Maximizing WordPress
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Maximizing WordPress session at Pubcon Vegas 2013

Maximizing WordPress session at Pubcon Vegas 2013

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Maximizing WordPress Presentation Transcript

  • 1. Maximizing WordPress Get more out of this great publishing platform Brian LaFrance Marketing Director – AuthorityLabs brian.lafrance@authoritylabs.com Twitter - @blafrance
  • 2. Lay Your Foundation • Stock WordPress installs won’t cut it • Self vs. Managed Hosting • Apache vs. NGINX • Use WP_DEBUG
  • 3. Keep it Clean • Delete any plugins you are not using • Plugin for cleanup and preferred settings
  • 4. Choosing a Theme • Avoid bloated themes • Frameworks vs. Themes • Genesis - Framework • Bones – Theme • _s (Underscores) - Theme
  • 5. Mobile Considerations • Responsive design – mobile first • Don’t go overboard – Logical breakpoints • Prioritize for better user experience • Minimize resources sent to devices
  • 6. Speed it Up • • • • Caching Plugins Smaller images and sprites CDN & S3 Redis
  • 7. Managing Javascripts • Plugin developers are lazy • Use Google Hosted Libraries • Use wp_enqueue_script() • Monitor for errors • Combine when possible (Segment.io)
  • 8. Monitoring • Chartbeat – load times & traffic trends • Pingdom – load times & uptime • New Relic – application monitoring • Binary Canary – uptime & custom strings
  • 9. Plugins • More plugins = less security • Choose wisely • Plugins vs. Theme Functionality • Not always one size fits all
  • 10. Updates & Security • Keep everything updated regularly • Multiple installs? Centralize tracking • Use Sucuri • Back everything up regularly
  • 11. Migrating Non WP Sites • Plan your URL structure for redirects • Scrape & create import files if needed • Test , fix, test, fix • site: search • Screaming Frog • Make sure all page types look good
  • 12. Launching New/Migrated Sites • Check rendering in all browsers • Check titles & descriptions • Double check ALL important redirects • Don’t rely on WP for www vs. non-www • Test all forms
  • 13. Random Tips • • • • • Site searches = content ideas Don’t be afraid of custom post types Use multisite & domain mapping Learn to use hooks Never, ever edit core files. Ever. Don’t do it.
  • 14. Maximizing WordPress Get more out of this great publishing platform Brian LaFrance Marketing Director – AuthorityLabs brian.lafrance@authoritylabs.com Twitter - @blafrance More information, links, and resources – bit.ly/pubconwp