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ARUX - Best Practices for Augmented Reality User Experiences
ARUX - Best Practices for Augmented Reality User Experiences
ARUX - Best Practices for Augmented Reality User Experiences
ARUX - Best Practices for Augmented Reality User Experiences
ARUX - Best Practices for Augmented Reality User Experiences
ARUX - Best Practices for Augmented Reality User Experiences
ARUX - Best Practices for Augmented Reality User Experiences
ARUX - Best Practices for Augmented Reality User Experiences
ARUX - Best Practices for Augmented Reality User Experiences
ARUX - Best Practices for Augmented Reality User Experiences
ARUX - Best Practices for Augmented Reality User Experiences
ARUX - Best Practices for Augmented Reality User Experiences
ARUX - Best Practices for Augmented Reality User Experiences
ARUX - Best Practices for Augmented Reality User Experiences
ARUX - Best Practices for Augmented Reality User Experiences
ARUX - Best Practices for Augmented Reality User Experiences
ARUX - Best Practices for Augmented Reality User Experiences
ARUX - Best Practices for Augmented Reality User Experiences
ARUX - Best Practices for Augmented Reality User Experiences
ARUX - Best Practices for Augmented Reality User Experiences
ARUX - Best Practices for Augmented Reality User Experiences
ARUX - Best Practices for Augmented Reality User Experiences
ARUX - Best Practices for Augmented Reality User Experiences
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ARUX - Best Practices for Augmented Reality User Experiences

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Transcript

  • 1. AR/UX
    Best Practices for Augmented Reality User Experiences
  • 2. Blake Callens
    Senior Software Engineer | Zugara
    Twitter: @blakecallens
    Personal Blog: onezerothrice.com
    Zugara Blog: weareorganizedchaos.com
  • 3. Not Just Tech Demo, but a Fully Functioning ecommerce Application
    First...
    • Product To Market
    • 4. Motion Capture Interface
    • 5. Flash Solution (No Proprietary Plugin)
    • 6. To Integrate Social Networking
    • 7. Truly Markerless Solution
    • 8. Video Conferencing Prototype
    • 9. To Have No Backend Integration
  • AR is a tool for achieving a goal,not the goal itself
  • 10. B2B = ARB2C = UX
  • 11. What AR TECH is Exclusive?
  • 12. UX is the only legitimate value propositionin B2C AR today
  • 13. UX IS Overlooked in many, if not most Major AR Apps
  • 14. TOP LEVEL PITFALLS
  • 15. Assuming that AR makes your program more appealing to consumers
  • 16. Plugins ORSTEPS TO VALIDATE
  • 17. Promotional videos that don’t match the user’s true experience
  • 18. Shoehorning someone’s specialized solution into your Platform
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. APPLICATION LEVEL NECESsITIES
  • 25. Understand that people use programs for a reason
    “Am I presenting this in a manner that is accessible to my user base?”
    “Am I being too techno-centric in my design of this application?”
    “Is my love for this technology keeping me from having an objective opinion on this application?”
  • 26. Explain everything to the user
    Tooltips
    Tutorial Video
    FAQ
    Help Wiki
  • 27. UNDERSTAND THEPROFITABLE DEMOGRAPHIC
  • 28. Blake Callens
    Senior Software Engineer | Zugara
    Twitter: @blakecallens
    Personal Blog: onezerothrice.com
    Zugara Blog: weareorganizedchaos.com

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