Supercharge Your
Marketing
Strategic Marketing 3.0

Doing More
with Less
©2013 La Fetra Consulting

1
Marketing shouldn’t create

frustration

©2013 La Fetra Consulting

2
“Half the money I spend on
marketing
advertising is wasted. I just
don’t know which half.”
John
Wannamaker

©2013 La Fetra...
©2013 La Fetra Consulting

4
“You can’t eat
©2013 La Fetra Consulting

just one”

5
Little things tend to
©2013 La Fetra Consulting

accumulate

6
and Exercise

Diet
©2013 La Fetra Consulting

7
Clear objectives protect against

Fear, Uncertainty and Doubt

©2013 La Fetra Consulting

8
Understanding enables

success

©2013 La Fetra Consulting

9
Familiar fundamentals
Challenging execution

©2013 La Fetra Consulting

10
practical
attractive
effective

10 years
©2013 La Fetra Consulting

11
Strong roots support a healthy canopy

©2013 La Fetra Consulting

12
©2013 La Fetra Consulting

13
Deep Customer Insights

How can 4 Principles improve

your business?
Strategic Marketing 3.0

©2013 La Fetra Consulting

1...
The right target creates

simplicity

©2013 La Fetra Consulting

15
Principal #1
Know the real reasons people
select your firm
©2013 La Fetra Consulting

16
A strong and clear message is

a compelling story

©2013 La Fetra Consulting

17
Principal #2
Do whatever it takes to get your

positioning right
©2013 La Fetra Consulting

18
The best marketing is

story-telling

©2013 La Fetra Consulting

19
Create leverage

©2013 La Fetra Consulting

20
Principal #3
Change the game with customer
references

©2013 La Fetra Consulting

21
extend the benefits
beyond marketing

©2013 La Fetra Consulting

22
Principal #4
Tip marketing on its side
©2013 La Fetra Consulting

23
Strategic
Marketing Plan

Sales

©2013 La Fetra Consulting

HR

Support

Development

24
Commercial Builder
With everyone on the same page…

©2013 La Fetra Consulting

25
Commercial Builder
With everyone on the same page…

1. Proposals run faster and
smoother.

©2013 La Fetra Consulting

26
Commercial Builder
With everyone on the same page…

1. Proposals run faster and
smoother.
2. Sense of synergy pervades fir...
Commercial Builder
With everyone on the same page…

1. Proposals run faster and
smoother.
2. Sense of synergy pervades fir...
Smart leaders can improve

©2013 La Fetra Consulting

29
Bruce La Fetra
Email: bruce@lafetraconsulting.com
Website: LaFetraConsulting.com
Blog: LaFetraConsulting.com/LookingUp

©2...
Upcoming SlideShare
Loading in …5
×

Supercharge Your Marketing with Strategic Marketing 3.0

587
-1

Published on

You’ve heard people lament, "Half the money I spend on advertising is wasted. I just don't know which half." The same is true for marketing today.

It's also true that most companies don't spend too little on marketing. They spend too much for the sales and profits they generate. The difference is profit coming straight out of the owner's pocket. Visions for marketing aren't too large, they're too small. Marketing can generate more sales for your company than you ever thought possible. Getting there doesn't require new concepts or leaps of faith or buckets of money. It requires the right approach.

Strategic Marketing 3.0 will help you understand why your customers really buy from you, and use that deep understanding to create a marketing strategy that effectively targets your precious marketing dollars to attract more customers who feel the same way.

Published in: Marketing, Business, Technology
2 Comments
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
587
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
27
Comments
2
Likes
0
Embeds 0
No embeds

No notes for slide
  • John Wannamaker famously said, "Half the money I spend on advertising is wasted. I just don't know which half."  The same is true for marketing. Most companies don't spend too little on marketing. They spend too much for the sales and profits they generate.
  • Dieters know they're not supposed to eat chips straight from the bag, but the incremental gain from doing the right thing "just this time" isn't enough to change behavior. In a world focused on big concepts, getting the little things right is hard.
  • FUD
  • With everyone on the same page…They use younger employees more in representing the firm.On-site personnel know how to spot strategic opportunities.Proposals run faster and smoother. They actually do fewer proposals now, but they win an overwhelming majority of the ones they do. Little wasted effort.All new employees attend “marketing training” to learn firm’s positioning.
  • With everyone on the same page…They use younger employees more in representing the firm.On-site personnel know how to spot strategic opportunities.Proposals run faster and smoother. They actually do fewer proposals now, but they win an overwhelming majority of the ones they do. Little wasted effort.All new employees attend “marketing training” to learn firm’s positioning.
  • With everyone on the same page…They use younger employees more in representing the firm.On-site personnel know how to spot strategic opportunities.Proposals run faster and smoother. They actually do fewer proposals now, but they win an overwhelming majority of the ones they do. Little wasted effort.All new employees attend “marketing training” to learn firm’s positioning.
  • With everyone on the same page…They use younger employees more in representing the firm.On-site personnel know how to spot strategic opportunities.Proposals run faster and smoother. They actually do fewer proposals now, but they win an overwhelming majority of the ones they do. Little wasted effort.All new employees attend “marketing training” to learn firm’s positioning.
  • CTA
  • Supercharge Your Marketing with Strategic Marketing 3.0

    1. 1. Supercharge Your Marketing Strategic Marketing 3.0 Doing More with Less ©2013 La Fetra Consulting 1
    2. 2. Marketing shouldn’t create frustration ©2013 La Fetra Consulting 2
    3. 3. “Half the money I spend on marketing advertising is wasted. I just don’t know which half.” John Wannamaker ©2013 La Fetra Consulting 3
    4. 4. ©2013 La Fetra Consulting 4
    5. 5. “You can’t eat ©2013 La Fetra Consulting just one” 5
    6. 6. Little things tend to ©2013 La Fetra Consulting accumulate 6
    7. 7. and Exercise Diet ©2013 La Fetra Consulting 7
    8. 8. Clear objectives protect against Fear, Uncertainty and Doubt ©2013 La Fetra Consulting 8
    9. 9. Understanding enables success ©2013 La Fetra Consulting 9
    10. 10. Familiar fundamentals Challenging execution ©2013 La Fetra Consulting 10
    11. 11. practical attractive effective 10 years ©2013 La Fetra Consulting 11
    12. 12. Strong roots support a healthy canopy ©2013 La Fetra Consulting 12
    13. 13. ©2013 La Fetra Consulting 13
    14. 14. Deep Customer Insights How can 4 Principles improve your business? Strategic Marketing 3.0 ©2013 La Fetra Consulting 14
    15. 15. The right target creates simplicity ©2013 La Fetra Consulting 15
    16. 16. Principal #1 Know the real reasons people select your firm ©2013 La Fetra Consulting 16
    17. 17. A strong and clear message is a compelling story ©2013 La Fetra Consulting 17
    18. 18. Principal #2 Do whatever it takes to get your positioning right ©2013 La Fetra Consulting 18
    19. 19. The best marketing is story-telling ©2013 La Fetra Consulting 19
    20. 20. Create leverage ©2013 La Fetra Consulting 20
    21. 21. Principal #3 Change the game with customer references ©2013 La Fetra Consulting 21
    22. 22. extend the benefits beyond marketing ©2013 La Fetra Consulting 22
    23. 23. Principal #4 Tip marketing on its side ©2013 La Fetra Consulting 23
    24. 24. Strategic Marketing Plan Sales ©2013 La Fetra Consulting HR Support Development 24
    25. 25. Commercial Builder With everyone on the same page… ©2013 La Fetra Consulting 25
    26. 26. Commercial Builder With everyone on the same page… 1. Proposals run faster and smoother. ©2013 La Fetra Consulting 26
    27. 27. Commercial Builder With everyone on the same page… 1. Proposals run faster and smoother. 2. Sense of synergy pervades firm. People more productive, innovative and loyal. ©2013 La Fetra Consulting 27
    28. 28. Commercial Builder With everyone on the same page… 1. Proposals run faster and smoother. 2. Sense of synergy pervades firm. People more productive, innovative and loyal. 3. Easier to attract top talent. Better career opportunities. ©2013 La Fetra Consulting 28
    29. 29. Smart leaders can improve ©2013 La Fetra Consulting 29
    30. 30. Bruce La Fetra Email: bruce@lafetraconsulting.com Website: LaFetraConsulting.com Blog: LaFetraConsulting.com/LookingUp ©2013 La Fetra Consulting 30
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×