Building Better WordPress Sites

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WordPress optimization for search, users, and your sanity.

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Building Better WordPress Sites

  1. 1. Building Better WordPress SitesOptimization for search, users, and your sanity.Brian LaFranceMarketing Director – AuthorityLabsbrian.lafrance@authoritylabs.comTwitter - @blafrance
  2. 2. Start Off Right• Stock WordPress installs won’t cut it• Self vs. Managed Hosting• Apache vs. NGINX• Use WP_DEBUG
  3. 3. Keep it Clean• Delete any plugins you are not using• Plugin for cleanup and preferred settings• Avoid bloated themes
  4. 4. Speed it Up• Caching Plugins• Smaller images and sprites• CDN & S3• Redis
  5. 5. Managing Javascripts• Plugin developers are lazy• Use Google Hosted Libraries• Use wp_enqueue_script()• Monitor for errors• Combine when possible (Segment.io)
  6. 6. Monitoring• Chartbeat – load times & traffic trends• Pingdom – load times & uptime• New Relic – application monitoring• Binary Canary – uptime & custom strings
  7. 7. Plugins• More plugins = less security• Choose wisely• Plugins vs. Theme Functionality• Not always one size fits all
  8. 8. Random Tips• Keep everything up to date (can’t be said enough)• Site searches = content ideas• Don’t be afraid of custom post types• Use multisite & domain mapping• Frameworks can save time & headaches• Learn to use hooks• Never, ever edit core files. Ever. Don’t do it.
  9. 9. More information, links, and resources – bit.ly/pubconwpBuilding Better WordPress SitesOptimization for search, users, and your sanity.Brian LaFranceMarketing Director – AuthorityLabsbrian.lafrance@authoritylabs.comTwitter - @blafrance

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