 17. CONTACT US NY Office  / (212) 381-9500 For more information please contact us at: SF Office  / (415) 839-0057 [email_address]