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Social Media Crye-Leike Realtors Collierville Presentation | Prepare1 | Social Media Coach

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Social Media Marketing Presentation to the realtor's at Crye-Leike in Collierville. How the new Social Media Marketing platforms such as LinkedIn, Facebook, Google+, YouTube and Blogging are …

Social Media Marketing Presentation to the realtor's at Crye-Leike in Collierville. How the new Social Media Marketing platforms such as LinkedIn, Facebook, Google+, YouTube and Blogging are propelling realtor's forward in business. Having a Social Media Strategy with these tools will blow your competition away.

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  • 1. 7 Tips for Realtors to a betterSocial Media Footprint Starting Today © Prepare1, All Rights Reserved
  • 2. FACT…88% of Small Business’s found Social MediaMarketing helped them get increased exposure. © Prepare1; All Rights Reserved
  • 3. Benefits of social media marketing © Source: Social Media Examiner © Prepare1; All Rights Reserved
  • 4. Gone is the day of one-way marketing communication.We no longer talk TO customers.we engage them in conversation. © Prepare1; All Rights Reserved
  • 5. Every customer is a reporter now. © Prepare1; All Rights Reserved
  • 6. Social Media doesn’t stop at 5o’clock and it doesn’t stop on Friday. © Prepare1; All Rights Reserved
  • 7. From Prospect to Evangelist © Prepare1; All Rights Reserved
  • 8. 24 of 25 . . . Country’s largestnewspapers are experiencingrecord circulation declines . . . we no longer search for the news, the news finds us. © Prepare1; All Rights Reserved
  • 9. Years to Reach 50 millions Users:• Radio . . . . . . . . . . . . . . . . . . . 38• Television. . . . . . . . . . . . . . . . 13• Internet . . . . . . . . . . . . . . . . . . 4• iPod . . . . . . . . . . . . . . . . . . . . . 3 Facebook added 100 million users . . . . . . in 9 months ! Google+ added 100 million users …… in 6 months ! © Prepare1; All Rights Reserved
  • 10. Social Media : various activitiesthat integrate technology and social interaction with the construction of words, pictures, videos and audio. © Prepare1; All Rights Reserved
  • 11. Social Media: the tool to brand yourself or your organization to the masses. © Prepare1; All Rights Reserved
  • 12. “ Companies are struggling with a new trend:people using online social technologies to discussproducts, write their own news, and find their owndeals. This groundswell is global. It’s unstoppable.It affects every industry.” Harvard Business Review, May 2008 © Prepare1; All Rights Reserved
  • 13. Social media tools (ranking)© Source: Social Media Examiner © Prepare1; All Rights Reserved
  • 14.  More than 900 million  Average user has 130 active users friends on the site 3.5 million local  Average user spends businesses have 55 minutes - plus active pages per day More than 90 million  Average user is a people become fans member of 17 groups of pages each day © Prepare1; All Rights Reserved
  • 15. . . 900 million users and growing; if Facebook were a country, it would be the 3rd largest inthe world (Almost 3 times larger than the United States). © Prepare1; All Rights Reserved
  • 16. +“ Best coffee on the interstate ” © Prepare1; All Rights Reserved
  • 17. • Twitter is a free service that enables membersto send and read other members updatesknown as tweets.• Tweets are text‐based posts up to 140characters in length . . . displayed on themembers profile page and delivered to othermembers (followers). © Prepare1; All Rights Reserved
  • 18. . . . is a cross between text messaging, instant messaging, and blogging. © Prepare1; All Rights Reserved
  • 19. WHY ? www.twitter.com To establish your brand as an industry resource. To promote offers or discounts.To engage in real-time conversations and gain feedback. To seek customers tweeting about good and bad experiences with your brand. To proactively respond to consumer questions and problems. © Prepare1; All Rights Reserved
  • 20.  151 million users. . . . 47% of U.S. population. Used for job seekers, HR professionals, and companies seeking candidates.  Slightly more male. Most are college educated.. 26% have a graduate degree.  Generally older, and more affluent. © Prepare1; All Rights Reserved
  • 21. WHY ? www.linkedin.com To create a (concise) branding profile.To diversify from your industry and broaden knowledge. To join groups . . . . over 700,000. To manage your image . . . . and brand. To competitively market your product or service. © Prepare1; All Rights Reserved
  • 22. Twelve million small business people now market their business (not themselves) on LinkedIn. © Prepare1; All Rights Reserved
  • 23. A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or othermaterial such as graphics or video. © Prepare1; All Rights Reserved
  • 24. Blogs In 2011 . . . . marketers listed blogs as one of the top area for increased social media efforts. Small businesses . . . . much more likely to increase their blogging activities.© Social Media Examiner © Prepare1; All Rights Reserved
  • 25. WHY ? www.blogger.com To share information quickly with customers, prospects and employees.To humanize your brand by allowing comments – both positive and negative. To offer quick responses to product or service issues or for crisis management. To link your company website and improve search engine optimization (SEO). © Prepare1; All Rights Reserved
  • 26. • Premier video-sharing service.• Founded in 2005, sold to Google in 2006 for $1.6 B.• YouTube 2nd largest search engine.• 100 million people take a social action on YouTube (likes, shares, comments, etc.) every week. © Prepare1; All Rights Reserved• 800 million unique users visit YouTube each month.
  • 27. 453 Million © Prepare1; All Rights Reserved
  • 28. "Charlie Bit My Finger – Again!” © Prepare1; All Rights Reserved
  • 29. WHY ? www.youtube.com To build links and take advantage of search engine optimization.To create a brand channel and “call to action”. To provide entertainment, educational or informational value via video sharing.To reduce costs by using simple camcorders and consumer equipment. © Prepare1; All Rights Reserved
  • 30. YouTube Ready for $149.95 ~ in HD© Prepare1; All Rights Reserved
  • 31. What happens in Vegas stays onYouTube, Twitter and Facebook… © Prepare1; All Rights Reserved
  • 32.  More than 100 million  Fastest growing active users. Social Media Platform to date. Local businesses have active pages.  Can create Circles where you categorize Businesses on G+ are your connections. ranking higher in Google.  Free Video Conferencing up to 10 people. © Prepare1; All Rights Reserved
  • 33. © Prepare1; All Rights Reserved
  • 34. WHY ? https://plus.google.com/ To outreach 50 million unique visitors per day.To send (dynamic and fresh) updates to followers.To create exposure, communicate via video chat. To advertise your page with custom G+ URL. To focus on better Search Results in Google. © Prepare1; All Rights Reserved
  • 35. Shhh. . . . LISTEN … © Prepare1; All Rights Reserved
  • 36. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy.Listening first, selling second. © Prepare1; All Rights Reserved
  • 37. Ways to Use Social Media  Contests and coupons.  Job postings.  Share news and interesting articles,while asking questions. Positions you as the expert.  Report problems and resolutions. Give tips on topics of interest: finance, go green, design, economic (avoid politics and religion)  Form common interest groups. © Prepare1; All Rights Reserved
  • 38. © Prepare1; All Rights Reserved
  • 39. © Prepare1; All Rights Reserved
  • 40. R.O.I.R.Return on Investment in Relationships © Prepare1; All Rights Reserved
  • 41. Reduced Marketing Expenses  Social media is not (totally) FREE – count on six hours of maintenance time per week.  Quick, timely responses = better return (smaller companies = fast turnaround). © Prepare1; All Rights Reserved
  • 42. THE RULES OF ENGAGEMENT  Always be transparent and show candor.  Be ethical – see www.womma.org/ethics.  Only provide relevant information. Address positive – and negative comments. (happy customers become evangelists).  Have a little fun – show your brandpersonality – leave the corporate speak behind. © Prepare1; All Rights Reserved
  • 43. ADVANTAGES OF SOCIAL MEDIA . . . . . the REVIEW  Build relationships ~ through direct, timely customer service.  LISTEN to your customers. Improve search engine rankings ~ send people to your web site or blog.  Establish your business as a resource.  Build your brand ~ show its personality.  Create an advantage over your competition. © Prepare1; All Rights Reserved
  • 44. Social Media is NOT !• It’s not a short term fix.• It won’t hide an inferior product.• It won’t fix a poor business plan.• It won’t correct bad customer service.• It will not replace all forms of marketing. © Prepare1; All Rights Reserved
  • 45. . . . . KNOW WHAT YOU ARE GETTING INTO“You can’t handle the truth” . . . and it can be brutal and hurtful. Privacy will end.Your competitors will be watching – and you should be watching them. © Prepare1; All Rights Reserved
  • 46. Thank You © Prepare1; All Rights Reserved

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