Supercharge Your Marketing with Strategic Marketing 3.0
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Supercharge Your Marketing with Strategic Marketing 3.0

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You’ve heard people lament, "Half the money I spend on advertising is wasted. I just don't know which half." The same is true for marketing today. ...

You’ve heard people lament, "Half the money I spend on advertising is wasted. I just don't know which half." The same is true for marketing today.

It's also true that most companies don't spend too little on marketing. They spend too much for the sales and profits they generate. The difference is profit coming straight out of the owner's pocket. Visions for marketing aren't too large, they're too small. Marketing can generate more sales for your company than you ever thought possible. Getting there doesn't require new concepts or leaps of faith or buckets of money. It requires the right approach.

Strategic Marketing 3.0 will help you understand why your customers really buy from you, and use that deep understanding to create a marketing strategy that effectively targets your precious marketing dollars to attract more customers who feel the same way.

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  • John Wannamaker famously said, "Half the money I spend on advertising is wasted. I just don't know which half."  The same is true for marketing. Most companies don't spend too little on marketing. They spend too much for the sales and profits they generate.
  • Dieters know they're not supposed to eat chips straight from the bag, but the incremental gain from doing the right thing "just this time" isn't enough to change behavior. In a world focused on big concepts, getting the little things right is hard.
  • FUD
  • With everyone on the same page…They use younger employees more in representing the firm.On-site personnel know how to spot strategic opportunities.Proposals run faster and smoother. They actually do fewer proposals now, but they win an overwhelming majority of the ones they do. Little wasted effort.All new employees attend “marketing training” to learn firm’s positioning.
  • With everyone on the same page…They use younger employees more in representing the firm.On-site personnel know how to spot strategic opportunities.Proposals run faster and smoother. They actually do fewer proposals now, but they win an overwhelming majority of the ones they do. Little wasted effort.All new employees attend “marketing training” to learn firm’s positioning.
  • With everyone on the same page…They use younger employees more in representing the firm.On-site personnel know how to spot strategic opportunities.Proposals run faster and smoother. They actually do fewer proposals now, but they win an overwhelming majority of the ones they do. Little wasted effort.All new employees attend “marketing training” to learn firm’s positioning.
  • With everyone on the same page…They use younger employees more in representing the firm.On-site personnel know how to spot strategic opportunities.Proposals run faster and smoother. They actually do fewer proposals now, but they win an overwhelming majority of the ones they do. Little wasted effort.All new employees attend “marketing training” to learn firm’s positioning.
  • CTA

Supercharge Your Marketing with Strategic Marketing 3.0 Supercharge Your Marketing with Strategic Marketing 3.0 Presentation Transcript

  • Supercharge Your Marketing Strategic Marketing 3.0 Doing More with Less ©2013 La Fetra Consulting 1
  • Marketing shouldn’t create frustration ©2013 La Fetra Consulting 2
  • “Half the money I spend on marketing advertising is wasted. I just don’t know which half.” John Wannamaker ©2013 La Fetra Consulting 3
  • ©2013 La Fetra Consulting 4
  • “You can’t eat ©2013 La Fetra Consulting just one” 5
  • Little things tend to ©2013 La Fetra Consulting accumulate 6
  • and Exercise Diet ©2013 La Fetra Consulting 7
  • Clear objectives protect against Fear, Uncertainty and Doubt ©2013 La Fetra Consulting 8
  • Understanding enables success ©2013 La Fetra Consulting 9
  • Familiar fundamentals Challenging execution ©2013 La Fetra Consulting 10
  • practical attractive effective 10 years ©2013 La Fetra Consulting 11
  • Strong roots support a healthy canopy ©2013 La Fetra Consulting 12
  • ©2013 La Fetra Consulting 13
  • Deep Customer Insights How can 4 Principles improve your business? Strategic Marketing 3.0 ©2013 La Fetra Consulting 14
  • The right target creates simplicity ©2013 La Fetra Consulting 15
  • Principal #1 Know the real reasons people select your firm ©2013 La Fetra Consulting 16
  • A strong and clear message is a compelling story ©2013 La Fetra Consulting 17
  • Principal #2 Do whatever it takes to get your positioning right ©2013 La Fetra Consulting 18
  • The best marketing is story-telling ©2013 La Fetra Consulting 19
  • Create leverage ©2013 La Fetra Consulting 20
  • Principal #3 Change the game with customer references ©2013 La Fetra Consulting 21
  • extend the benefits beyond marketing ©2013 La Fetra Consulting 22
  • Principal #4 Tip marketing on its side ©2013 La Fetra Consulting 23
  • Strategic Marketing Plan Sales ©2013 La Fetra Consulting HR Support Development 24
  • Commercial Builder With everyone on the same page… ©2013 La Fetra Consulting 25
  • Commercial Builder With everyone on the same page… 1. Proposals run faster and smoother. ©2013 La Fetra Consulting 26
  • Commercial Builder With everyone on the same page… 1. Proposals run faster and smoother. 2. Sense of synergy pervades firm. People more productive, innovative and loyal. ©2013 La Fetra Consulting 27
  • Commercial Builder With everyone on the same page… 1. Proposals run faster and smoother. 2. Sense of synergy pervades firm. People more productive, innovative and loyal. 3. Easier to attract top talent. Better career opportunities. ©2013 La Fetra Consulting 28
  • Smart leaders can improve ©2013 La Fetra Consulting 29
  • Bruce La Fetra Email: bruce@lafetraconsulting.com Website: LaFetraConsulting.com Blog: LaFetraConsulting.com/LookingUp ©2013 La Fetra Consulting 30