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The State Of Blogging
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The State Of Blogging


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  • 1. The State of Blogging And How It Will Help You Make the Most of Your Summer Vacation By Blake S. Rutherford Director of Public Commnications Stone Ward
  • 2. The State of Blogging
    • 94.1 million US blog readers
    • 22.6 million US bloggers
    • Technorati State of the Blogosphere 2008
  • 3. The State of Blogging
    • Blogs: 77.7 million unique visitors in the US
    • Facebook: 41.0 million | MySpace 75.1 million
    • Total internet audience 188.9 million
    • In March 2009, the average Internet user spent 75 + hours online
  • 4. The State of Blogging
    • 40% of the time people spend online is on pages created by users
      • Blogs, social networks, etc.
  • 5. The State of Blogging
    • What is the blogosphere?
      • Collective community of all blogs
    • What’s ahead?
      • As the Blogosphere grows in size and influence, the lines between what is a blog and what is a mainstream media site become less clear.
      • Larger blogs are taking on more characteristics of mainstream sites and mainstream sites are incorporating styles and formats from the Blogosphere.
      • 95% of the top 100 US newspapers have reporter blogs
  • 6. The State of Blogging
    • Time spent on blogs and social networks is growing three times faster than the overall Internet rate.
    • Nielsen Online, March 2009,
  • 7. The State of Blogging
    • What impact is the Blogosphere having on us?
      • Four in five bloggers post brand or product reviews, with 37% posting them frequently. 90% of bloggers say they post about the brands, music, movies and books that they love (or hate).
      • Company information or gossip and everyday retail experiences are fodder for the majority of bloggers.
      • Companies are already reaching out to bloggers. One-third of bloggers have been approached to be brand advocates.
  • 8. Who Are These Bloggers?
    • 57% - Male, 43% - Female
    • 42% - Ages 18-34, 58% - Age 35+
    • 26% are single
    • 56% are employed
    • Avg. blogging tenure: 35 months
    • Median annual investment: $80.00
    • Media annual revenue: $200.00
    • 52% of blogs have advertising
    • Average monthly unique visitors: 18,000
  • 9. Why Blog?
    • A 21 st century way to share experiences
    • The information can be shared easily and effectively
    • It’s inexpensive
    • It’s fun
    • With an Internet connection you can blog from anywhere, even on your mobile device.
    • It’s a way to self-publish without filters
  • 10. Where Do I Begin?
    • Idea
      • What’s my blog going to be about?
    • Commitment
      • Users look for updates. A stagnant blog will die in the Blogosphere.
    • Platform
      • Wordpress, Blogger, Typepad
  • 11. Blake’s Think Tank
  • 12. It’s About More Than Blogging