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ART DIRECTION                          TYPOGRAPHY MATTERS                                 Craft SchoolThursday, 12 April 2...
Typography is not a scienceThursday, 12 April 2012
ART DIRECTION                          You must begin to fall in love with TypographyThursday, 12 April 2012
TYPOGRAPHY                          THE BASICS                             Craft SchoolThursday, 12 April 2012
THE BASICSThursday, 12 April 2012
TYPOGRAPHY - TERMINOLOGY                              TYPES OF TYPE                                      Serif            ...
TYPOGRAPHY - TERMINOLOGY                            TYPES OF FORMATTING                          Tracking, Letter-spacing,...
TYPOGRAPHY                          THE 4 GOLDEN RULESThursday, 12 April 2012
TYPOGRAPHY                          What’s the point (size)?                                What are you trying to say?Thu...
Thursday, 12 April 2012
Thursday, 12 April 2012
TYPOGRAPHY                          Why Weight?                            Pushy or Passive?Thursday, 12 April 2012
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TYPOGRAPHY                          Who’s your type?                              Know your audienceThursday, 12 April 2012
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TYPOGRAPHY                          What’s the conTEXT?                              Where will it be used and seen?Thursd...
Thursday, 12 April 2012
TYPOGRAPHY                          GUESS THE BRAND                           NEVER STOP LOOKING AND STORINGThursday, 12 A...
Thursday, 12 April 2012
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TYPOGRAPHY                          WHAT IF?                           It could’ve been....Thursday, 12 April 2012
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TYPOGRAPHY                          A BIT OF FUN                              Craft SchoolThursday, 12 April 2012
http://www.youtube.com/watch?v=m6djQHeqMwQThursday, 12 April 2012
10 MIN EXERCISE         1. Choose a typeface that reflects your         personality                                        ...
THANK YOUThursday, 12 April 2012
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Sca typography matters_02

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Transcript of "Sca typography matters_02"

  1. 1. ART DIRECTION TYPOGRAPHY MATTERS Craft SchoolThursday, 12 April 2012
  2. 2. Typography is not a scienceThursday, 12 April 2012
  3. 3. ART DIRECTION You must begin to fall in love with TypographyThursday, 12 April 2012
  4. 4. TYPOGRAPHY THE BASICS Craft SchoolThursday, 12 April 2012
  5. 5. THE BASICSThursday, 12 April 2012
  6. 6. TYPOGRAPHY - TERMINOLOGY TYPES OF TYPE Serif Sans-Serif Transitional Old Style Modern Egyptian Italics Craft SchoolThursday, 12 April 2012
  7. 7. TYPOGRAPHY - TERMINOLOGY TYPES OF FORMATTING Tracking, Letter-spacing, Kerning Leading Craft SchoolThursday, 12 April 2012
  8. 8. TYPOGRAPHY THE 4 GOLDEN RULESThursday, 12 April 2012
  9. 9. TYPOGRAPHY What’s the point (size)? What are you trying to say?Thursday, 12 April 2012
  10. 10. Thursday, 12 April 2012
  11. 11. Thursday, 12 April 2012
  12. 12. TYPOGRAPHY Why Weight? Pushy or Passive?Thursday, 12 April 2012
  13. 13. Thursday, 12 April 2012
  14. 14. Thursday, 12 April 2012
  15. 15. TYPOGRAPHY Who’s your type? Know your audienceThursday, 12 April 2012
  16. 16. Thursday, 12 April 2012
  17. 17. TYPOGRAPHY What’s the conTEXT? Where will it be used and seen?Thursday, 12 April 2012
  18. 18. Thursday, 12 April 2012
  19. 19. TYPOGRAPHY GUESS THE BRAND NEVER STOP LOOKING AND STORINGThursday, 12 April 2012
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  40. 40. TYPOGRAPHY WHAT IF? It could’ve been....Thursday, 12 April 2012
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  49. 49. TYPOGRAPHY A BIT OF FUN Craft SchoolThursday, 12 April 2012
  50. 50. http://www.youtube.com/watch?v=m6djQHeqMwQThursday, 12 April 2012
  51. 51. 10 MIN EXERCISE 1. Choose a typeface that reflects your personality I am Helvetica 2. Type out this statement on an A4 sheet of Bold paper: because I I am ‘Insert Typeface name’ because I am ‘insert am boring description here’ and anal... 3. Print out and bring to the frontThursday, 12 April 2012
  52. 52. THANK YOUThursday, 12 April 2012

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