Finding Your Way   Through the Social       Media Maze#gerexpo                                   Blair Ball               ...
FACT…88% of Small Business’s found Social MediaMarketing helped them get increased exposure.
IBM - 19565 MB
1971
256 GB
173,558,528
AdoptersEarlyMidLate
Blogging – 1994LinkedIn – May 2003Facebook – February 2004YouTube – February 2005Twitter – March 2006
1994
5 Generations• The Silent Generation born 1925-1945.• The Baby Boom Generation born 1946 – 1964.• The Generation X born 19...
Years to Reach 50 Million               Users:•   Radio . . . . . . . . . . . . . . . . . . . 38•   Television. . . . . . ...
Successful companies in social media act more like Dale Carnegie    and less like David Ogilvy.Listening first, selling se...
Shhh. . . . LISTEN …     Copyright Prepare1
Every customer is a reporter now.      Copyright Prepare1
Social Media doesn’t stop at 5o’clock and it doesn’t stop on           Friday.           Copyright Prepare1
11.8 million     Copyright Prepare1
How do you manage your   reputation in the transparent business        world?         Copyright Prepare1
Here are five tips for managing    your online reputation:1. Get Busy Creating Relevant and    Valuable Content.2. Alert Y...
Help, I need somebody,Help, not just anybody,Help, you know I need someone,Help!
Benefits of Social Media Marketing©Social Media Examiner
Time Investment      Pays Dividends6 hours per week 2X80% - 3+ years
Commonly used                         Social Media Tools©Social Media Examiner
Tools used by                         B2B vs. B2C©Social Media Examiner
. . 600+ million users and growing; if Facebook   were a country, it would be the 3rd largest inthe world (Double the size...
Welcome Page   Copyright Prepare1
Engage Your Fans     Copyright Prepare1
Coupons Copyright Prepare1
The fastest growingsegment on Facebook is 55-65 year-old females.         Copyright Prepare1
WHY ?                           www.facebook.com  To outreach 100+ million unique visitors per day.   To send (dynamic and...
Copyright Prepare1
79% more…
Copyright Prepare1
Copyright Prepare1
WHY ?                           www.twitter.com   To establish your brand as an industry resource.            To promote o...
WHY ?                            www.linkedin.com        To create a (concise) branding profile.To diversify from your ind...
Twelve million small business people     now market their business   (not themselves) on LinkedIn.              Copyright ...
WHY ?                          www.blogger.com       To share information quickly with     customers, prospects and employ...
WHY ?                           www.youtube.com To build links and take advantage of search             engine optimizatio...
YouTube Ready                       for $149.95                         ~ in HDCopyright Prepare1
What happens in Vegas        stays onYouTube, Twitter and Facebook…         Copyright Prepare1
“Nobodies are the new somebodies  in the world of  Social Media.”
R.O.I.R.Return on Investment in Relationships              Copyright Prepare1
From Customer to Evangelist         Copyright Prepare1
BRAND = USP    Copyright Prepare1
ONE THING   Copyright Prepare1
BRAND MESSAGE     Users want to identify with a brand What is your brand message? What should users know about you? Nik...
Brand Tips1.   Add Social Media Buttons to Website.2.   Connect Blog to your Website.3.   Embed Videos on your Website.4. ...
Are Dead Copyright Prepare1
67%/199967%/2011    Copyright Prepare1
Copyright Prepare1
Copyright Prepare1
Copyright Prepare1
SEOCopyright Prepare1Copyright Prepare1
1 Billion +    Copyright Prepare1
Copyright Prepare1
Copyright Prepare1
retool  Copyright Prepare1
Speed rules    Copyright Prepare1
8000 Horsepower    Copyright Prepare1
Copyright Prepare1
Copyright Prepare1
THE RULES OF ENGAGEMENT   Always be transparent and show candor.   Be ethical – see www.womma.org/ethics.      Only pro...
ADVANTAGES OF SOCIAL MEDIA                   . . . . . the REVIEW    Build relationships ~ through direct, timely        ...
. . . . KNOW WHAT YOU ARE GETTING INTO“You can’t handle the truth” . . . and it can be             brutal and hurtful.    ...
“No man ever  became great except through many and greatmistakes.”                           —William Gladstone (from  Tim...
“You miss100% ofthe shots you never take.”    —Wayne Gretzky   Copyright Prepare1
Just Do it   Copyright Prepare1
Thank You    Copyright Prepare1
Germantown Business Expo Presentation | Prepare1 | Social Media Coach Memphis
Germantown Business Expo Presentation | Prepare1 | Social Media Coach Memphis
Germantown Business Expo Presentation | Prepare1 | Social Media Coach Memphis
Germantown Business Expo Presentation | Prepare1 | Social Media Coach Memphis
Germantown Business Expo Presentation | Prepare1 | Social Media Coach Memphis
Germantown Business Expo Presentation | Prepare1 | Social Media Coach Memphis
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Germantown Business Expo Presentation | Prepare1 | Social Media Coach Memphis

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Presentation to the Germantown Business Expo Event on Social Media Marketing. How businesses today are effectively using Social Media. Showed how Social Media Platforms are changing quickly like Facebook, Twitter, LinkedIn, and how to get into the Social Media Game.

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  • Sept. 1956 IBM launched first Super Computer the 305 RAMAC w/ 5MB of data storage and weighed 1 ton.
  • The year they started taking orders over the Internet on their web page.
  • 200+ Million Users
  • Twitter followers for those that have a blog.
  • Customers buy Nike because the brand gives them the confidence to succeed.
  • Search Engine Share Yahoo in 1999, Google Today
  • Germantown Business Expo Presentation | Prepare1 | Social Media Coach Memphis

    1. 1. Finding Your Way Through the Social Media Maze#gerexpo Blair Ball Prepare1@comcast.net Copyright Prepare1
    2. 2. FACT…88% of Small Business’s found Social MediaMarketing helped them get increased exposure.
    3. 3. IBM - 19565 MB
    4. 4. 1971
    5. 5. 256 GB
    6. 6. 173,558,528
    7. 7. AdoptersEarlyMidLate
    8. 8. Blogging – 1994LinkedIn – May 2003Facebook – February 2004YouTube – February 2005Twitter – March 2006
    9. 9. 1994
    10. 10. 5 Generations• The Silent Generation born 1925-1945.• The Baby Boom Generation born 1946 – 1964.• The Generation X born 1965-1982.• Generation Y, also known as the Millennial Generation (or Millennials), Generation Next, Net Generation, Echo Boomers born 1983 – early 90’s.• Generation Z, also known as Generation I, or Internet Generation born early 90’s.
    11. 11. Years to Reach 50 Million Users:• Radio . . . . . . . . . . . . . . . . . . . 38• Television. . . . . . . . . . . . . . . . 13• Internet . . . . . . . . . . . . . . . . . . 4• iPod . . . . . . . . . . . . . . . . . . . . . 3 Facebook added 100 million users . . . . . . in 9 months ! Copyright Prepare1
    12. 12. Successful companies in social media act more like Dale Carnegie and less like David Ogilvy.Listening first, selling second. Copyright Prepare1
    13. 13. Shhh. . . . LISTEN … Copyright Prepare1
    14. 14. Every customer is a reporter now. Copyright Prepare1
    15. 15. Social Media doesn’t stop at 5o’clock and it doesn’t stop on Friday. Copyright Prepare1
    16. 16. 11.8 million Copyright Prepare1
    17. 17. How do you manage your reputation in the transparent business world? Copyright Prepare1
    18. 18. Here are five tips for managing your online reputation:1. Get Busy Creating Relevant and Valuable Content.2. Alert Yourself and Then Join the Conversation.3. Watch and Listen From Every Angle.4. Be nice: Taking the High Road vs. Negabots.5. Build Relationships With the Likeable Lauras of the World. Copyright Prepare1
    19. 19. Help, I need somebody,Help, not just anybody,Help, you know I need someone,Help!
    20. 20. Benefits of Social Media Marketing©Social Media Examiner
    21. 21. Time Investment Pays Dividends6 hours per week 2X80% - 3+ years
    22. 22. Commonly used Social Media Tools©Social Media Examiner
    23. 23. Tools used by B2B vs. B2C©Social Media Examiner
    24. 24. . . 600+ million users and growing; if Facebook were a country, it would be the 3rd largest inthe world (Double the size of the United States). Copyright Prepare1
    25. 25. Welcome Page Copyright Prepare1
    26. 26. Engage Your Fans Copyright Prepare1
    27. 27. Coupons Copyright Prepare1
    28. 28. The fastest growingsegment on Facebook is 55-65 year-old females. Copyright Prepare1
    29. 29. WHY ? www.facebook.com To outreach 100+ million unique visitors per day. To send (dynamic and fresh) updates to fans. To create polls, join groups and post events.To advertise your page with custom Facebook URL.To focus on something fun that people want to share. Copyright Prepare1
    30. 30. Copyright Prepare1
    31. 31. 79% more…
    32. 32. Copyright Prepare1
    33. 33. Copyright Prepare1
    34. 34. WHY ? www.twitter.com To establish your brand as an industry resource. To promote offers or discounts.To engage in real-time conversations and gain feedback. To seek customers tweeting about good and bad experiences with your brand. To proactively respond to consumer questions and problems. Copyright Prepare1
    35. 35. WHY ? www.linkedin.com To create a (concise) branding profile.To diversify from your industry and broaden knowledge. To join groups . . . . over 700,000. To manage your image . . . . and brand. To competitively market your product or service. Copyright Prepare1
    36. 36. Twelve million small business people now market their business (not themselves) on LinkedIn. Copyright Prepare1
    37. 37. WHY ? www.blogger.com To share information quickly with customers, prospects and employees.To humanize your brand by allowing comments – both positive and negative. To offer quick responses to product or service issues or for crisis management. To link your company website and improve search engine optimization (SEO). Copyright Prepare1
    38. 38. WHY ? www.youtube.com To build links and take advantage of search engine optimization.To create a brand channel and “call to action”. To provide entertainment, educational or informational value via video sharing.To reduce costs by using simple camcorders and consumer equipment. Copyright Prepare1
    39. 39. YouTube Ready for $149.95 ~ in HDCopyright Prepare1
    40. 40. What happens in Vegas stays onYouTube, Twitter and Facebook… Copyright Prepare1
    41. 41. “Nobodies are the new somebodies in the world of Social Media.”
    42. 42. R.O.I.R.Return on Investment in Relationships Copyright Prepare1
    43. 43. From Customer to Evangelist Copyright Prepare1
    44. 44. BRAND = USP Copyright Prepare1
    45. 45. ONE THING Copyright Prepare1
    46. 46. BRAND MESSAGE Users want to identify with a brand What is your brand message? What should users know about you? Nike… Starbucks… Your business… Copyright Prepare1
    47. 47. Brand Tips1. Add Social Media Buttons to Website.2. Connect Blog to your Website.3. Embed Videos on your Website.4. Add your presentations.5. Add Facebook Like box. Copyright Prepare1
    48. 48. Are Dead Copyright Prepare1
    49. 49. 67%/199967%/2011 Copyright Prepare1
    50. 50. Copyright Prepare1
    51. 51. Copyright Prepare1
    52. 52. Copyright Prepare1
    53. 53. SEOCopyright Prepare1Copyright Prepare1
    54. 54. 1 Billion + Copyright Prepare1
    55. 55. Copyright Prepare1
    56. 56. Copyright Prepare1
    57. 57. retool Copyright Prepare1
    58. 58. Speed rules Copyright Prepare1
    59. 59. 8000 Horsepower Copyright Prepare1
    60. 60. Copyright Prepare1
    61. 61. Copyright Prepare1
    62. 62. THE RULES OF ENGAGEMENT  Always be transparent and show candor.  Be ethical – see www.womma.org/ethics.  Only provide relevant information. Address positive – and negative comments. (happy customers become evangelists).  Have a little fun – show your brandpersonality – leave the corporate speak behind. Copyright Prepare1 Copyright Prepare1
    63. 63. ADVANTAGES OF SOCIAL MEDIA . . . . . the REVIEW  Build relationships ~ through direct, timely customer service.  LISTEN to your customers. Improve search engine rankings ~ send people to your web site or blog.  Establish your business as a resource.  Build your brand ~ show its personality.  Create an advantage over your competition. Copyright Prepare1
    64. 64. . . . . KNOW WHAT YOU ARE GETTING INTO“You can’t handle the truth” . . . and it can be brutal and hurtful. Privacy will end.Your competitors will be watching – and you should be watching them. Copyright Prepare1
    65. 65. “No man ever became great except through many and greatmistakes.” —William Gladstone (from Timeless Wisdom, compiled by Gary Fenchuk) Copyright Prepare1
    66. 66. “You miss100% ofthe shots you never take.” —Wayne Gretzky Copyright Prepare1
    67. 67. Just Do it Copyright Prepare1
    68. 68. Thank You Copyright Prepare1

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