Maximizing WordPress

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Maximizing WordPress session at Pubcon Vegas 2013

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Maximizing WordPress

  1. 1. Maximizing WordPress Get more out of this great publishing platform Brian LaFrance Marketing Director – AuthorityLabs brian.lafrance@authoritylabs.com Twitter - @blafrance
  2. 2. Lay Your Foundation • Stock WordPress installs won’t cut it • Self vs. Managed Hosting • Apache vs. NGINX • Use WP_DEBUG
  3. 3. Keep it Clean • Delete any plugins you are not using • Plugin for cleanup and preferred settings
  4. 4. Choosing a Theme • Avoid bloated themes • Frameworks vs. Themes • Genesis - Framework • Bones – Theme • _s (Underscores) - Theme
  5. 5. Mobile Considerations • Responsive design – mobile first • Don’t go overboard – Logical breakpoints • Prioritize for better user experience • Minimize resources sent to devices
  6. 6. Speed it Up • • • • Caching Plugins Smaller images and sprites CDN & S3 Redis
  7. 7. Managing Javascripts • Plugin developers are lazy • Use Google Hosted Libraries • Use wp_enqueue_script() • Monitor for errors • Combine when possible (Segment.io)
  8. 8. Monitoring • Chartbeat – load times & traffic trends • Pingdom – load times & uptime • New Relic – application monitoring • Binary Canary – uptime & custom strings
  9. 9. Plugins • More plugins = less security • Choose wisely • Plugins vs. Theme Functionality • Not always one size fits all
  10. 10. Updates & Security • Keep everything updated regularly • Multiple installs? Centralize tracking • Use Sucuri • Back everything up regularly
  11. 11. Migrating Non WP Sites • Plan your URL structure for redirects • Scrape & create import files if needed • Test , fix, test, fix • site: search • Screaming Frog • Make sure all page types look good
  12. 12. Launching New/Migrated Sites • Check rendering in all browsers • Check titles & descriptions • Double check ALL important redirects • Don’t rely on WP for www vs. non-www • Test all forms
  13. 13. Random Tips • • • • • Site searches = content ideas Don’t be afraid of custom post types Use multisite & domain mapping Learn to use hooks Never, ever edit core files. Ever. Don’t do it.
  14. 14. Maximizing WordPress Get more out of this great publishing platform Brian LaFrance Marketing Director – AuthorityLabs brian.lafrance@authoritylabs.com Twitter - @blafrance More information, links, and resources – bit.ly/pubconwp

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