(As a Nordic startup) - Why Berlin?
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(As a Nordic startup) - Why Berlin?

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My keynote held at the Nordic Business Event at Lower East Lab, Berlin March 27th 2014. Follow me on twitter for more http://twitter.com/blacktar - Send me an email vidar@blacktar.com for speaking ...

My keynote held at the Nordic Business Event at Lower East Lab, Berlin March 27th 2014. Follow me on twitter for more http://twitter.com/blacktar - Send me an email vidar@blacktar.com for speaking inquiries. See CC license details for reuse.

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(As a Nordic startup) - Why Berlin? (As a Nordic startup) - Why Berlin? Presentation Transcript

  • VIDARANDERSEN.COM WHY BERLIN? NORDIC BUSINESS EVENT - MARCH 27TH 2014 LOWER EAST LAB, BERLIN
  • VIDARANDERSEN.COM HI! I’M VIDAR ANDERSEN • NORWEGIAN LIVING IN COLOGNE, DE 
 FOR LAST 9 YEARS • 17+ YEARS PROFESSIONAL EXPERIENCE CREATING ENTERPRISE SOFTWARE FOR F500 AND GOS • STARTUP FOUNDER & ENTREPRENEUR (HITS & MISSES) • CORPORATE ENTREPRENEURSHIP CONSULTANT TO F100 CORPORATIONS WITH ANDERSENDIERICK.COM • EDUCATOR (NEXT INSTRUCTOR, UNIVERSITY LECTURER ON STARTUP ENTREPRENEURSHIP 
 & LEAN LAUNCHPAD INSTRUCTOR, EXIST COACH)
  • VIDARANDERSEN.COM SOME WHO I’VE WORKED WITH
  • VIDARANDERSEN.COM SOME OF WHAT I’VE FOUNDED Gauss The People Magnet OneSec
  • VIDARANDERSEN.COM I’VE BEEN AROUND
  • VIDARANDERSEN.COM LEAN LAUNCHPAD EDUCATORS JUNE 2013 @ STANFORD UNIVERSITY VIDARANDERSEN.COM
  • VIDARANDERSEN.COM
  • VIDARANDERSEN.COM LET’S CONNECT 
 //BLACKTAR@GMAIL.COM //TWITTER.COM/BLACKTAR //FACEBOOK.COM/BLACKTAR //LINKEDIN.COM/IN/VIDARANDERSEN //VIDARANDERSEN.COM
  • VIDARANDERSEN.COM WHY GERMANY? FIRST THINGS FIRST
  • VIDARANDERSEN.COM WHY GERMANY? • EXCELLENT INFRASTRUCTURE • EXCELLENT ECONOMIC & POLITICAL STABILITY • EXCELLENT HIGHER EDUCATION & RESEARCH UNIVERSITIES • ENTREPRENEURIAL - 5 MILLION SELF-EMPLOYED + LARGEST NUMBER OF “HIDDEN CHAMPIONS” 1.300 + 33 F100 • THE ENGINE AND THE LARGEST OF THE EUROPEAN ECONOMY & POSITIVE GROWTH • LARGEST SINGLE MARKET IN EUROPE • IN THE PHYSICAL CENTER OF EUROPE • FREE FLOW OF QUALIFIED TALENT - ESPECIALLY YOUNG & CEE DEMOGRAPHY • 33 OF GLOBAL FORTUNE 100 ARE HEADQUARTERED HERE • COMPATIBLE CULTURE & RELATED LANGUAGE • NORDICS ARE HELD IN HIGH REGARD RIGHT OFF-THE-BAT (UNFAIR ADVANTAGE)
  • VIDARANDERSEN.COMVIDARANDERSEN.COM
  • VIDARANDERSEN.COM
  • VIDARANDERSEN.COM DEUTSCHE TELEKOM, DEUTSCHE POST DHL, LUFTHANSA, BAYER, E.ON, METRO, FRANZ HANIEL, RWE, THYSSENKRUPP, BERTELSMANN, VOLKSWAGEN, DAIMLER, ALLIANZ, SIEMENS, BASF, BMW, MUNICH RE GROUP, DEUTSCHE BANK, ROBERT BOSCH, LANDESBANK BADEN-WÜRTTEMBERG, DEUTSCHE BAHN, CONTINENTAL, HERAEUS HOLDING, DZ BANK, EDEKA ZENTRALE, PHOENIX PHARMAHANDEL, COMMERZBANK, ENERGIE BADEN-WUERTTEMBERG, TUI, MARQUARD & BAHLS, FRESENIUS, KFW BANKENGRUPPE 33 GLOBAL F100
  • VIDARANDERSEN.COM 1.300 GERMAN
 HIDDEN CHAMPIONS • RELATIVELY SMALL BUT HIGHLY SUCCESSFUL AND MOSTLY UNKNOWN COMPANIES • NUMBER ONE, TWO, OR THREE IN THE GLOBAL MARKET, OR NUMBER ONE ON THE COMPANY'S CONTINENT, DETERMINED BY MARKET SHARE. • LOW LEVEL OF PUBLIC AWARENESS. • REVENUE BELOW $4 BILLION
  • VIDARANDERSEN.COM WHAT MAKES UP A SUCCESSFUL STARTUP CLUSTER? A MODEL
  • VIDARANDERSEN.COMVIDARANDERSEN.COM
  • VIDARANDERSEN.COM WHY BERLIN? AND NOT LONDON, AMSTERDAM, PARIS OR COLOGNE?
  • VIDARANDERSEN.COM “ARM, ABER SEXY” VIDARANDERSEN.COM http://www.flickr.com/photos/sorosh/682495857/ - BERLIN MAYOR KLAUS WOWEREIT
  • VIDARANDERSEN.COM WHY BERLIN? • LOCATION - NATURAL & TRADITIONAL BEACH HEAD FOR NORDICS • ACCESS TO EMBASSIES AND TRADE ORGANIZATIONS • ACCESS TO STILL RELATIVELY CHEAP OFFICE SPACE • ACCESS TO NATIONAL AND INTERNATIONAL VENTURE CAPITAL • ACCESS TO YOUNG TALENT, INTERNATIONAL QUALIFIED WORK FORCE • ACCESS TO EXCELLENT RESEARCH UNIVERSITIES & ENTITIES • ACCESS TO NATIONAL AND INTERNATIONAL CORPORATIONS & ORGS
  • VIDARANDERSEN.COM WHY BERLIN? • ENTREPRENEURIAL - 44.228 COMPANIES FOUNDED IN BERLIN 2012 • 2.500 TECH STARTUPS IN BERLIN • HIGHEST NUMBER OF NEW COMPANIES FOUNDED PER CAPITA • GROWTH RATE HIGHEST IN GERMANY - 15.3% VS 9% AVERAGE • 44% OF ALL NEW ENTREPRENEURS IN BERLIN ARE *NOT* GERMAN • POVERTY == OPPORTUNITY
  • VIDARANDERSEN.COM
  • VIDARANDERSEN.COM
  • VIDARANDERSEN.COM 3 TOP UNIVERSITIES
  • VIDARANDERSEN.COM
  • VIDARANDERSEN.COM HOW TO MAKE MONEY IN A POOR CITY? “BERLIN IST ARM, ABER SEXY”
  • VIDARANDERSEN.COM POOR IS RELATIVE VIDARANDERSEN.COM http://www.flickr.com/photos/la-citta-vita/5853024104/
  • VIDARANDERSEN.COM • POVERTY == RELATIVE • POVERTY == OPPORTUNITY • INFLUX OF YOUNG HUNGRY EDUCATED PEOPLE • STRONG ECONOMIC GROWTH • CHEAP LIVING COSTS / STRONG PURCHASING POWER • ACCESS TO HOUSING & OFFICE SPACE • ACCESS TO RISK CAPITAL • HIGH TEMPO OF NEW COMPANIES == MORE EXPERIMENTS, EXPERIENCE, EXITS • SCANDINAVIAN PURCHASE POWER == LEVERAGE • THERE HAS BEEN NO BETTER TIME IN HISTORY THAN NOW
  • VIDARANDERSEN.COMVIDARANDERSEN.COM
  • VIDARANDERSEN.COM GERMANY VS STARTUP ENTREPRENEURSHIP
  • VIDARANDERSEN.COM http://www.flickr.com/photos/darkismus/4179809968/
  • VIDARANDERSEN.COM GERMANY VS STARTUP E15P • RISK-AVERSE • SALARY VS EQUITY • FAILURE IS FAILURE VS FAILURE IS EXPERIENCE & GROWTH • BANKRUPTCY PENALIZED AND STIGMATIZED • COPYCAT-ISM (COPY PROVEN BUSINESS MODELS, DON’T FIND NEW) • ECOMMERCE / BRICK & MORTAR / SERVICE FOCUS (TANGIBLE) • SCALABLE CONSUMER TECH / SOCIAL NOT STRONG POINT (INEXPERIENCE) • INEXPERIENCED NATIONAL VENTURE CAPITAL COMPARED TO US • TOO FEW EXITS TO DATE TO ENABLE SIGNIFICANT RISK-FRIENDLY ANGELS • BUSINESS EDUCATION LAGGING, TOO THEORETICAL, NO STARTUP RELEVANCE
  • VIDARANDERSEN.COM HOWEVER:
  • VIDARANDERSEN.COM BERLIN != GERMANY VIDARANDERSEN.COM http://www.flickr.com/photos/frattel/8313013726/
  • VIDARANDERSEN.COM • “THE FUTURE IS ALREADY HERE, IT’S JUST NOT EVENLY DISTRIBUTED” - WILLIAM GIBSON • BERLIN != GERMANY (ON AVERAGE) • (GERMANY != GERMANY - BUT THAT’S A LONGER COMPLICATED STORY) • MOST STARTUPS FOUNDED PER CAPITA • MOST RISK CAPITAL AVAILABLE • MOST INTERNATIONAL YOUNG TALENT AVAILABLE • INTERNATIONAL TIER-1 VCS ALREADY IN TOWN • CHANGING CULTURE STILL VERY MUCH A WORK IN PROGRESS BUT BERLIN CLEARLY LEADING THE WAY
  • VIDARANDERSEN.COM SO… IS BERLIN THE NEW SILICON VALLEY?
  • VIDARANDERSEN.COM PLZ? VIDARANDERSEN.COM
  • VIDARANDERSEN.COM NO
  • VIDARANDERSEN.COM BER - THE NEW SILICON VALLEY? • TEL-AVIV IS LEADING THE RACE FOR THAT TITLE, IF ANY • STARTUP GENOME RANKS BERLIN #15 WORLD WIDE • IN EUROPE IT’S ABOUT CITY + CITY - NOT CITY VS CITY • IN EUROPE IT’S ABOUT CLUSTERS - NOT A SINGLE AREA • NO LOCATION IN EUROPE WILL EVER GET THE SAME AMOUNT OF SEED FUNDING THAT SILICON VALLEY RECEIVED FROM THE GOVERNMENT (GAZILLIONS) • AND LET’S FACE IT - IT’S A HIGHLY IRRELEVANT QUESTION
  • VIDARANDERSEN.COM CHANGING ENTREPRENEURIAL CULTURE AND ACQUIRING THE NECESSARY SKILLS & EXPERIENCE 
 IS STILL VERY MUCH A WORK IN PROGRESS IN EUROPE BUT BERLIN IS CLEARLY LEADING 
 THE WAY BY SCALE AND TEMPO
  • VIDARANDERSEN.COM Q & A
  • VIDARANDERSEN.COM
  • VIDARANDERSEN.COM LET’S CONNECT 
 //BLACKTAR@GMAIL.COM //TWITTER.COM/BLACKTAR //FACEBOOK.COM/BLACKTAR //LINKEDIN.COM/IN/VIDARANDERSEN //VIDARANDERSEN.COM