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Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
Creating Augmented Reality That Is Useful To The Consumer
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Creating Augmented Reality That Is Useful To The Consumer

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Blake Callens' presentation from the Augmented Reality Los Angeles meetup on how Augmented Reality developers can create applications that are beyond the gimmick.

Blake Callens' presentation from the Augmented Reality Los Angeles meetup on how Augmented Reality developers can create applications that are beyond the gimmick.

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  • Augmented Reality projects I’ve worked on
    Paper doll
    Motion capture
    Facebook connect
  • Motion capture game
    Facebook connect
    Bring friends in game
  • FLARToolkit and Papervision3D manager for Flex
    Create fully interactive AR quickly and easily
    Marker as a mouse
    Source on website
  • Subjective Term
  • Some things just don’t need to be in AR.
    Tariq Krim, here, is 2,614 miles away.
  • Shikiness
    Hyperlocation
  • iPew
    Doesn’t matter where the user is
    Entertaining, maybe?
  • Cookie cutter approach.
    Certain circumstances (Put A Spell, Lego)
    Affects public opinion
  • Open APIs
    Large databases
  • Context to the user
  • Full game
    Knows when to use traditional GUI
  • Modernized world
    Adobe’s numbers for Dec 2009
    Installation process
    Flash = good to go
  • Major advantage
    Yogurt3D = still no GPU
  • Open source on the way
  • Straight up advantage for now
  • Change UI, make updates
  • Commercial version of ARtisan
    Optimized motion capture
  • Modify AR on the other end
    Educational and medical
  • Don’t go overboard
  • Transcript

    • 1. Creating Augmented Reality That Is Useful to the Consumer Blake Callens
    • 2. About Me Blake Callens Senior Software Engineer, Zugara ARLA Organizer Personal Blog: onezerothrice.com Twitter + AIM: blakecallens Email: blake@onezerothrice.com
    • 3. Augmented Reality Projects WSS and Fashionista
    • 4. Augmented Reality Projects Cannonballz
    • 5. Augmented Reality Projects ARtisan
    • 6. What Is Meant By “Useful” AR ✦ Practical purpose ✦ Better than traditional GUI ✦ Not a tech demo ✦ Reusable ✦ Not a less featured copy
    • 7. Examples of Impractical AR Mobile, location AR where geo-tagging doesn't serve an everyday purpose.
    • 8. Examples of Impractical AR Mobile, location AR that uses solely GPS, compass, and accelerometer input.
    • 9. Examples of Impractical AR Layered animation with little or no feedback based on user position and orientation.
    • 10. Examples of Impractical AR 3D models placed in a webcam with little or no interactivity and with no deeper goal for the user.
    • 11. Examples of Useful AR Mobile location AR drawing from a large database with customization features.
    • 12. Examples of Useful AR True AR applications that provide an engaging, persistent experience for the user.
    • 13. Examples of Useful AR True AR applications that provide an engaging, persistent experience for the user.
    • 14. Essential Things to Understand About Augmented Reality ✦ Major interface shift ✦ Converging the real and digital ✦ Infant tech != impractical ✦ Flash is the way to go for web AR
    • 15. Browser AR Platform Penetration Rates
    • 16. What Other Platforms Have Going For Them ✦ GPU graphics processing Yogurt3D
    • 17. What Other Platforms Have Going For Them ✦ Markerless detection Vampire Academy AR by Ogmento
    • 18. What Other Platforms Have Going For Them ✦ Face tracking We Are Autobots by Total Immersion
    • 19. Making Augmented Reality Rich Internet Applications ✦ Official RIA Libraries and REST ✦ Many other open source libraries ✦ Vibrant developer community ✦ The cost of making changes
    • 20. Zugara Technologies ZugAR and ZugMO
    • 21. Zugara Technologies ZugSTAR
    • 22. Zugara Technologies Zugara Body Recognition (aka ZugMO 2.0)
    • 23. MoCap and Body Recognition The Often Overlooked Asset ✦ Potential of the mechanism ✦ “Terminator Vision” ✦ Surprisingly, rare in use ✦ Bringing the user in
    • 24. In Summation: Stop Building Gimmicky AR! Stop Building Gimmicky AR! ✦ Which side are you on? ✦ Damaging to the industry ✦ The potential of AR
    • 25. Questions?

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