Creating Augmented Reality That Is Useful To The Consumer

Creating Augmented Reality That Is Useful to the Consumer Blake Callens

About Me Blake Callens Senior Software Engineer, Zugara ARLA Organizer Personal Blog: onezerothrice.com Twitter + AIM: blakecallens Email: blake@onezerothrice.com

Augmented Reality Projects WSS and Fashionista

Augmented Reality Projects Cannonballz

Augmented Reality Projects ARtisan

What Is Meant By “Useful” AR
Practical purpose
Better than traditional GUI
Not a tech demo
Reusable
Not a less featured copy

Examples of Impractical AR Mobile, location AR where geo-tagging doesn't serve an everyday purpose.

Examples of Impractical AR Mobile, location AR that uses solely GPS, compass, and accelerometer input.

Examples of Impractical AR Layered animation with little or no feedback based on user position and orientation.

Examples of Impractical AR 3D models placed in a webcam with little or no interactivity and with no deeper goal for the user.

Examples of Useful AR Mobile location AR drawing from a large database with customization features.

Examples of Useful AR True AR applications that provide an engaging, persistent experience for the user.

Essential Things to Understand About Augmented Reality
Major interface shift
Converging the real and digital
Infant tech != impractical
Flash is the way to go for web AR

Browser AR Platform Penetration Rates

What Other Platforms Have Going For Them
GPU graphics processing
Yogurt3D

Markerless detection
Vampire Academy AR by Ogmento

Face tracking
We Are Autobots by Total Immersion

Making Augmented Reality Rich Internet Applications
Official RIA Libraries and REST
Many other open source libraries
Vibrant developer community
The cost of making changes

Zugara Technologies ZugAR and ZugMO

Zugara Technologies ZugSTAR

Zugara Technologies Zugara Body Recognition (aka ZugMO 2.0)

MoCap and Body Recognition The Often Overlooked Asset
Potential of the mechanism
“ Terminator Vision”
Surprisingly, rare in use
Bringing the user in

In Summation: Stop Building Gimmicky AR! Stop Building Gimmicky AR!
Which side are you on?
Damaging to the industry
The potential of AR

Questions?

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Creating Augmented Reality That Is Useful To The Consumer

by Blake Callens on Jan 25, 2010

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Creating Augmented Reality That Is Useful To The Consumer — Presentation Transcript