DVD Production 2000

DVD Authoring Issues
Blaine Graboyes
Founder, COO & Creative Director
ZUMA
New York City, USA

DVD Authoring Issues
Commodity vs. Collectible
Movie on a Disc
vs.
A New Broadband Experience

ZUMA Overview
One of largest and most advanced interactive design and development facilities in the world
Clients in entertainment, advertising, museum, corporate, production, retail, education, government
Projects for DVD, multimedia, Web, film, video, TV, installation, HDTV, convergence, VOD & beyond

ZUMA Business Overview
Approximate Breakdown of Business
25% Entertainment Titles
40% Business and Presentation
25% Fine Art and Museum Exhibits
10% Services for Hire
Focus on projects that utilize ZUMA proprietary products and services

ZUMA Studio Overview
9000 sf facility in Manhattan
Project development and management
Extensive design and production
35 DVD authoring systems
7 professional video encoders
Audio mixing, mastering and surround
Multimedia and Web development
Testing and quality assurance

DVD Authoring as a Commodity
Where is the bottom of production?
And better yet, why go there?
Must C&A houses be forced to compete over cost alone?
What happened to Creative, Costs, Resources, Experience, Desire?

Quick and Inexpensive Features
BUDGET IS NOT THE LIMIT!
Commentary Track
Bonus Footage
Trivia and Video
Trailers
Production Info and Photos
Web Connect
Multimedia

Co-marketing Opens New Doors
Music Videos
Fashion Shows
Television Programs
Related Content
Product Placement
Advertising and Trailers
Websites and Multimedia

DVD Authoring as a Collectible
What is the top end of production?
And better yet, why go there?
Hollywood has opened the door
Anyone can take the lead from here!
Small studios, distributors, independents, music companies, retailers, marketers

Key Issues for Collectibles
Creative and Design
Added Value Features
Quality Assurance
Web Connect and Marketing

Creative and Design Ideas
Explore new artistic directions
Create original material
Integrate menus with main program
Show breadth and depth of program
Apply intelligent authoring
Embrace interactive

Creative and Design Issues
Creative COSTS MONEY!
Broadcast design averages 10K per second
That’s why the TV and movies look so good

Added Value Ideas
Commentary tracks rule!
Consumers love ‘em, inexpensive, quick and fun
Extend core creative of program
Build on ideas and images in the main program
Extend the brand
Movies are powerful marketing platforms
Push the limits of interactivity
There is a lot more that DVD can do!

DVD Production 2000 Added Value Sample
Miramax Scream Trilogy DVD
Collaborate to explore the possibilities
Thanks to Laser Pacific, Trailer Designer, VM Labs, Menu Designer, Multimedia Designer
Trailer on Samsung NUON Demo Disc

DVD Production 2000 Added Value Sample
Miramax Scream Trilogy DVD
Collaborate to explore the possibilities
Thanks to Laser Pacific, Trailer Designer, VM Labs, Menu Designer, Multimedia Designer
Trailer on Samsung NUON Demo Disc
Cut-your-own-scene on Trilogy DVD

Quality Assurance For DVD
Testing takes resources!
Time, money, people, systems, thought
New QA tools available
Interra Surveyor
Phillips Verifier
Snell & Wilcox Mosalina
Pixel Tools
MPEG Checker
Third party facility, i.e. Intellikey

Quality Assurance Issues
Authoring and testing tools are new
Entire chain is highly complex
film-tape-master-encode-author-replicate
C&A houses are in the middle dedicated to meeting street dates
Often responsible for additional costs due to issues well outside of their control

Three Rules of QA
Allocate a budget for testing
Allocate time for testing
Collaboration is key!

Web Connect and Marketing
WebDVD is Broadband NOW!
Internet brings everyone together
Consumers, marketers, retailers
An understanding is eminent
Soon everyone will somehow come to terms with direct sales, brick and mortar, big distributors, e-commerce, and the next big thing in selling content

The WebDVD Opportunity
Someone is going to hit the button!
Collaboration and experimentation
TV and Web for real
Live events and shows
Targeted advertising
True one-to-one connection

DVD Production 2000

by Blaine Graboyes on Dec 14, 2010

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DVD Production 2000 — Presentation Transcript