Sca typography matters_02

  • 411 views
Uploaded on

 

More in: Education , Design , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
411
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
2

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. ART DIRECTION TYPOGRAPHY MATTERS Craft SchoolThursday, 12 April 2012
  • 2. Typography is not a scienceThursday, 12 April 2012
  • 3. ART DIRECTION You must begin to fall in love with TypographyThursday, 12 April 2012
  • 4. TYPOGRAPHY THE BASICS Craft SchoolThursday, 12 April 2012
  • 5. THE BASICSThursday, 12 April 2012
  • 6. TYPOGRAPHY - TERMINOLOGY TYPES OF TYPE Serif Sans-Serif Transitional Old Style Modern Egyptian Italics Craft SchoolThursday, 12 April 2012
  • 7. TYPOGRAPHY - TERMINOLOGY TYPES OF FORMATTING Tracking, Letter-spacing, Kerning Leading Craft SchoolThursday, 12 April 2012
  • 8. TYPOGRAPHY THE 4 GOLDEN RULESThursday, 12 April 2012
  • 9. TYPOGRAPHY What’s the point (size)? What are you trying to say?Thursday, 12 April 2012
  • 10. Thursday, 12 April 2012
  • 11. Thursday, 12 April 2012
  • 12. TYPOGRAPHY Why Weight? Pushy or Passive?Thursday, 12 April 2012
  • 13. Thursday, 12 April 2012
  • 14. Thursday, 12 April 2012
  • 15. TYPOGRAPHY Who’s your type? Know your audienceThursday, 12 April 2012
  • 16. Thursday, 12 April 2012
  • 17. TYPOGRAPHY What’s the conTEXT? Where will it be used and seen?Thursday, 12 April 2012
  • 18. Thursday, 12 April 2012
  • 19. TYPOGRAPHY GUESS THE BRAND NEVER STOP LOOKING AND STORINGThursday, 12 April 2012
  • 20. Thursday, 12 April 2012
  • 21. Thursday, 12 April 2012
  • 22. Thursday, 12 April 2012
  • 23. Thursday, 12 April 2012
  • 24. Thursday, 12 April 2012
  • 25. Thursday, 12 April 2012
  • 26. Thursday, 12 April 2012
  • 27. Thursday, 12 April 2012
  • 28. Thursday, 12 April 2012
  • 29. Thursday, 12 April 2012
  • 30. Thursday, 12 April 2012
  • 31. Thursday, 12 April 2012
  • 32. Thursday, 12 April 2012
  • 33. Thursday, 12 April 2012
  • 34. Thursday, 12 April 2012
  • 35. Thursday, 12 April 2012
  • 36. Thursday, 12 April 2012
  • 37. Thursday, 12 April 2012
  • 38. Thursday, 12 April 2012
  • 39. Thursday, 12 April 2012
  • 40. TYPOGRAPHY WHAT IF? It could’ve been....Thursday, 12 April 2012
  • 41. Thursday, 12 April 2012
  • 42. Thursday, 12 April 2012
  • 43. Thursday, 12 April 2012
  • 44. Thursday, 12 April 2012
  • 45. Thursday, 12 April 2012
  • 46. Thursday, 12 April 2012
  • 47. Thursday, 12 April 2012
  • 48. Thursday, 12 April 2012
  • 49. TYPOGRAPHY A BIT OF FUN Craft SchoolThursday, 12 April 2012
  • 50. http://www.youtube.com/watch?v=m6djQHeqMwQThursday, 12 April 2012
  • 51. 10 MIN EXERCISE 1. Choose a typeface that reflects your personality I am Helvetica 2. Type out this statement on an A4 sheet of Bold paper: because I I am ‘Insert Typeface name’ because I am ‘insert am boring description here’ and anal... 3. Print out and bring to the frontThursday, 12 April 2012
  • 52. THANK YOUThursday, 12 April 2012