BW - Skillpop #1: Online branding and networking.

1. Online Branding
+
Networking
Corri Smith / Black Wednesday
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt

2. I am the owner of Black Wednesday
Social Co., a boutique marketing company
that helps brands share their passion
through a combination of social media,
event and public relations services.
“Don’t just find your voice, find your conversation”
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt
About ME!

3. 1. Open Twitter
2. Write something witty
3. Use #bwskillpopclt
4. Tag @skillpopclt
5. Tag the person next to you
6. How will you make all of this fit in 160 characters?
7. You can do it!
You are here. Let’s tweet about it.

4. ● How you present yourself online
● How others perceive you online
● Personal Vs. Professional
What Is An Online Brand?
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt

5. Steps To Develop YOUR Online Brand:
● Focus on your skills, personality and uniqueness
● Maintain a consistent (cross channel) message
● Find your conversation and your go-to (platform)
● Never stop learning
● Always pay attention to your competition
● Keep everything up to date!
● Stay authentic
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt

6. Let’s talk about your bio...
1. What do you want people to know?
2. Optimize your space
3. Keep it consistent
4. Let’s get to it...

7. ● Lists/Groups -> #bwskillpopclt
● IFTTT
● Conversations
● Tag & Engage
● Gif’s
● 3 steps to network using Twitter
○ Find social media influencers
○ Use tweetdesk to track #s
○ Take the convo offline!
Let’s talk Twitter...
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt

8. ● Hootsuite: multiple accounts &
stats
● IFTTT: apps & interactions
● Tweetdeck: events,
conversations, networking
● Buffer: content
● Bitly: links
Super Awesome Social Media Tools!
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt

9. ● Content
○ great photos & stories
● Content marketing
○ where/when/how to share
● Test
○ A/B and split
● Measure
○ GA and sm stats
● LEARN
○ Subscribe to
@bwsocialco’s
“CONTENT” list
● Keep it real!
#bwskillpopclt | @bwsocialco | @corriasmith | @skillpopclt
Best Practices

10. Corri Smith
corri@blackwednesday.social
@corriasmith
@bwsocialco
blackwednesday.social
#bwskillpopclt
Contact me!