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AR/UX<br />Best Practices for Augmented Reality User Experiences<br />
Blake Callens<br />Senior Software Engineer | Zugara<br />Twitter: @blakecallens<br />Personal Blog: onezerothrice.com<br ...
Not Just Tech Demo, but a Fully Functioning ecommerce Application<br />First...<br /><ul><li>Product To Market
Motion Capture Interface
Flash Solution (No Proprietary Plugin)
To Integrate Social Networking
Truly Markerless Solution
Video Conferencing Prototype
To Have No Backend Integration</li></li></ul><li>AR is a tool for achieving a goal,not the goal itself<br />
B2B = ARB2C = UX<br />
What AR TECH is Exclusive?<br />
UX is the only legitimate value propositionin B2C AR today<br />
UX IS Overlooked in many, if not most Major AR Apps<br />
TOP LEVEL PITFALLS<br />
Assuming that AR makes your program more appealing to consumers<br />
Plugins ORSTEPS TO VALIDATE<br />
Promotional videos that don’t match the user’s true experience<br />
Shoehorning someone’s specialized solution into your Platform<br />
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AR/UX - Best Practices for Augmented Reality User Experiences

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Presentation on the state of AR UX for ARE 2011

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Transcript of "AR/UX - Best Practices for Augmented Reality User Experiences"

  1. 1. AR/UX<br />Best Practices for Augmented Reality User Experiences<br />
  2. 2. Blake Callens<br />Senior Software Engineer | Zugara<br />Twitter: @blakecallens<br />Personal Blog: onezerothrice.com<br />Zugara Blog: weareorganizedchaos.com<br />
  3. 3. Not Just Tech Demo, but a Fully Functioning ecommerce Application<br />First...<br /><ul><li>Product To Market
  4. 4. Motion Capture Interface
  5. 5. Flash Solution (No Proprietary Plugin)
  6. 6. To Integrate Social Networking
  7. 7. Truly Markerless Solution
  8. 8. Video Conferencing Prototype
  9. 9. To Have No Backend Integration</li></li></ul><li>AR is a tool for achieving a goal,not the goal itself<br />
  10. 10. B2B = ARB2C = UX<br />
  11. 11. What AR TECH is Exclusive?<br />
  12. 12. UX is the only legitimate value propositionin B2C AR today<br />
  13. 13. UX IS Overlooked in many, if not most Major AR Apps<br />
  14. 14. TOP LEVEL PITFALLS<br />
  15. 15. Assuming that AR makes your program more appealing to consumers<br />
  16. 16. Plugins ORSTEPS TO VALIDATE<br />
  17. 17. Promotional videos that don’t match the user’s true experience<br />
  18. 18. Shoehorning someone’s specialized solution into your Platform<br />
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24. APPLICATION LEVEL NECESsITIES<br />
  25. 25. Understand that people use programs for a reason<br />“Am I presenting this in a manner that is accessible to my user base?”<br />“Am I being too techno-centric in my design of this application?”<br />“Is my love for this technology keeping me from having an objective opinion on this application?”<br />
  26. 26. Explain everything to the user<br />Tooltips<br />Tutorial Video<br />FAQ<br />Help Wiki<br />
  27. 27. UNDERSTAND THEPROFITABLE DEMOGRAPHIC<br />
  28. 28. Blake Callens<br />Senior Software Engineer | Zugara<br />Twitter: @blakecallens<br />Personal Blog: onezerothrice.com<br />Zugara Blog: weareorganizedchaos.com<br />
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