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Sca building a_portfolio_01

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  • 1. ART DIRECTION BUILDING AND PRESENTING A PORTFOLIO Offline, Online & On-Time Craft SchoolSaturday, 14 April 2012
  • 2. LESSON #1 START NOW!Saturday, 14 April 2012
  • 3. ART DIRECTION YOUR BOOK IS YOUR LIFE Building and Presenting a PortfolioSaturday, 14 April 2012
  • 4. http://www.youtube.com/watch?v=2G551KpNnA0Saturday, 14 April 2012
  • 5. ART DIRECTION IT’S A DINNER PARTY Building and Presenting a PortfolioSaturday, 14 April 2012
  • 6. DON’T BE LATESaturday, 14 April 2012
  • 7. like t o talk you w ould Som eone XX h ours the n ext X to for INTRODUCE YOURSELF (Nicely)Saturday, 14 April 2012
  • 8. DON’T SHOOT YOUR BOLT (Come on too strong)Saturday, 14 April 2012
  • 9. ALWAYS TELL YOUR SECOND BEST JOKE FIRSTSaturday, 14 April 2012
  • 10. LISTENSaturday, 14 April 2012
  • 11. BE INCLUSIVE. NOT EXCLUSIVE.Saturday, 14 April 2012
  • 12. BE PREPARED FOR INTERRUPTIONSSaturday, 14 April 2012
  • 13. FOLLOW THE CURVE.Saturday, 14 April 2012
  • 14. BE PREPARED TO TELL YOUR BACK STORYSaturday, 14 April 2012
  • 15. WE ARE ALL EQUALSaturday, 14 April 2012
  • 16. SAY GOODBYE AND LEAVE YOUR NUMBERSaturday, 14 April 2012
  • 17. ART DIRECTION THE PRACTICAL BITS Building and Presenting a PortfolioSaturday, 14 April 2012
  • 18. BE SEEN. BE KEEN.Saturday, 14 April 2012
  • 19. This is JOE BLOGS portfolio You can call or email me on: 07592 123456 joeblogs@me.com ALWAYS LABEL YOUR PORTFOLIO.Saturday, 14 April 2012
  • 20. FRONT Name THIS IS THE FRONT This is JOE BLOGS portfolio RO NT EF You can call or email me on: 07592 123456 joeblogs@me.com N TH O Contact Details ALWAYS LABEL YOUR PORTFOLIO.Saturday, 14 April 2012
  • 21. BACK Name THIS IS THE BACK This is JOE BLOGS portfolio BACK E You can call or email me on: 07592 123456 joeblogs@me.com ND TH A Contact Details ALWAYS LABEL YOUR PORTFOLIO.Saturday, 14 April 2012
  • 22. ART DIRECTION THAT’S THE COVER, COVERED NOW OPEN YOUR BOOK Building a PortfolioSaturday, 14 April 2012
  • 23. ART DIRECTION REMEMBER. Noone knows who you are, where you’ve come from, or what you care about. TELL THEM. SLOWLY. Building a PortfolioSaturday, 14 April 2012
  • 24. My name is Kermit the Frog and I like pigs. This busin is my ess card my This is rd ss ca busine y CV T his is m This busin is my ess card This is my portfolio. I hope you like it. y is m This card www.kermitwholikespigs.com ness busi START with who you are (and leave something nice)Saturday, 14 April 2012
  • 25. THIS IS WHO IT WAS FOR AND WHY I DID IT. THIS IS MY SECOND BEST PIECE OF WORK. K I 1. 2. S S Honestly it gets better. 3. 4. Always START with your ‘second best’ piece of workSaturday, 14 April 2012
  • 26. ART DIRECTION SOME TIPS ON LAYOUT Building a PortfolioSaturday, 14 April 2012
  • 27. d he Bran T THIS IS MY BIG THIS IS WHO IT WAS FOR AND WHY I DID IT. on IDEA.... e Reas Th K I 1. 2. T h e BIG IDEA S S I LOVE MISS PIGGY 3. 4. e of th Rest gn The mpai Ca If at all possible keep a campaign to 2 pagesSaturday, 14 April 2012
  • 28. ART DIRECTION DON’T DO THIS! Building a PortfolioSaturday, 14 April 2012
  • 29. Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept Concept DON’T OVERLOADSaturday, 14 April 2012
  • 30. ART DIRECTION OR THIS Building a PortfolioSaturday, 14 April 2012
  • 31. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed a massa in leo congue ornare. Morbi elementum arcu vel purus congue auctor. Etiam mattis tempor ante id sollicitudin. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed hendrerit faucibus Concept Concept Concept nisi, id commodo mauris malesuada et. Ut nec vulputate dolor. Vestibulum id lorem sit amet risus pharetra scelerisque. Quisque sagittis, libero in fringilla semper, diam enim ornare risus, eu iaculis metus nisi non neque. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Concept Concept Concept Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed a massa in leo congue ornare. Morbi elementum arcu vel purus congue auctor. Etiam mattis tempor ante id sollicitudin. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed hendrerit faucibus nisi, id commodo mauris malesuada et. Ut nec vulputate dolor. Vestibulum id lorem sit amet risus pharetra scelerisque. Quisque Concept Concept Concept sagittis, libero in fringilla semper, diam enim ornare risus, eu iaculis metus nisi non neque. Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed a massa in leo congue ornare. Morbi elementum arcu vel purus Concept Concept Concept congue auctor. Etiam mattis tempor ante id sollicitudin. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed hendrerit faucibus nisi, id commodo mauris malesuada et. Ut nec vulputate dolor. Vestibulum id lorem sit amet risus pharetra scelerisque. Quisque sagittis, libero in fringilla semper, diam enim ornare risus, eu iaculis metus nisi non neque. Pellentesque habitant morbi tristique Concept Concept Concept senectus et netus et malesuada fames ac turpis egestas. DON’T WRITE (Unless you are a copywriter of course)Saturday, 14 April 2012
  • 32. ART DIRECTION DO THIS! Building a PortfolioSaturday, 14 April 2012
  • 33. THIS IS WHO IT WAS FOR AND WHY I DID IT. THIS IS MY SECOND BEST PIECE OF WORK. K I 1. 2. S S Honestly it gets better. 3. 4. Show the BIG IDEA. And then the subsequent concepts.Saturday, 14 April 2012
  • 34. d he Bran T THIS IS WHO IT WAS FOR AND WHY I DID IT. THIS IS MY on SECOND BEST e Reas Th PIECE OF WORK. K I 1. 2. T h e BIG IDEA S S Honestly it gets better. 3. 4. e of th Rest gn The mpai Ca Show the BIG IDEA. And then the subsequent concepts.Saturday, 14 April 2012
  • 35. ART DIRECTION AN OPTIONAL EXTRA Building a PortfolioSaturday, 14 April 2012
  • 36. THIS IS WHO IT WAS FOR AND WHY I DID IT. PTO CREATE Intro pages to each campaignSaturday, 14 April 2012
  • 37. ART DIRECTION LEAVE ON A HIGH Building a PortfolioSaturday, 14 April 2012
  • 38. THIS IS WHO IT WAS FOR AND WHY I DID IT. 1. 2. 4. Finish on your BEST piece of work.Saturday, 14 April 2012
  • 39. ART DIRECTION SAY GOODBYE (OR HELLO) Building a PortfolioSaturday, 14 April 2012
  • 40. My name is Kermit the Frog and I like pigs. This is busine my ss card y is m This ss card e busin y CV his is m This is T busine my ss card This is my portfolio. I hope you like it. y is m rd This ss ca ine bus www.kermitwholikespigs.com FINISH (again) with who you are (and leave something nice)Saturday, 14 April 2012
  • 41. ART DIRECTION YOUR DIGITAL PORTFOLIO Building and Presenting a PortfolioSaturday, 14 April 2012
  • 42. ART DIRECTION 80% of Creative Directors will look at you online portfolio on an iPad or mobile device. (after work and on the move usually) Building and Presenting a PortfolioSaturday, 14 April 2012
  • 43. MAKE IT MULTI-PLATFORM. Make it work EVERYWHERE.Saturday, 14 April 2012
  • 44. ART DIRECTION SOME TIPS FOR YOUR WEBSITE Building and Presenting a PortfolioSaturday, 14 April 2012
  • 45. My phone number is: 12345678 This is my website. My email address is: me@me.com About Me My Work My Thoughts Contact Me My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah. These are my latest tweets etc: @Tweet... This is my favourite pig... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... ©Me My phone number is: 12345678 | My email address is: me@me.com Your Homepage is your WindowSaturday, 14 April 2012
  • 46. Your Brand (you) My phone number is: 12345678 This is my website. My email address is: me@me.com About Me My Work My Thoughts Contact Me My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah. These are my latest tweets etc: @Tweet... This is my favourite pig... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... ©Me My phone number is: 12345678 | My email address is: me@me.com Your Homepage is your WindowSaturday, 14 April 2012
  • 47. What do you do? Your Brand (you) My phone number is: 12345678 This is my website. My email address is: me@me.com About Me My Work My Thoughts Contact Me My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah. These are my latest tweets etc: @Tweet... This is my favourite pig... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... ©Me My phone number is: 12345678 | My email address is: me@me.com Your Homepage is your WindowSaturday, 14 April 2012
  • 48. What do you do? How can I get hold of you? Your Brand (you) My phone number is: 12345678 This is my website. My email address is: me@me.com About Me My Work My Thoughts Contact Me My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah. These are my latest tweets etc: @Tweet... This is my favourite pig... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... ©Me My phone number is: 12345678 | My email address is: me@me.com Your Homepage is your WindowSaturday, 14 April 2012
  • 49. What do you do? How can I get hold of you? Your Brand (you) My phone number is: 12345678 This is my website. My email address is: me@me.com About Me My Work My Thoughts Contact Me What does this website offer me? My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah. These are my latest tweets etc: @Tweet... This is my favourite pig... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... ©Me My phone number is: 12345678 | My email address is: me@me.com Your Homepage is your WindowSaturday, 14 April 2012
  • 50. What do you do? How can I get hold of you? Your Brand (you) My phone number is: 12345678 This is my website. My email address is: me@me.com About Me My Work My Thoughts Contact Me What does this website offer me? My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah. Who are you? These are my latest tweets etc: @Tweet... This is my favourite pig... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... ©Me My phone number is: 12345678 | My email address is: me@me.com Your Homepage is your WindowSaturday, 14 April 2012
  • 51. What do you do? How can I get hold of you? Your Brand (you) My phone number is: 12345678 This is my website. My email address is: me@me.com About Me My Work My Thoughts Contact Me What does this website offer me? My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah. Who are you? What other stuff are These are my latest tweets etc: you into? @Tweet... This is my favourite pig... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... ©Me My phone number is: 12345678 | My email address is: me@me.com Your Homepage is your WindowSaturday, 14 April 2012
  • 52. What do you do? How can I get hold of you? Your Brand (you) My phone number is: 12345678 This is my website. My email address is: me@me.com About Me My Work My Thoughts Contact Me What does this website offer me? My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah. Who are you? What other stuff are These are my latest tweets etc: you into? @Tweet... This is my favourite pig... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... Show me some comments ©Me My phone number is: 12345678 | My email address is: me@me.com Your Homepage is your WindowSaturday, 14 April 2012
  • 53. What do you do? How can I get hold of you? Your Brand (you) My phone number is: 12345678 This is my website. My email address is: me@me.com About Me My Work My Thoughts Contact Me What does this website offer me? My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah. Who are you? What other stuff are These are my latest tweets etc: you into? @Tweet... This is my favourite pig... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... Show me some comments ©Me My phone number is: 12345678 | My email address is: me@me.com Repeat the main menu Your Homepage is your WindowSaturday, 14 April 2012
  • 54. What do you do? How can I get hold of you? Your Brand (you) My phone number is: 12345678 This is my website. My email address is: me@me.com About Me My Work My Thoughts Contact Me What does this website offer me? My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah. Who are you? YOUR SHOWCASE (and description) What other stuff are These are my latest tweets etc: you into? @Tweet... This is my favourite pig... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... @Tweet... Show me some comments ©Me My phone number is: 12345678 | My email address is: me@me.com Repeat the main menu Your Homepage is your WindowSaturday, 14 April 2012
  • 55. What do you do? How can I get hold of you? Your Brand (you) My phone number is: 12345678 This is my website. My email address is: me@me.com About Me My Work My Thoughts Contact Me What does this website offer me? My name is Kermit and I like Pigs. I also like doing advertising and making ideas happen. Blah de Blah de Blah. Who are you? YOUR SHOWCASE (and description) What other stuff are These are my latest tweets etc: you into? @Tweet... This is my favourite pig... @Tweet... @Tweet... @Tweet... @Tweet... TICKLE ME @Tweet... (with more of your work) @Tweet... Show me some comments ©Me My phone number is: 12345678 | My email address is: me@me.com Repeat the main menu Your Homepage is your WindowSaturday, 14 April 2012
  • 56. ART DIRECTION SHOW YOUR WORK Building and Presenting a PortfolioSaturday, 14 April 2012
  • 57. My phone number is: 12345678 This is my website. My email address is: me@me.com About Me My Work My Thoughts Contact Me THIS IS MY WORK And I think it is wicked because.... This is my favourite pig... This is my favourite pig... This is my favourite pig... This is my favourite pig... This is my favourite pig... This is my favourite pig... This is my favourite pig... This is my favourite pig... ©Me My phone number is: 12345678 | My email address is: me@me.com Allow a CD to skim and glanceSaturday, 14 April 2012
  • 58. My phone number is: 12345678 This is my website. My email address is: me@me.com About Me My Work My Thoughts Contact Me TELL ME WHAT I AM THIS IS MY WORK ABOUT TO LOOK AT And I think it is wicked because.... This is my favourite pig... This is my favourite pig... This is my favourite pig... This is my favourite pig... This is my favourite pig... This is my favourite pig... This is my favourite pig... This is my favourite pig... ©Me My phone number is: 12345678 | My email address is: me@me.com Allow a CD to skim and glanceSaturday, 14 April 2012
  • 59. My phone number is: 12345678 This is my website. My email address is: me@me.com About Me My Work My Thoughts Contact Me TELL ME WHAT I AM THIS IS MY WORK ABOUT TO LOOK AT And I think it is wicked because.... SHOW THE RANGE OF YOUR WORK This is my favourite pig... This is my favourite pig... This is my favourite pig... This is my favourite pig... This is my favourite pig... This is my favourite pig... This is my favourite pig... This is my favourite pig... ©Me My phone number is: 12345678 | My email address is: me@me.com Allow a CD to skim and glanceSaturday, 14 April 2012
  • 60. ART DIRECTION SHOW A CAMPAIGN Building and Presenting a PortfolioSaturday, 14 April 2012
  • 61. My phone number is: 12345678 This is my website. My email address is: me@me.com About Me My Work My Thoughts Contact Me This is a description of my insight and the reason I came up with this concept. This is my This is my This is my This is my This is my favourite pig... This is my This is my ©Me My phone number is: 12345678 | My email address is: me@me.com Allow a CD to skim and glanceSaturday, 14 April 2012
  • 62. My phone number is: 12345678 This is my website. My email address is: me@me.com About Me My Work My Thoughts Contact Me This is a description of my insight and the TELL ME THE BRAND reason I came up with this concept. This is my This is my This is my This is my This is my favourite pig... This is my This is my ©Me My phone number is: 12345678 | My email address is: me@me.com Allow a CD to skim and glanceSaturday, 14 April 2012
  • 63. TELL ME WHY My phone number is: 12345678 This is my website. My email address is: me@me.com About Me My Work My Thoughts Contact Me This is a description of my insight and the TELL ME THE BRAND reason I came up with this concept. This is my This is my This is my This is my This is my favourite pig... This is my This is my ©Me My phone number is: 12345678 | My email address is: me@me.com Allow a CD to skim and glanceSaturday, 14 April 2012
  • 64. TELL ME WHY MAKE ME BITE My phone number is: 12345678 This is my website. My email address is: me@me.com About Me My Work My Thoughts Contact Me This is a description of my insight and the TELL ME THE BRAND reason I came up with this concept. This is my This is my This is my This is my This is my favourite pig... This is my This is my ©Me My phone number is: 12345678 | My email address is: me@me.com Allow a CD to skim and glanceSaturday, 14 April 2012
  • 65. TELL ME WHY MAKE ME BITE My phone number is: 12345678 This is my website. My email address is: me@me.com About Me My Work My Thoughts Contact Me This is a description of my insight and the TELL ME THE BRAND reason I came up with this concept. This is my This is my SHOW ME HOW GOOD YOU ARE This is my This is my This is my favourite pig... This is my This is my ©Me My phone number is: 12345678 | My email address is: me@me.com Allow a CD to skim and glanceSaturday, 14 April 2012
  • 66. EXERCISE THIS IS NOW THE BUSINESS END OF THE COURSE. IT IS UP TO YOU. BY THIS TIME NEXT WEEK WE WANT TO HAVE A LOOK AT YOUR BOOK.Saturday, 14 April 2012
  • 67. THANK YOUSaturday, 14 April 2012