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pepsi co

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slide 2
talks about the basic story line of pepsi co
-it was founded by a man called caleb bradham
who started the company a Pesi-cola
it later merged with fritto lay to form Pepsi co

slides 4-5
an introduction to PepsiCo

slide 6
mergers and acquisitions of pepsi co

slide 8
talks about competition

slide 9-10
in the late 1800s the cola wars had officialy begun
in 1975 the wars reaches a whole new level as pepsi starts the blind taste test results of which hampered sales of coca-cola
in the 1980s pepsi started making their own mistakes and high profile errors through their bran ambassadors which included MJ, David Bowie and Madonna
in 1990s syringes were found in cans of pepsi which ruined their image in the public eye, coke capitalized on this.
in 2000 pepsi shifted their focus to health products and hence bought Quaker oats,
by this time coke was number one and Pepsi number 2
in the late 2000s pepsico decided to fight back an their campaign "summer time is pepsi time" proved to be disastrous for them as the showed more of coke in thier ads
in 2011 pepsi officially lost second place to diet cola

slide 11-12
PepsicCo and its rivals market share

slide 14
speaks about various marketing strategies of pepsi

slide 15
CSR initiatives by Pepsi

slide 16
sources

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pepsi co pepsi co Presentation Transcript

  • PepsiCo
  • Story of PepsiCo Caleb Bradham 1880s 1903
  • Introduction • Fortune 500, American MNC. (NYSE:PEP) • Purchase, New York. • Second largest manufacture of soft drinks in the world. • Variety of carbonated and not carbonated beverages, as well as snacks and other foods.
  • • Key international markets include Argentina, brazil, china, India, Mexico, Philippines, Saudi Arabia, Spain, Thailand an the UK. • In the 1970s and 80’s PepsiCo bought restaurant chains such as pizza hut, taco bell and kfc. (Tricon Global Restaurants in 1997). • PepsiCo has 22 billion‐dollar brands that each generate over $1 billion in annual global sales revenue, including • Gatorade, Tropicana, Pepsi Max, Mountain Dew, Sierra Mist, Aquafina, Miranda, Quaker, Lay’s, Walkers, Tostitos
  • Mergers and acquisitions Frito-Lay (1965) • 59% of the U.S. snack chip industry. • The Frito Lay delivers a wide variety foods in around 160 countries and territories. Tropicana(1998) • Tropicana available in 63 countries. Quaker Oats Company (2001) • Expanded PepsiCo portfolio with a wide range of healthy food choices. • Gatorade
  • Competition • Coca cola • D.r Pepper Snapple Group • Kraft foods
  • The cola wars
  • 1800s 1975 1980’s 1990’s 2000’s2011
  • FINANCE. • PepsiCo shares are traded principally on the New York Stock. • Listed on the Amsterdam, Chicago, Swiss and Tokyo stock exchanges. • PepsiCo has consistently paid cash dividends since the corporation was founded. • There are more than 53 million shareholders of Pepsico company.
  • Marketing • The blind test (1975) • Pepsi stuff (1996) • Sponsorships (NFL, NHL, IPL)
  • CSR • Replenishing Water • PepsiCo Solid Waste Management Programme • Partnership With Farmers • Healthy Kids
  • sources • http://csrworld.net/pepsico%E2%80%93corporate-social- responsibility.asp • http://www.pepsico.com/Purpose.html • http://www.businessinsider.com/how-pepsi-lost-cola-war- against-coke-2012-5?op=1
  • Thank You Presented by- Blake Gonsalves Roll no-1314 Class- MBA3