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DVD Production 2000

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Presentation titled "DVD Authoring Issues" given by Blaine Graboyes in 2000 at the DVD Production 2000 conference in Los Angeles, CA

Presentation titled "DVD Authoring Issues" given by Blaine Graboyes in 2000 at the DVD Production 2000 conference in Los Angeles, CA

Published in: Technology

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Transcript

  • 1.  
  • 2. DVD Authoring Issues
    • Blaine Graboyes
    • Founder, COO & Creative Director
    • ZUMA
    • New York City, USA
  • 3. DVD Authoring Issues
    • Commodity vs. Collectible
    • Movie on a Disc
    • vs.
    • A New Broadband Experience
  • 4. ZUMA Overview
    • One of largest and most advanced interactive design and development facilities in the world
    • Clients in entertainment, advertising, museum, corporate, production, retail, education, government
    • Projects for DVD, multimedia, Web, film, video, TV, installation, HDTV, convergence, VOD & beyond
  • 5. ZUMA Business Overview
    • Approximate Breakdown of Business
      • 25% Entertainment Titles
      • 40% Business and Presentation
      • 25% Fine Art and Museum Exhibits
      • 10% Services for Hire
    • Focus on projects that utilize ZUMA proprietary products and services
  • 6. ZUMA Studio Overview
    • 9000 sf facility in Manhattan
    • Project development and management
    • Extensive design and production
    • 35 DVD authoring systems
    • 7 professional video encoders
    • Audio mixing, mastering and surround
    • Multimedia and Web development
    • Testing and quality assurance
  • 7.  
  • 8. DVD Authoring as a Commodity
    • Where is the bottom of production?
      • And better yet, why go there?
    • Must C&A houses be forced to compete over cost alone?
      • What happened to Creative, Costs, Resources, Experience, Desire?
  • 9. Quick and Inexpensive Features
    • BUDGET IS NOT THE LIMIT!
      • Commentary Track
      • Bonus Footage
      • Trivia and Video
      • Trailers
      • Production Info and Photos
      • Web Connect
      • Multimedia
  • 10. Co-marketing Opens New Doors
    • Music Videos
    • Fashion Shows
    • Television Programs
    • Related Content
    • Product Placement
    • Advertising and Trailers
    • Websites and Multimedia
  • 11.  
  • 12. DVD Authoring as a Collectible
    • What is the top end of production?
      • And better yet, why go there?
    • Hollywood has opened the door
    • Anyone can take the lead from here!
      • Small studios, distributors, independents, music companies, retailers, marketers
  • 13. Key Issues for Collectibles
    • Creative and Design
    • Added Value Features
    • Quality Assurance
    • Web Connect and Marketing
  • 14.  
  • 15. Creative and Design Ideas
    • Explore new artistic directions
    • Create original material
    • Integrate menus with main program
    • Show breadth and depth of program
    • Apply intelligent authoring
    • Embrace interactive
  • 16. Creative and Design Issues
    • Creative COSTS MONEY!
      • Broadcast design averages 10K per second
      • That’s why the TV and movies look so good
  • 17.  
  • 18. Added Value Ideas
    • Commentary tracks rule!
      • Consumers love ‘em, inexpensive, quick and fun
    • Extend core creative of program
      • Build on ideas and images in the main program
    • Extend the brand
      • Movies are powerful marketing platforms
    • Push the limits of interactivity
      • There is a lot more that DVD can do!
  • 19. DVD Production 2000 Added Value Sample
    • Miramax Scream Trilogy DVD
      • Collaborate to explore the possibilities
        • Thanks to Laser Pacific, Trailer Designer, VM Labs, Menu Designer, Multimedia Designer
    • Trailer on Samsung NUON Demo Disc
  • 20.  
  • 21. DVD Production 2000 Added Value Sample
    • Miramax Scream Trilogy DVD
      • Collaborate to explore the possibilities
        • Thanks to Laser Pacific, Trailer Designer, VM Labs, Menu Designer, Multimedia Designer
    • Trailer on Samsung NUON Demo Disc
    • Cut-your-own-scene on Trilogy DVD
  • 22.  
  • 23.  
  • 24. Quality Assurance For DVD
    • Testing takes resources!
      • Time, money, people, systems, thought
    • New QA tools available
      • Interra Surveyor
      • Phillips Verifier
      • Snell & Wilcox Mosalina
      • Pixel Tools
      • MPEG Checker
    • Third party facility, i.e. Intellikey
  • 25. Quality Assurance Issues
    • Authoring and testing tools are new
    • Entire chain is highly complex
      • film-tape-master-encode-author-replicate
    • C&A houses are in the middle dedicated to meeting street dates
      • Often responsible for additional costs due to issues well outside of their control
  • 26. Three Rules of QA
    • Allocate a budget for testing
    • Allocate time for testing
    • Collaboration is key!
  • 27.  
  • 28. Web Connect and Marketing
    • WebDVD is Broadband NOW!
    • Internet brings everyone together
      • Consumers, marketers, retailers
    • An understanding is eminent
      • Soon everyone will somehow come to terms with direct sales, brick and mortar, big distributors, e-commerce, and the next big thing in selling content
  • 29. The WebDVD Opportunity
    • Someone is going to hit the button!
      • Collaboration and experimentation
    • TV and Web for real
    • Live events and shows
    • Targeted advertising
    • True one-to-one connection
  • 30.