Social Media Memphis Metro Association Presentation | Prepare1 | Social Media Coach

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Social Media Marketing the New World of Marketing. Looking at the benefits of Social Media Marketing and how the various platforms from Google+, Facebook, Twitter, YouTube, and Blogging have a direct connection to brand awareness and amplifying your brand.

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Social Media Memphis Metro Association Presentation | Prepare1 | Social Media Coach

  1. 1. Social Media : The New Marketing World Blair Ball Prepare1@comcast.net Copyright Prepare1; All Rights Reserved
  2. 2. Copyright Prepare1; All Rights Reserved
  3. 3. Benefits of social media marketing © Source: Social Media Examiner Copyright Prepare1; All Rights Reserved
  4. 4. Gone is the day of one-way marketing communication.We no longer talk TO customers.we engage them in conversation. Copyright Prepare1; All Rights Reserved
  5. 5. Every customer is a reporter now. Copyright Prepare1; All Rights Reserved
  6. 6. Social Media doesn’t stop at 5o’clock and it doesn’t stop on Friday. Copyright Prepare1; All Rights Reserved
  7. 7. From Prospect to Evangelist Copyright Prepare1; All Rights Reserved
  8. 8. 24 of 25 . . . Country’s largestnewspapers are experiencingrecord circulation declines . . . we no longer search for the news, the news finds us. Copyright Prepare1; All Rights Reserved
  9. 9. Years to Reach 50 millions Users:• Radio . . . . . . . . . . . . . . . . . . . 38• Television. . . . . . . . . . . . . . . . 13• Internet . . . . . . . . . . . . . . . . . . 4• iPod . . . . . . . . . . . . . . . . . . . . . 3 Facebook added 100 million users . . . . . . in 9 months ! Google+ added 100 million users …… in 6 months ! Copyright Prepare1; All Rights Reserved
  10. 10. Social Media : various activitiesthat integrate technology and social interaction with the construction of words, pictures, videos and audio. Copyright Prepare1; All Rights Reserved
  11. 11. Social Media: the tool to brand yourself or your organization to the masses. Copyright Prepare1; All Rights Reserved
  12. 12. “ Companies are struggling with a new trend:people using online social technologies to discussproducts, write their own news, and find their owndeals. This groundswell is global. It’s unstoppable.It affects every industry.” Harvard Business Review, May 2008 Copyright Prepare1; All Rights Reserved
  13. 13. Social media tools (ranking)© Source: Social Media Examiner Copyright Prepare1; All Rights Reserved
  14. 14.  More than 900 million  Average user has 130 active users friends on the site 3.5 million local  Average user spends businesses have 55 minutes - plus active pages per day More than 90 million  Average user is a people become fans member of 17 groups of pages each day Copyright Prepare1; All Rights Reserved
  15. 15. . . 900 million users and growing; if Facebook were a country, it would be the 3rd largest inthe world (Almost 3 times larger than the United States). Copyright Prepare1; All Rights Reserved
  16. 16. +“ Best coffee on the interstate ” Copyright Prepare1; All Rights Reserved
  17. 17. • Twitter is a free service that enables membersto send and read other members updatesknown as tweets.• Tweets are text‐based posts up to 140characters in length . . . displayed on themembers profile page and delivered to othermembers (followers). Copyright Prepare1; All Rights Reserved
  18. 18. . . . is a cross between text messaging, instant messaging, and blogging. Copyright Prepare1; All Rights Reserved
  19. 19. WHY ? www.twitter.com To establish your brand as an industry resource. To promote offers or discounts.To engage in real-time conversations and gain feedback. To seek customers tweeting about good and bad experiences with your brand. To proactively respond to consumer questions and problems. Copyright Prepare1; All Rights Reserved
  20. 20.  151 million users. . . . 47% of U.S. population. Used for job seekers, HR professionals, and companies seeking candidates.  Slightly more male. Most are college educated.. 26% have a graduate degree.  Generally older, and more affluent. Copyright Prepare1; All Rights Reserved
  21. 21. WHY ? www.linkedin.com To create a (concise) branding profile.To diversify from your industry and broaden knowledge. To join groups . . . . over 800,000. To manage your image . . . . and brand. To competitively market your product or service. Copyright Prepare1; All Rights Reserved
  22. 22. Twelve million small business people now market their business (not themselves) on LinkedIn. Copyright Prepare1; All Rights Reserved
  23. 23. A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or othermaterial such as graphics or video. Copyright Prepare1; All Rights Reserved
  24. 24. Blogs In 2011 . . . . marketers listed blogs as one of the top area for increased social media efforts. Small businesses . . . . much more likely to increase their blogging activities.© Social Media Examiner Copyright Prepare1; All Rights Reserved
  25. 25. WHY ? www.blogger.com To share information quickly with customers, prospects and employees.To humanize your brand by allowing comments – both positive and negative. To offer quick responses to product or service issues or for crisis management. To link your company website and improve search engine optimization (SEO). Copyright Prepare1; All Rights Reserved
  26. 26. • Premier video-sharing service.• Founded in 2005, sold to Google in 2006 for $1.6 B.• YouTube 2nd largest search engine.• 100 million people take a social action on YouTube (likes, shares, comments, etc.) every week. Copyright Prepare1; All Rights• 800 million unique users visit YouTube each month. Reserved
  27. 27. 453 Million Copyright Prepare1; All Rights Reserved
  28. 28. "Charlie Bit My Finger – Again!” Copyright Prepare1; All Rights Reserved
  29. 29. WHY ? www.youtube.com To build links and take advantage of search engine optimization.To create a brand channel and “call to action”. To provide entertainment, educational or informational value via video sharing.To reduce costs by using simple camcorders and consumer equipment. Copyright Prepare1; All Rights Reserved
  30. 30. YouTube Ready for $149.95 ~ in HDCopyright Prepare1; All Rights Reserved
  31. 31. What happens in Vegas stays onYouTube, Twitter and Facebook… Copyright Prepare1; All Rights Reserved
  32. 32.  More than 100 million  Fastest growing active users. Social Media Platform to date. Local businesses have active pages.  Can create Circles where you categorize Businesses on G+ are your connections. ranking higher in Google.  Free Video Conferencing up to 10 people. Copyright Prepare1; All Rights Reserved
  33. 33. Copyright Prepare1; All Rights Reserved
  34. 34. WHY ? https://plus.google.com/ To outreach 50 million unique visitors per day.To send (dynamic and fresh) updates to followers.To create exposure, communicate via video chat. To advertise your page with custom G+ URL. To focus on better Search Results in Google. Copyright Prepare1; All Rights Reserved
  35. 35. Shhh. . . . LISTEN … Copyright Prepare1; All Rights Reserved
  36. 36. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy.Listening first, selling second. Copyright Prepare1; All Rights Reserved
  37. 37. Ways to Use Social Media  Contests and coupons.  Job postings.  Share news and interesting articles,while asking questions. Positions you as the expert.  Report problems and resolutions. Give tips on topics of interest: finance, go green, design, economic (avoid politics and religion)  Form common interest groups. Copyright Prepare1; All Rights Reserved
  38. 38. Copyright Prepare1; All Rights Reserved
  39. 39. Copyright Prepare1; All Rights Reserved
  40. 40. R.O.I.R.Return on Investment in Relationships Copyright Prepare1; All Rights Reserved
  41. 41. THE RULES OF ENGAGEMENT  Always be transparent and show candor.  Be ethical – see www.womma.org/ethics.  Only provide relevant information. Address positive – and negative comments. (happy customers become evangelists).  Have a little fun – show your brandpersonality – leave the corporate speak behind. Copyright Prepare1; All Rights Reserved Copyright Prepare1; All Rights Reserved
  42. 42. ADVANTAGES OF SOCIAL MEDIA . . . . . the REVIEW  Build relationships ~ through direct, timely customer service.  LISTEN to your customers. Improve search engine rankings ~ send people to your web site or blog.  Establish your business as a resource.  Build your brand ~ show its personality.  Create an advantage over your competition. Copyright Prepare1; All Rights Reserved Copyright Prepare1; All Rights Reserved
  43. 43. Social Media is NOT !• It’s not a short term fix.• It won’t hide an inferior product.• It won’t fix a poor business plan.• It won’t correct bad customer service.• It will not replace all forms of marketing. Copyright Prepare1; All Rights Reserved
  44. 44. . . . . KNOW WHAT YOU ARE GETTING INTO“You can’t handle the truth” . . . and it can be Copyright Prepare1; All Rights Reserved brutal and hurtful. Privacy will end.Your competitors will be watching – and you should be watching them. Copyright Prepare1; All Rights Reserved
  45. 45. Thank You Copyright Prepare1; All Rights Reserved

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