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The State Of Blogging
 

The State Of Blogging

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    The State Of Blogging The State Of Blogging Presentation Transcript

    • The State of Blogging And How It Will Help You Make the Most of Your Summer Vacation By Blake S. Rutherford Director of Public Commnications Stone Ward
    • The State of Blogging
      • 94.1 million US blog readers
      • 22.6 million US bloggers
      • Technorati State of the Blogosphere 2008
    • The State of Blogging
      • Blogs: 77.7 million unique visitors in the US
      • Facebook: 41.0 million | MySpace 75.1 million
      • Total internet audience 188.9 million
      • In March 2009, the average Internet user spent 75 + hours online
    • The State of Blogging
      • 40% of the time people spend online is on pages created by users
        • Blogs, social networks, etc.
    • The State of Blogging
      • What is the blogosphere?
        • Collective community of all blogs
      • What’s ahead?
        • As the Blogosphere grows in size and influence, the lines between what is a blog and what is a mainstream media site become less clear.
        • Larger blogs are taking on more characteristics of mainstream sites and mainstream sites are incorporating styles and formats from the Blogosphere.
        • 95% of the top 100 US newspapers have reporter blogs
    • The State of Blogging
      • Time spent on blogs and social networks is growing three times faster than the overall Internet rate.
      • Nielsen Online, March 2009, http://www.nielsen-online.com/
    • The State of Blogging
      • What impact is the Blogosphere having on us?
        • Four in five bloggers post brand or product reviews, with 37% posting them frequently. 90% of bloggers say they post about the brands, music, movies and books that they love (or hate).
        • Company information or gossip and everyday retail experiences are fodder for the majority of bloggers.
        • Companies are already reaching out to bloggers. One-third of bloggers have been approached to be brand advocates.
    • Who Are These Bloggers?
      • 57% - Male, 43% - Female
      • 42% - Ages 18-34, 58% - Age 35+
      • 26% are single
      • 56% are employed
      • Avg. blogging tenure: 35 months
      • Median annual investment: $80.00
      • Media annual revenue: $200.00
      • 52% of blogs have advertising
      • Average monthly unique visitors: 18,000
    • Why Blog?
      • A 21 st century way to share experiences
      • The information can be shared easily and effectively
      • It’s inexpensive
      • It’s fun
      • With an Internet connection you can blog from anywhere, even on your mobile device.
      • It’s a way to self-publish without filters
    • Where Do I Begin?
      • Idea
        • What’s my blog going to be about?
      • Commitment
        • Users look for updates. A stagnant blog will die in the Blogosphere.
      • Platform
        • Wordpress, Blogger, Typepad
    • Blake’s Think Tank
      • http://www.blakesthinktank.com
    • It’s About More Than Blogging