You’ve heard people lament, "Half the money I spend on advertising is wasted. I just don't know which half." The same is true for marketing today.
It's also true that most companies don't spend too little on marketing. They spend too much for the sales and profits they generate. The difference is profit coming straight out of the owner's pocket. Visions for marketing aren't too large, they're too small. Marketing can generate more sales for your company than you ever thought possible. Getting there doesn't require new concepts or leaps of faith or buckets of money. It requires the right approach.
Strategic Marketing 3.0 will help you understand why your customers really buy from you, and use that deep understanding to create a marketing strategy that effectively targets your precious marketing dollars to attract more customers who feel the same way.