BLADE Company Overview

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    Jun 10, 2009 BLADE Network Technologies

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    BLADE Company Overview - Presentation Transcript

    1. Company Overview
    2. Key Points
      • BLADE ’s Rackonomics accelerates adoption of converged networks using 10 Gigabit Ethernet
      • BLADE ’s new RackSwitch provides leading performance and features
      • BLADE ’s virtualization solutions enrich the network for dynamic & cloud data centers
      Jun 10, 2009 www.bladenetwork.net
    3. BLADE Backgrounder
      • Products
        • Switches for Blade Servers
        • Top-of-Rack switches
        • Virtualization & management
      • Achievements
        • Nearly 6M datacenter ports shipped
        • 12,000+ switches at one customer
        • 54% unit growth in 2008
        • 48% blade switch market share
        • Firsts
          • 1 st FCoE ready blade switch
          • 1st Layer 2-3 & Layer 2-7 for blades
          • 1st 10G for blade servers
          • 1st to provide blade network virtualization
          • 1st Green Networking company
      • Customers
        • Over 300 of the Fortune 500
        • 26+ industries
        • OEMs:
      • Facts
        • Independent, private company since February 2006
        • Employs over 300 people
        • Santa Clara, CA Headquarters
        • Offices in Canada, Europe, Middle East, Japan, China, Korea
      Jun 10, 2009 www.bladenetwork.net
    4. Growing Pressures on Data Centers
      • Busier servers
      • Virtualization
      • Multicore CPUs
      • Multiple fabrics
      • More servers
      • Consolidation
      • Scale-out
      • Web 2.0
      • Clustering
      • Vanishing resources
      • Shrinking IT budgets
      • Power & cooling squeeze
      • Management complexity
      Jun 10, 2009 www.bladenetwork.net The answer is Rackonomics
    5. Rackonomics
      • Rack-level provisioning makes it easier
        • to scale out
        • to “go cloud”
      • With Rackonomics, IT can:
        • Respond faster to business demands
        • Increase energy efficiency
        • Decrease TCO
      Jun 10, 2009 www.bladenetwork.net Rackonomics The Replicated Rack is the New Data Center! Virtual Easier Cooler
    6. Cloud Ready Network Architecture
      • Addresses network requirements in five critical areas:
      BLADE Network Technologies
      • Cloud Ready “Truths”:
      • OPEN solutions – with multi-vendor support
      • Incremental deployment, not rip and replace
      Jun 10, 2009 1. High bandwidth / low latency 2. Convergence to Ethernet 3. Support for agile workloads 4. Build-out and management 5. Green / low power
    7. BLADE Product Overview www.bladenetwork.net Hardware Software
      • IBM
      • Server Connectivity Module
      • Intelligent Copper Pass-through Module
      • Layer 2-7 Application Switch Module
      • GE Layer 2/3 switch (Copper & Fiber)
      • GE-down/10G-uplink Layer 2/3 switch
      • 1Gb/10Gb Ethernet Layer 2/3 switch
      • All 10G Layer 2/3 switch
      • RackSwitch 8000 (iDataPlex & Cluster 1350)
      • RackSwitch 8100/8124 (iDataPlex & Cluster 1350)
      • HP
      • GE Layer 2/3 switch (Copper & Fiber) for p-Class
      • GE Layer 2 switch (Copper) for c-Class
      • GE Layer 2/3 switch (Dual Mode Copper/Fiber) for c-Class
      • GE-down/GE & 10G-uplink Layer 2/3 switch for c-Class
      • All 10G Layer 2/3 switch for c-Class
      • NEC
      • GE Layer 2 switch (Copper)
      • GE Layer 2/3 switch (Dual Mode: Copper/Fiber)
      • All 10G Layer 2/3 switch
      • SmartConnect™ (Network Virtualization Software)
        • VMready™
        • ServerMobility™ Software
        • IBM Open Fabric Manager with BNT Virtual Switch Extensions
      • BLADEHarmony™ Manager (GUI based Device Management Software)
      • SmartPanel™ Simplified Server Switch Software
      Jun 10, 2009
    8. Virtual Switch Resident Network Virtualization
      • SmartConnect™ Switch Virtualization
        • Share I/O across a blade chassis or rack
          • Decouple scaling of CPU, I/O and storage
        • Server-centric for server administrators
      • VMready™ VM Migration Support
        • Unleashes the power of VM migration
        • Manage QoS, VLANs, and Security per VM, not per physical port
        • Eliminates security exposure when VM’s move
        • Reduce administrative load required to support VM movement
      Jun 10, 2009 www.bladenetwork.net Web traffic Video traffic Backup traffic
      • Physical ports are the old switching unit
        • Not aware of Virtual Machines (VMs)
        • Configuration per physical port only
          • No flexibility for unique VM needs
        • No flexibility to handle VM migrations
      • Virtual ports are the new switching unit
        • Fully aware of Virtual Machines
        • Configuration per virtual port
        • Automated Network mobility
          • Configuration follows Virtual Machines in real-time during migration
      VMready™ Virtual Machine aware networking Server 10’s of Physical ports Server Server 10G 10G 10G physical ports Server Server Server v-ports CNA 10G CNA Old Switches VMready Switches 1000’s of Virtual ports
    9. BLADE’s Rackonomics Switch Family
      • Networking Virtualization switch-resident software
        • SmartConnect™ and VMready™
      • First server and storage rack-optimized switch
        • Airflow to match server and storage racks
      • Makes networks easier to manage
        • BLADEHarmony™ Manager
      Jun 10, 2009 www.bladenetwork.net RackSwitch G8000 1/10G Ethernet Switch RackSwitch G8124 10G Low Latency SFP+ Switch RackSwitch G8100 10G Low Latency CX4 Switch Virtual Cooler Easier Under $500/port for 10G Ethernet Less power than 2 light bulbs
    10. Cooler Airflow to match servers and storage Side View Hot/Cold Aisle 70° 70° 71° 72° 74° 73° 70° 70° 72° 83° 85° 95° 90° Cold Aisle Hot Aisle Cold Aisle Hot Loops Jun 10, 2009 www.bladenetwork.net
      • Majority of network products in server racks would create “hot loops” in airflow
      • BLADE RackSwitch allows for “cool aisles” and “hot aisles”
      • US Patent application for “redirection of airflow”
      Using BLADE RackSwitch Using general-purpose switch Traditional Switch Server Side Cooled Switch Storage Device Storage Device Server Storage Device Server Storage Device Storage Device Server BLADE RackSwitch Server BLADE RackSwitch Storage Device Storage Device Server Storage Device Server Storage Device Storage Device Server
    11. Easier BladeHarmony™ Manager Software Jun 10, 2009 www.bladenetwork.net
      • Data center view and management of I/O
      • Single-click update to thousands of switches
      • Integrates with VMware Infrastructure (VI), HP Systems Insight Manager & IBM Director
    12. Easier Fabric Convergence for the Cloud
      • Lossless with Converged Enhanced Ethernet (CEE)
        • IP SAN and Fibre Channel over Ethernet (FCoE)
      • Low latency for high-performance clusters (HPC)
      • Low power with fewer components
      • Low cost
        • Single attach (NIC/Adapter) for servers & storage
        • Reduced cabling & management
      Jun 10, 2009 www.bladenetwork.net SAN LAN Converged Server Fabric Fibre Channel InfiniBand HPC Cluster Ethernet
      • NAS and iSCSI – available today
      • FCoE-ready lossless fabric – makes IP SANs better, too
      SAN, LAN, and Cluster traffic will converge on 10G Ethernet
    13. Rack Virtualization = Virtual, Cooler, Easier Networking Jun 10, 2009 www.bladenetwork.net Virtualization Enriched Network BLADE RackSwitch BLADE Switches for HP, IBM, NEC Virtualization Software SmartConnect™ with VMready™ BLADEHarmony ™ Manager
    14. BLADE 10G Advantages
      • Leadership
        • Leading supplier of blade switches, 48% share
        • #4 overall in 10G, per Dell’Oro, with 7% share (behind Cisco, HP, 3Com)
      • Performance
        • Non-blocking, line rate bandwidth with 595 Million Packets/Sec
        • Low latency (350 ns - 1.6 μs)
      • Savings
        • Less than $500/port, $24/Gbps
        • One third to one tenth the power
        • Fewer cables than with multiple gigabit links
        • SFP+ direct attach cables
      • Management
        • Single fabric for data and storage
        • Familiar advanced L2/3 software with QoS and high availability
        • Interoperates seamlessly with Cisco core networks
      • Solutions
        • Aggregation, Virtualization, IP SAN, Cloud/Web 2.0, HPC, Video content & distribution
      Jun 10, 2009 www.bladenetwork.net
    15. Rackonomics at 10 Gigabit Speed
      • Rackonomics
        • Virtual : Network Virtualization and VM migration enable dynamic data centers
        • Cooler : Lower power utilization and data center airflow design
        • Easier : Converged “single-wire” networks with central management
      • BLADE – a proven partner
        • Field-proven, mature switch software
        • Existing (IBM, HP, NEC, Verari) and new distribution partners
        • Over 300 of the Fortune 500 count on BLADE
      • Dynamic & Cloud Data Centers – ready for any workload
      www.bladenetwork.net Jun 10, 2009
    16. Disclaimer
      • BLADE makes no warranties regarding the accuracy of this information. BLADE does not warrant or represent that it will introduce any product to which the information relates. It is presented for discussion purposes only.
      • All statements regarding BLADE’s future direction and intent are subject to change or withdrawal without notice, at BLADE’s sole discretion.
      • Prices, delivery dates and technical specifications are subject to change without notice. 
      • Copyright 2009 BLADE Network Technologies. BLADE Network Technologies, the BLADE logo, BLADEHarmony, RackSwitch, SmartConnect and VMready are trademarks of BLADE Network Technologies.  All other names or marks are property of their respective owners.
      BLADE Network Technologies Jun 10, 2009

    + BLADE Network TechnologiesBLADE Network Technologies, 6 months ago

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